Site Search and User-acquisition Platform Zoomd Expands Into South Korea, Asia’s Leader in Smartphone Adoption
13 11월 2019 - 11:29PM
Business Wire
Zoomd announces the opening of an office in
South Korea to help Asian companies grow within Eastern Asia and
reach Western markets
Zoomd Technologies Ltd. (TSXV: ZOMD, https://www.zoomd.com/) and
its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd”), the
site search and user-acquisition platform specializing in mobile,
today announced the opening of an office in South Korea’s capital,
Seoul, in order to help local and Eastern Asian companies reach
more consumers in the region as well as expand their user base in
Europe and the Americas. Leading the effort in Seoul will be Jin
Kon Ryu, who will be joining Zoomd as the new South Korea Country
Manager.
Eastern Asia currently leads the world in e-commerce and mobile
markets. It is estimated that by 2025, South Korea will top the
charts in mobile subscriber penetration and smartphone adoption at
89% and 91%, respectively. Additionally, the country is the
torch-bearer in mobile phone ownership and use. 100% of the
population owns a mobile phone and 95% own a smartphone, according
to the World Economic Forum. Although Eastern Asia-based companies
see the local markets as ripe for business opportunities, the
future isn’t fruitful without expansion to the United States and
Europe. Therefore, Zoomd has made the strategic decision to enter
the Eastern Asian market to help foster regional growth and to
facilitate advancing into different markets.
Zoomd, which has been testing entry into the Korean Peninsula
for the year, will be working closely with Korean agencies, as well
as existing local advertisers such as Cauly, 4:33 game studios,
Nasmedia Nposting and Nswitch, PlayD, Yanolja, Longtu, Gameland,
and NHN, among others. The operation will be headed by business
development and marketing specialist Jin Kon Ryu, who has relevant
digital marketing experience with several Korean technology
companies, including Samsung Mobile, Korea Telecom, and, most
recently, ad tech venture.
Zoomd’s unified platform delivers several advantages for mobile
publishers and advertisers such as managing all of their user
acquisition (UA) actions under one unified, user-friendly platform,
saving them valuable time switching between multiple platforms, as
well as working with one invoice for all the UA activity. In
addition, Zoomd provides a site search solution for publishers,
based on advanced Natural Language Processing (NLP) coupled with
artificial intelligence (AI).
“With the future of mobile integration and usage emerging in the
Eastern Asian markets including Korea, Japan and China, we are
proud to be leading the change with Zoomd in South Korea” says Jin.
“Zoomd’s advanced mobile acquisition platform will open up new
avenues for expansion and development in the region and beyond,
starting here in the mobile capital of the world, South Korea.”
“We are happy to take the next step and enter up-and-coming
Asian markets, where the sky's the limit” says Ofer Eitan,
co-founder, and CEO of Zoomd. “We see enormous potential in these
markets, after opening a subsidiary in Singapore, Zoomd is now
presenting feet on the ground in the Korean market.”
Zoomd recently became listed on the TSX Venture Exchange.
About Zoomd:
Zoomd (TSXV: ZOMD), founded in 2012 and began trading on the TSX
Venture Exchange in September 2019, offers a site search engine to
publishers for websites and apps, and a mobile app user-acquisition
platform, integrated to 90% of global media, to advertisers. The
platform unifies more than 600 media sources into one unified
dashboard. Zoomd offers advertisers a real user acquisition control
center for managing all new customer acquisition campaigns under
one screen. By unifying all these media sources to one screen,
Zoomd saves the advertiser resources and consolidates all data
sources to one screen, maximizing data collection and data
insights.
Zoomd is a performance-based platform that allows advertisers to
advertise to the relevant target audiences by using a key
performance indicator-algorithm, that is focused on achieving the
advertisers’ goals and targets.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the Exchange)
accepts responsibility for the adequacy or accuracy of this
release.
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version on businesswire.com: https://www.businesswire.com/news/home/20191113005509/en/
Company Media Contacts Omri Argaman Chief Marketing
Officer Zoomd omri@zoomd.com
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