SBC AT&T Inc.

Consumers Have More Opportunities to Experience AT&T Products and Services Through New AT&T Retail Store, in-Store Trials with Cingular Wireless(R), CompUSA and Best Buy, and Mall Kiosks AT&T Inc. (NYSE: SBC) today announced two important retail strategies designed to bring a hands-on experience of products and services offered by the new AT&T family of companies to busy consumers during this holiday season. The companies will open a variety of retail sites, including the new AT&T Experience Store in Dallas' North Park Mall, that will enable consumers to experience how "digital lifestyle" services from the new AT&T companies can enhance those "must-have" tech gadgets on every holiday shopper's list. The companies also have established a marketing alliance with Warner Brothers to jointly promote AT&T products and services with the studio's DVD release of the holiday feature "The Polar Express." Beginning this month, the new AT&T Experience Store in Dallas' North Park Mall and the kiosks in Dallas' Valley View and The Parks and Columbus, Ohio's Tuttle and Polaris malls, will bring the living room, game room, and home office to life with integrated communications and entertainment services powered by the new AT&T companies. The new AT&T Experience store and kiosks, combined with a product and services retail trial in alliance with 19 Cingular Wireless, CompUSA and Best Buy locations in Dallas, San Antonio and Columbus, will create hands-on "digital experiences" offering consumers the opportunity to test-drive products and services before they purchase. AT&T companies will also be introducing "The Polar Express"-themed, interactive mall kiosks in 17 additional cities throughout the AT&T service territory as part of the "The Polar Express" marketing promotion. These themed kiosks will be available in most locations through December 31, 2005. Knowledgeable personnel will be available to guide consumers through product trials and purchasing decisions. During the peak holiday shopping season, consumers in key markets will have the opportunity to: -- Check out the latest in online gaming, music and Wi-Fi lifestyle through SBC Yahoo! DSL -- Experiment with taking digital photos with a Web cam and e-mailing them to friends and family through SBC Yahoo! DSL connections -- View digital satellite TV shows on a Digital Video Recorder available through SBC | DISH Network "The AT&T Retail Shopping Experience is designed to help educate consumers about AT&T communications and entertainment services in a relevant and meaningful way," said Scott Helbing, chief marketing officer, AT&T Consumer. "In today's marketplace, traditional mass market advertising is not enough. Including innovative retail experiences in our marketing mix, tied to promotions and advertising campaigns, will enable consumers to envision the products and services as part of their lifestyle, and ultimately help them make informed decisions that meet their communications and entertainment needs." The fully-integrated "The Polar Express"-AT&T campaign will feature TV, print, and online advertising along with extended integrated components. The AT&T family of companies will launch a microsite, at www.sbc.com/polarexpress, featuring a wide range of exclusive content including the "Hot Chocolate" music video from the movie, an opportunity to personalize a letter to Santa, holiday e-cards, and the "The Polar Express" trailer. The site also boasts the "Wish it and You can Win it" sweepstakes which invites visitors to submit their ultimate holiday wish list for the chance to win a $10,000 gift card from Visa. The integrated promotion builds on the success of previous AT&T promotional efforts with the release of a major motion picture this past summer, the sponsorships of major music festivals such as Austin City Limits Music Festival and Lollapalooza, and recent campaigns featuring Eric Clapton. "The Polar Express" captures the wonder and spirit of the holiday season as it follows the adventure of one doubtful boy and his new friends on an unbelievable train ride to the North Pole. Through their journey, the children learn a number of lessons about themselves and others, and ultimately learn about the power of belief. The DVD releases on Tuesday, Nov. 22. "Warner Home Video is thrilled to have the AT&T family of companies as a promotional partner on this 'new' classic holiday film, 'The Polar Express'," said Chris Baldwin, Director Promotion, Warner Home Video. "We hope this is the first of many opportunities to join efforts." "The Polar Express" promotions will direct attention to recently announced offers of AT&T services, including a complete bundle of local and long distance service, high-speed internet, and digital satellite TV for less than $99. Taxes, other charges, and the FUSF cost recovery fee, are extra. For details of charges, requirements and restrictions, contact a new AT&T service representative or visit www.TheNewATT.com. "'The Polar Express' is a fantastic story highlighting the power of belief in possibilities, and building promotions around the DVD's release enables us to highlight how the new AT&T companies deliver a world of possibilities through our communications and entertainment services," said Helbing. "We were first to embrace the value that bundles offer consumers and we are committed to offering savings across our portfolio, and that includes our premier services. Consumers who evaluate the complete price of the bundle will recognize the savings and be eligible for some great rewards for combining services with AT&T companies." Throughout the holiday season, new and existing residential AT&T Connections customers can earn at least one reward for every qualifying AT&T service they add to their AT&T account. Customers who bundle all their services and enroll online can easily earn multiple rewards. Additional awards are available to customers who order certain eligible premium services and who order certain qualifying services online. For a full list of qualifying products and service plans eligible for rewards, as well as details on terms and restrictions, please visit www.sbc.com/polarexpress. About the New AT&T AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 52 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.TheNewATT.com. (C) 2005 SBC Knowledge Ventures, L.P. All rights reserved. SBC | DISH Network is a co-branded service provided by EchoStar Satellite L.L.C. SBC, the SBC logo and other product and service names are the trademarks of SBC Knowledge Ventures, L.P. and/or its affiliates. DISH Network, the DISH Network logo and other product and service names are the trademarks and/or service marks of EchoStar Satellite L.L.C. (C) 2005 SBC Knowledge Ventures, L.P. All rights reserved.