DENVER, Feb. 20,
2025 /PRNewswire/ -- SOBR Safe, Inc. (NASDAQ:SOBR)
("SOBRsafe"), the leader in next-generation alcohol detection
technology, and Orbiit, an AI-driven alcohol recovery platform, are
proud to announce their first strategic AI partnership, one that
will revolutionize the way individuals manage their alcohol use and
sobriety. This collaboration represents both a significant
commercial development for SOBRsafe, and a major step forward in
recovery support - providing individuals with a non-judgmental,
accessible and data-driven path to sobriety.
SOBRsafe and Orbiit partner to
revolutionize alcohol recovery with AI and wearable
technology.
According to AmericanAddictionCenters.org, over 28 million
people in the U.S. suffered from Alcohol Use Disorder (AUD) in
2023, yet only 15.6% received treatment1. Recognizing
the gap in treatment options, the two companies have identified a
critical demand for accessible and innovative recovery solutions.
This partnership addresses that need by pairing SOBRsafe's
transformational transdermal alcohol detection wristband with
Orbiit's AI-powered engagement platform, offering a data-driven
approach to behavioral modification and enhancing recovery
outcomes.
"We are inspired to partner with Orbiit on our shared mission to
introduce innovative solutions to individuals on their sobriety
journey," said David Gandini, CEO of
SOBRsafe. "In addition to the continuous transdermal alcohol
detection, real-time alerts and GPS tracking we already offer with
our discrete SOBRsure band, SOBRsure users who engage with Orbiit's
platform will now have access to 24/7 AI support."
"Human behavior is deeply shaped by habit formation and social
reinforcement," said Dr. Edward
Valentin, Ph.D, LCSW MAC, a staff neuroscientist at
Emory University and research and
development consultant for Orbiit. "Integrating wearables like the
SOBRsure band with real-time monitoring with Orbiit's daily
interventions aligns with well-established behavioral science and
affective neuroscience principles. By leveraging classical
conditioning and cognitive reinforcement, this partnership has the
potential to enhance accountability, motivation and long-term
recovery success."
The new partnership features three key components:
- SOBRsure™ Band – SOBRsafe's wearable device provides
passive, transdermal (touch-based) alcohol detection and serves as
a constant, visual reminder of an individual's sobriety
commitment
- AI-Powered Orbie – A sophisticated chatbot and support
system that offers 24/7 engagement, personalized interventions and
structured micro-courses designed to reinforce recovery habits
- SMS Accountability Messaging – Strategically timed
messages every day keep users engaged, providing encouragement and
actionable insights while seamlessly integrating into daily
life
The Orbiit Recovery Program is a six-month initiative priced at
$3,995, which includes the SOBRsure
band and full access to Orbiit's AI-driven platform. Orbiit is
accessible online and via text message, while SOBRsure band
insights are available through the SOBRsafe app. Future
integrations could bring an even more seamless experience, allowing
users to view their SOBRsure data directly within the Orbiit
platform.
By merging AI and wearable technology, SOBRsafe and Orbiit are
setting a new standard for alcohol recovery solutions. For more
information about the companies and program availability, please
visit https://myorbiit.com and https://sobrsafe.com.
1Source: American Addiction Centers
ABOUT SOBRsafe
Alcohol misuse is the fourth
leading cause of preventable death in America, and the seventh
worldwide. Yet prevention and monitoring solutions have not kept
pace with this epidemic. Legacy technologies are invasive and
inefficient, unhygienic and unconnected. There has to be a better
way.
Enter SOBRsafe™. Our advanced transdermal (touch-based)
technology detects and instantaneously reports the presence of
alcohol as emitted through a user's skin - no breath, blood or
urine sample is required. With a powerful backend data platform,
SOBRsafe provides next generation, passive detection technology for
the behavioral health, judicial and consumer markets, and for
licensing and integration.
The SOBRsafe technology is commercially available for
point-of-care screening (SOBRcheck) and continuous monitoring
(SOBRsure). At SOBRsafe, we are creating a culture of prevention
and support. To learn more, visit www.sobrsafe.com.
ABOUT Orbiit
Welcome to
Orbiit, where innovation and compassion intersect to
transform the landscape of addiction recovery. Our journey began
with a simple yet powerful vision: to create a recovery program
that not only addresses the complexities of addiction but also
harnesses the power of cutting-edge technology to provide
continuous, personalized support. Orbiit is a dynamic
program that can be used as an after plan, probation fulfillment,
accountability strategy and of course as a first line recovery
guide.
PRESS CONTACT
Talia
Rotenberg
talia@stanton-company.com
310.339.3591
Safe Harbor Statement
Our prospects here at SOBRsafe
are subject to uncertainties and risks. This news release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Act of
1934. The Company intends that such forward-looking statements be
subject to the safe harbor provided by the foregoing Sections.
These forward-looking statements are based largely on the
expectations or forecasts of future events, can be affected by
inaccurate assumptions, and are subject to various business risks
and known and unknown uncertainties, a number of which are beyond
the control of management. Therefore, actual results could differ
materially from the forward-looking statements contained in this
presentation. The Company cannot predict or determine after the
fact what factors would cause actual results to differ materially
from those indicated by the forward-looking statements or other
statements. The reader should consider statements that include the
words "believes", "expects", "anticipates", "intends", "estimates",
"plans", "projects", "should", or other expressions that are
predictions of or indicate future events or trends, to be uncertain
and forward-looking. We caution readers not to place undue reliance
upon any such forward-looking statements. The Company does not
undertake to publicly update or revise forward-looking statements,
whether because of new information, future events or otherwise.
Additional information respecting factors that could materially
affect the Company and its operations are contained in the
Company's filings with the SEC which can be found on the SEC's
website at www.sec.gov.
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SOURCE SOBR Safe, Inc.
