The Multi-Genre Phenomenon is Set to Release
His New Album, Beautifully Broken, October
11th
WESTWOOD, Mass., Oct. 8, 2024
/PRNewswire/ -- Today, HEYDUDE announces a partnership with singer,
songwriter and philanthropist Jelly Roll as the brand continues its
mission to encourage a movement of Dudes. The
Grammy-nominated singer/songwriter's highly anticipated new album
"Beautifully Broken" is set to be released October 11th as his current sold-out
arena headlining tour makes its way across the country. Known for
his therapeutically-minded music and unparalleled fan connection,
Jelly Roll continues to challenge the status of his past,
overcoming challenges like addiction and incarceration, while
inspiring others through impactful storytelling both on and off
stage to do the same.
With its latest movement of Dudes, HEYDUDE expands the
meaning of being comfortable in your own shoes and encouraging
others to do the same. Together, HEYDUDE and Jelly Roll are
empowering individuals to walk towards self-acceptance and a
brighter future.
In celebration of the partnership, HEYDUDE and Jelly Roll
co-designed a limited-edition shoe inspired by the themes in Jelly
Roll's latest album "Beautifully Broken." The white Wally Slip
Canvas silhouette features a black skull design and gold crackle
print on the outsole.
Fans can visit
https://www.heydude.com/products/wally-slip-jelly-roll-white-gold-metallic to
purchase the limited-edition shoe for $79.99. Each pair of the collaborative product
will include a vinyl copy of the "Beautifully Broken" album as a
gift with purchase while supplies last.
"Jelly Roll is an inspiration to others and as a result, has
become one of the most popular and versatile artists in the world,"
said HEYDUDE Chief Marketing Officer Paul
Nugent. "He is authentic to his core and embraces what it
means to be a Dude. He's a true creative visionary, collaborating
on thoughtfully designed product that we know everyone, especially
his fans, will love."
HEYDUDE and Jelly Roll want to ensure that not only do people
feel comfortable in their own shoes, but also that more people
can be comfortable in their own shoes. To create a positive
impact together, the brand and musician are partnering with the
preeminent one-to-one youth mentoring organization in the United States, Big Brothers Big
Sisters.
Twenty to twenty-five percent of young people served by Big
Brothers Big Sisters have a parent or family member who is
incarcerated. As part of the organization's mission to create and
support mentoring relationships that ignite the power and promise
of youth, they provide step up skills such as building resilience
to young people. Through this partnership, the brand and musician
bring to life their shared efforts to unlock potential in young
people while providing positive mentorship to their lives.
The long-term, global partnership will include new product
drops, coordinated social media efforts and digital marketing.
HEYDUDE is quickly becoming a must-have footwear brand for
casual moments, music festivals, travel, pre- and post-activity
wearing occasions and everything in between. The brand continues to
expand its portfolio beyond tried-and-true classic silhouettes to a
variety of new styles and designs, all built on the foundation of
comfort and lightweight materials.
About Crocs, Inc.
Crocs, Inc.
(Nasdaq: CROX), headquartered in Broomfield,
Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
80 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc.
visit investors.crocs.com. To learn more about our
brands,
visit www.crocs.com or www.heydude.com.
Individuals can also
visit https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social
platforms.
ABOUT JELLY ROLL
Currently nominated for 3 CMA awards including Entertainer of the
Year, Male, and Album of the Year (Whitsitt Chapel), award-winning,
Grammy nominated Nashville native
singer/songwriter Jelly Roll (Jason
DeFord) is set to release his highly anticipated new album,
Beautifully Broken on October 11th.
Beautifully Broken is the follow up to Jelly's CMA Album of the
Year nominated album, Whitsitt Chapel, and his four consecutive #1
singles at Country radio: "Halfway To Hell," "Save Me," "Need A
Favor" and "Son of A Sinner" and numerous Rock #1s. His current Top
10 single "anthem of perseverance" (The New
York Times) "I Am Not Okay" "shines a light on a dark
national crisis" (Billboard) and "makes a powerful impact" (Men's
Journal).
In 2023, Jelly's country album debut Whitsitt Chapel
entered at Top 3 on the Billboard 200 All Genre Chart and #2 on the
Top Country Album charts-earning the biggest Country debut album in
Billboard Consumption Chart history. Following his sweep at the
2023 CMT Music Awards where he earned three awards to become the
most awarded artist of the night, the Billboard Country Power List
Cover star and "country's 'most authentic' new artist" (The New
Yorker) received Billboard's 2023 Breakthrough Award and the
People's Choice Award for Male Country Artist of the Year.
Nominated for Best New Artist and Best Duo/Group Performance for
"Save Me (with Lainey Wilson)" at
the 2024 GRAMMY Awards, along with eight genre-spanning nominations
at the 2024 iHeartRadio Awards and a win for best New Country and
Pop artist wins, Jelly Roll is one of three artists alongside
Morgan Wallen and Luke Combs to have scored three Country Airplay
#1s in 2023 and the first to do it with his first three singles.
"One of Nashville's fastest rising
stars" (The New York Times) and
"Nashville's new hero," (Rolling
Stone) Jelly was a 4X winner at the 2023 People's Choice Country
Awards and the most nominated male at the 2023 CMA Awards, with
five total nominations capturing his first CMA Award for New Artist
of the Year. His #1 hit single "Save Me" — a confessional,
vulnerable expression of self-doubt— set the stage for his new
season of life and took him to new heights including a Platinum
certification from the RIAA on the heels of his 28-week reign at
No. 1 on Billboard's Emerging Artists chart and earned him his
first ACM win for Music Event of the Year.
Not just an artist but a humanitarian, Jelly Roll continues to
resonate with fans on a global scale while racking up numerous
milestones - from playing his sold-out hometown show for 18,000
fans at Nashville's Bridgestone Arena to donating
a recording studio at the juvenile detention center he served in as
a teen, to the release of his record-breaking documentary by ABC
News, "Save Me" - the most watched music documentary on the
platform - to his visits with rehab centers and those incarcerated
across the U.S. Featured by Nightline, GMA, GMA3, The New York Times, LA Times, The Tennessean,
Billboard, Variety, American Songwriter, CMT and more, his
self-built, unconventional industry rise and unique fan connection
has garnered praise from numerous outlets, with Variety noting,
"for everyone who's facing the same struggles, Jelly Roll is their
Springsteen," and American Songwriter echoing, "with a string of
accolades and an extremely dedicated following, Jelly Roll has
emerged as a force to be reckoned with in the music industry."
PR contact:
RaEsa Wardle, HEYDUDE
rwardle@heydude.com
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