Ford Motor Co. (F) is partnering with electronic retailer Best Buy to help teach consumers how to better use the auto maker's Sync system.

Best Buy Mobile workers will assist Ford owners in paring their cell phones with the Sync system. Sync, an in-vehicle system co-developed with Microsoft Corp. (MSFT), allows drivers to change radio stations and answer telephone calls through voice activation.

There will be no charge for consumers who use the Best Buy service. Local Ford dealers will remain the primary resource for Sync training.

The move continues Ford's push over the past two years to promote the technology aspects of its vehicles as it looks to attract younger consumers. Chief Executive Alan Mulally will provide a keynote address - for the second-year in a row - at the Consumer Electronics Show in Las Vegas next year.

Sync currently allow users to access phone calls, browse their MP3 devices, call 911 and get traffic or directions.

-By Jeff Bennett; Dow Jones Newswires; jeff.bennett@dowjones.com; 248-204-5542