Church & Crawford Announces Its Multibillion Dollar Revenue Model

Church & Crawford, Inc. (OTC: CCWF) today announces its revenue model based on consultation with major global business consultants.

The EMPS+ revenue model is going to be based on a transactional one. System Integrators (SI’s) will be giving their clients the software platform free of charge. This will reduce the sales cycle and de-risk and investment ROI analysis that a service provider will need to complete.

The revenue model is based on the following areas:

One off download
Transactional model
Mobile advertisement revenue

One off downloads - Service providers, whilst acquiring the platform FOC will be charged $1.00 USD per download. 2011 statistics show that there were 487.7M shipments made of smartphones globally (ref: Canalys Feb 2011). Assuming that 75% of the users have on average five service providers (e.g. Utility provider, Finance, Telco, Travel) the market size for one off downloads is in the region of $1.8BN USD.

Transactional model - Based on the British Department of Trade and Industry (“DTI”) quoting the UK contact centre market spends $40 Billion USD per year. Assuming the UK has an 8% global spend, Church & Crawford has estimated the global contact centre technology annual spend to be in excess of $500 Billion USD per year.

The Church & Crawford solution is estimated to take 5%-10% global market share by Q4 2015. That would equate to $25-50 Billion USD per year in revenue.

Mobile advertisement revenue – According to Thompsons research the mobile advertisement market will be worth in the region of $25 Billion USD by 2015. The Church & Crawford solution is expected to be the market leader providing a platform which will be unparalleled in its ability to provide pin pointed market data. The Church & Crawford solution also has a clear mobile strategy in place by providing full screen mobile advertisement whilst customers wait to connect to a customer representative. Church & Crawford is expecting to be the market leader, defining the mobile market space by providing premium placements. Church & Crawford is expected to take up to 20% of the mobile market space by 2015 adding to its multi revenue strategy by up to $5 Billion USD per year.

The Church & Crawford solution instantly reduces costs in all aspects of spend from infra-structure, software and agents, the three key overheads for all contact centre operation. It can reduce these costs by up to 40%, over a five year period. By leveraging on data networks and cleverly managing customers interactions the application dramatically reduces the load on contact centres and the requirement for voice enabled agents.

About Church & Crawford

Church & Crawford is a mobile phone software solutions company. The company develops and implements software solutions for mobile hand phones. Its main area of concentration is the development and implementation of software in these fields: Interactive Voice Response (“IVR”) solutions, Computer Telephony Integration (“CTI”) software.

About Orexis Solutions

Orexis was conceptualised in 2007, by a team of industry experts in the fields of IVR, CTI, GVP, Outbound, Reporting and PBXs. The company has filled patents covering several aspects of its technology and integration into CTI solutions. It currently has offices in Canada, UK and Dubai. Its main focus is to distribute contact centre load to mobile phones and provide a platform for mobile advertisement. By doing so Orexis aims to reduce $ Billions of dollars worth of inefficiencies at the same time create $ Millions of dollars worth of revenue.

Disclaimer for forward-looking statements for press releases

This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release.

Church Crawford undertakes no obligation to publicly update or revise any forward-looking information or statements in the press release.

Church and Crawford (PK) (USOTC:CCWF)
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