Simply Better Brands Corporation accelerates its U.S.-Based distribution of TRUBAR™ with an expanded footprint at Costco
20 1월 2022 - 9:00PM
Simply Better Brands Corp. (the “
Company” or
Simply Better Brands”) (TSX Venture: SBBC) (OTCQB:
PKANF) is pleased to announce their continued regional expansion at
Costco. After a successful rotation in the Southeast region late
last year, TRUBAR will now be back in distribution in the Southeast
region of the U.S., including the planned states of FL, GA, NC, TN,
AL, SC, MS and Puerto Rico), as well as select buildings in the
Northwest region in WA, OR, AK, and ID.
Their plant-based protein bar, TRUBAR, introduces a
first-of-its-kind food category, where delicious, dessert-inspired
flavor meets clean and simple ingredients. Depending on the
building, Costco will be carrying a dual pack of “Oh Oh Cookie
Dough” and “Daydreaming About Donuts” flavors or a dual pack of “Oh
Oh Cookie Dough” and “Smother Fudger Peanut Butter”.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5a83aecd-f81f-4b26-ae0d-d7526fe00dc9
“The expanded buildings in Costco complement our broad
distribution at other U.S.-based strategic retailers like Amazon,
Whole Foods, Fresh Thyme and Walgreens,” said CEO at Simply Better
Brands, Kathy Casey. “As Costco is a shopper destination for snack
bars, we are thrilled to see our offer outperforming the
category.”
Obsessed with blurring the lines between healthy and delicious,
TRUBARs have tapped into an entirely new space, which they’re
coining as Indulgent Nutrition™. “For so long consumers endured the
reality that most snacks either taste good, yet use unrecognizable
ingredients, or they use clean ingredients—and taste like
cardboard,” said Co-Founder and CEO at TRUBRANDS, Erica Groussman.
“One of my big goals when bringing TRUBARs into emerging markets is
to simplify the shopping experience, making it easier for those who
aim to eat better but aren’t willing to sacrifice taste in the
rapidly growing plant-based, natural, and active lifestyle
space.”
Building upon the success of the initial TRUBAR offering,
TRUBRANDS plans to extend its flavor options and enter other
consumer-centric subcategories.
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an
international omni-channel platform with diversified assets in the
emerging plant-based and holistic wellness consumer product
categories. The Company’s mission is focused on leading innovation
for the informed Millennial and Generation Z generations in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company continues to focus on expansion into high-growth
consumer product categories including CBD products, plant-based
food and beverage, and the global pet care and skin care
industries. For more information on Simply Better Brands Corp.,
please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Contact Information
Simply Better Brands Corp.Brian MeadowsChief Financial Officer+1
(855) 553-7441ir@simplybetterbrands.com
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company’s financial
condition and development plans do not change as a result of
unforeseen events, the impact of the COVID-19 pandemic, the
regulatory climate in which the Company operates, and the Company’s
ability to execute on its business plans. Specifically, this news
release contains forward-looking statements relating to, but not
limited to: TRUBAR expansion into additional Costco stores; and
TRUBRANDS plan to extend its product offerings.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, changing consumer preferences, the
impacts of COVID-19, that the Company’s financial condition and
development plans change, ability to obtain necessary regulatory
approvals and product viability and risk, as well as the other
risks and uncertainties applicable to the Company and the
industries in which it operates, and as set forth in the Company’s
annual information form available under the Company’s profile at
www.sedar.com.
There is no representation by the Company that actual results
achieved will be the same in whole or in part as those referenced
in the forward-looking statements and the Company does not
undertake any obligation to update publicly or to revise any of the
included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
Simply Better Brands (TSXV:SBBC)
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