- SBBC announces expansion of TRUBAR's distribution footprint in
Canada with a launch in Costco
Canada
- Carmen Fadi joins the TRUBAR™ team as Director of
Canadian Sales to lead and accelerate growth efforts in the
Canadian market
VANCOUVER, BC, Feb. 24,
2025 /CNW/ - Simply Better Brands Corp. ("SBBC"
or the "Company") (TSXV: SBBC) (OTCQX: SBBCF) a rapidly
growing brand accelerator in the global protein-based nutrition
category, offering innovative, plant-based protein products that
prioritize clean ingredients and exceptional taste, is pleased to
announce the launch of TRUBAR™ in Costco Canada's West Region.
This milestone marks a major expansion of the
TRUBAR™ footprint in Canada
while deepening the Company's strategic partnership with
Costco.
"The Canadian market represents an attractive growth opportunity
for TRUBAR™, and we couldn't be more pleased to take the next step
in our successful partnership with the introduction of our brand in
Costco Canada," said Erica
Groussman, Co-Founder & Chief Executive Officer of
TRUBAR™. "The club channel plays a critical role in our
distribution expansion and brand building strategy. The launch in
Costco Canada advances our focus on building consumer awareness and
trial of TRUBAR™ with Costco club members."
To accelerate its growth strategy in Canada, Simply Better Brands Corp. has
appointed Carmen Fadi as Director of
Canadian Sales for TRUBAR™. In this role, Fadi will lead expansion
efforts across retail and direct-to-consumer channels, focusing on
securing new business and strengthening market presence.
Fadi brings over 20 years of experience in sales and business
development, having held senior leadership roles at companies such
as Kindred Canada, Edgewell Personal Care, and Nestlé. Most
recently, she served as Regional Director, Western Canada at Kindred Canada, where she
led retail expansion strategies and key account management. Her
expertise in go-to-market strategies, retail partnerships, and
category growth will be instrumental in driving TRUBAR™'s footprint
in the Canadian market.
Additionally, the Company has expanded TRUBAR™'s retail
footprint in Canada with two new
partners:
- Nature's Emporium, an Ontario-based health food market with six
locations, is known for its commitment to organic, natural, and
locally sourced products.
- Freson Bros., an Alberta-based
grocery chain with 16 locations, is recognized for its fresh,
Alberta-grown ingredients and
in-house bakery and smokehouse.
The addition of these two partners strengthen the brand's
national presence, making TRUBAR™ more accessible to
health-conscious consumers through retailers that prioritize
quality ingredients and nutrition.
About Simply Better Brands Corp.
Simply Better Brands Corp. is a rapidly growing brand
accelerator in the global protein-based nutrition category,
delivering premium protein products made with clean ingredients,
exceptional taste, and a commitment to sustainable health and
wellness. Focused on innovation and customer empowerment, the
company aims to redefine modern nutrition while expanding its reach
in this dynamic market. For more information on Simply Better
Brands Corp., please
visit: https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.
