Mastercard Drives Africa’s Gaming Industry Forward With Its Inaugural Esports Summit in Casablanca
13 11월 2024 - 2:44AM
Business Wire
Mastercard reaffirms its payments technology
leadership for Africa’s booming gaming sector with its first-ever
esports event on the continent, highlighting Africa’s dynamic youth
demographic.
Mastercard has solidified its position as a leader in Africa’s
rapidly growing gaming industry by hosting the company’s first-ever
Africa Esports Summit in Casablanca. The event was a pivotal step
in Mastercard’s broader mission to empower Africa’s esports and
gaming ecosystem, emphasizing its strategic commitment to
supporting digital economies and fostering the continent’s gaming
landscape.
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Mastercard drives Africa’s gaming
industry forward with its inaugural Esports Summit in Casablanca
(Photo: AETOSWire)
With a young and rapidly growing population, Africa represents
one of the world’s most significant gaming markets. More than 60%
of Africa’s population is under 25, a demographic primed for
digital engagement. The continent’s fast-growing gaming culture is
thriving, with nearly 200 million gamers, of whom 95% play on
mobile. In 2022 alone, in-app purchases in Sub-Saharan Africa
reached $778.6 million, and projections estimate Africa’s gaming
industry will generate over USD 1 billion in consumer revenue by
2024. Mastercard’s Africa Esports Summit aligns with this momentum,
as it supports gaming and esports through technology, payments
innovation, and partnerships that empower the next generation of
African gamers.
“As gaming gains traction across the continent, Mastercard is
proud to support Africa’s young, mobile-driven population by
fostering an inclusive and innovative gaming ecosystem. Through
initiatives like this summit, Mastercard is not only demonstrating
its commitment to this vibrant market but also enabling critical
partnerships that will fuel the future of gaming in Africa. The
Mastercard Africa Esports Summit is a cornerstone in our mission to
enable secure, accessible payment solutions that drive economic
opportunities for Africa’s digital generation,” said Mohamed
Benomar, Country General Manager of North West Africa at
Mastercard.
Mastercard’s strategy in Africa focuses on supporting the next
generation of African gamers, creators, and developers through
events, like the League of Legends World Championships, Valorant
tournaments, and community-led esports championships, and
partnerships with global esports brands like Riot Games. By
providing resources, mentorship, and secure payment options,
Mastercard supports African gamers’ journey from grassroots
participation to competitive esports.
“Africa’s gaming community holds immense potential for digital
innovation and financial inclusion. Through events like this
summit, Mastercard is creating platforms for collaboration,
elevating Africa’s unique gaming landscape, and encouraging
cross-sector partnerships that will shape the future of esports in
the region. We ventured into gaming as a passion in 2018, and we
are now capitalising on our global expertise to connect African
gamers more closely with theirs," stated Kamini Redhi, Marketing
& Communications VP for Africa at Mastercard.
Drawing over numerous leaders from the finance, technology, and
gaming sectors, the summit featured a series of high-impact
sessions on the economic potential within the gaming sector.
Speakers included Hicham El Khlifi, President of the African
Esports Confederation, Andrew Lilien as Mastercard’s
vice-president for Global Sponsorships, Katie Cross and
David Mulhall from Riot Games, and Eniola Edun,
founder of Nigerian gaming startup Gamr. The Moroccan
Ministry of Youth, Culture and Communications was also represented
to emphasize the role of policy in supporting esports
infrastructure and promoting sustainable growth. Discussions
highlighted the importance of aligning gaming with payment
solutions, mobile money innovations, and the need for regulatory
frameworks to support Africa’s esports ecosystem.
Hicham Khlifi said: “This summit is a landmark moment for
esports in Africa. By bringing together key players from the
financial and gaming ecosystems, we are laying the groundwork for a
thriving esports industry across the continent. Mastercard’s
leadership in driving these discussions is central in securing the
investments and partnerships needed to scale the industry and
support Africa’s gamers.”
Mastercard’s Africa Esports Summit also showcased Mastercard’s
innovative payment technologies, tailored to Gen Z gamers seeking
seamless engagement in the global gaming economy. The summit has
firmly established the company’s leadership in shaping the future
of gaming and payments in Africa. Moving forward, Mastercard’s
presence in Africa’s gaming industry will continue to empower
players, partners, and policymakers alike to bring the full
potential of esports to life.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, Mastercard powers
economies and empowers people in 200+ countries and territories
worldwide. Together with our customers, we’re building a
sustainable economy where everyone can prosper. We support a wide
range of digital payments choices, making transactions secure,
simple, smart and accessible. Our technology and innovation,
partnerships and networks combine to deliver a unique set of
products and services that help people, businesses and governments
realize their greatest potential.
*Source: AETOSWire
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version on businesswire.com: https://www.businesswire.com/news/home/20241112660674/en/
Mastercard Communications: Kanyi L. Mwangi Communications
Director Kanyi.Mwangi@mastercard.com
MasterCard (NYSE:MA)
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