Gross profit after Fulfillment expense
reaches €2.5 million
Adjusted EBITDA loss decreases by 10%
year-over-year, reaching its lowest level in the past 6
quarters
Operating loss decreases by 4%
year-over-year
Jumia Technologies AG (NYSE: JMIA) (“Jumia” or the “Company”)
announced today its financial results for the quarter ended March
31, 2020.
Results highlights
- Usage growth
- Annual Active Consumers reached 6.4 million, a year-over-year
increase of 51%.
- Orders reached 6.4 million, a year-over-year increase of
28%.
- GMV was €190 million, a year-over-year decrease of 11% compared
to GMV adjusted for perimeter changes as well as previously
reported improper sales practices of €214 million in the first
quarter of 2019. This trajectory was attributable to the continued
effects from the business mix rebalancing initiated in 2019 as well
as the supply and logistics disruption caused by the COVID-19
pandemic.
- JumiaPay development
- TPV reached €35.5 million, a year-over-year increase of 71%,
taking on-platform TPV penetration from 10% in the first quarter of
2019 to 19% in the first quarter of 2020.
- JumiaPay Transactions reached 2.3 million, a year-over-year
increase of 77%, representing 35% on-platform penetration in terms
of Orders.
- Monetization development
- Gross profit reached €18.4 million, a year-over-year increase
of 21%.
- Cost efficiency
- Gross profit after Fulfillment expense reached a record €2.5
million, compared to less than €0.1 million in the first quarter of
2019.
- Sales & Advertising expense was €8.9 million, the lowest
level since 2017, and a year-over-year decrease of 25%. 12-month
Sales & Advertising expense per Annual Active Consumer
decreased by 26% from €11 in the first quarter of 2019 to €8 in the
first quarter of 2020.
- Adjusted EBITDA loss was €35.6 million, the lowest level in the
past 6 quarters and a year-over-year decrease of 10%.
- Operating loss was €43.7 million, a 4% decrease
year-over-year.
“The onset of the COVID-19 pandemic in the first quarter of 2020
brought about a complex combination of health, economic and
operational challenges. Our first priority was to help our
employees, consumers and communities stay safe. On the operational
side, we took prompt action to ensure business continuity and
adjust our logistics to meet high standards of safety and hygiene”,
commented Jeremy Hodara and Sacha Poignonnec, Co-Chief Executive
Officers of Jumia.
“We believe the COVID-19 pandemic proves that e-commerce has a
key role to play in helping consumers safely access essential goods
and providing an efficient distribution channel for brands and
sellers, at a time when offline channels are disrupted. We are more
than ever confident about the relevance of Jumia and the gradual
adoption of e-commerce by both consumers and sellers.
In 2019, we focused on what is proving to be crucial to navigate
this crisis: affordable, high purchase frequency product categories
and cost efficiency. We are driving Annual Active Consumers growth,
which was up 51% year-over-year, and orders, up 28%, at the same
time as reducing Sales & Advertising expense by 25% over the
same period. Our Adjusted EBITDA loss decreased by 10%
year-over-year, reaching the lowest level in the past 6 quarters,
as we make progress on our path to profitability.”
FIRST QUARTER 2020 – BUSINESS
UPDATES
Selected initiatives to drive usage
growth
- Strong focus on marketplace relevance, adjusting our commercial
campaigns and merchandising to consumers’ needs:
- “Stay safe” campaign launched in March 2020, in partnership
with Reckitt Benckiser, focused on hygiene and sanitary products. A
number of other brands joined this initiative across various
markets, including Procter & Gamble and Unilever.
- Beyond food and hygiene product staples, we launched curated
product collections targeting specific needs resulting from
confinement measures:
- “Stay fit at home” featuring sports and fitness products.
- “Home entertainment” including children games, toys and board
games.
- “Tik Tok lovers” featuring phone and selfie accessories as a
result of increased reliance on social media and video to connect
with others.
- Closely monitoring price gouging behavior. While we
continuously monitor pricing levels across product categories to
ensure price competitiveness, we have enhanced our monitoring
processes for a target list of 1,000 essential products in each
country to protect consumers from potential price gouging.
- Engaging consumers with relevant social media and live content.
We launched the “Stay entertained with Jumia” series with live
music streaming events and DJ sets in a digital party format,
notably in Ghana, in partnership with various brands including MTN,
Pernod Ricard and KFC.
- Increased demand from sellers to join the Jumia platform as
offline distribution channels are largely disrupted. We have
onboarded a number of high-profile brands on Jumia Mall, our
dedicated space to brands or their official distributor, including
Coca-Cola and Nigerian Breweries in Nigeria, PepsiCo and Nivea
(Beiersdorf) in Egypt.
JumiaPay business
developments
- Launch of JumiaPay in Tunisia. As of March 31, 2020, JumiaPay
was live in 7 markets: Nigeria, Egypt, Morocco, Ivory Coast, Ghana,
Kenya and Tunisia.
- “Contactless safe delivery” campaign leveraging JumiaPay. To
remove the need for physical contact or cash exchange at delivery,
we encouraged consumers to prepay for orders online using JumiaPay
and rolled-out a “Pay on delivery” feature leveraging
JumiaPay.
- Continued development of new consumer use cases as part of the
JumiaPay app.
- To support the fight against COVID-19, we introduced a direct
donation system enabled by JumiaPay on the app, covering 5 relevant
charities in each country.
- As part of the home entertainment theme, we launched a service
where consumers can purchase game subscriptions or credit for
in-app purchases on the JumiaPay app for popular games like Free
Fire, PUBG, Fortnite and League of Legends.
Advertising update
- At the end of March 31, 2020, our advertising services were
available across 9 out of 11 countries, compared to 5 markets at
the end of 2019.
- In the first quarter of 2020, we ran advertising campaigns for
a number of high-profile brands including Adidas, L’Oreal,
Microsoft, Sensodyne and Mondelez.
Action against COVID-19 – Commitment to
community
- Donations of half a million of CE certified face masks to
health ministries across Africa for use by health workers,
leveraging our cross-border platform from China.
- Free meal delivery to first responders & health workers in
Morocco and Tunisia through our Jumia Food platform.
- Free of charge educational campaigns on our platform across 9
countries. Campaigns were set-up within a 48-hour turnaround time
generating, to date, over 5 million impressions.
SELECTED OPERATIONAL
KPIs
1. Marketplace KPIs
For the three months
ended
March 31,
YoY
2019
2020
Change
Annual Active Consumers (mm)
4.3
6.4
51.0
%
Number of Orders (mm)
5.0
6.4
27.7
%
GMV (€ mm)
213.9
1
189.6
(11.3)
%
1 Adjusted for perimeter changes and
improper sales practices.
- In the first quarter of 2020, GMV was €190 million, down 11% on
a year-over-year basis. This trajectory was attributable to two
main factors:
- The effects of the business mix rebalancing initiated last year
continued playing out this quarter. To support our path to
profitability, we decreased promotional intensity and consumer
incentives on lower consumer lifetime value business while
increasing our focus on every-day product categories to drive
consumer adoption and usage. The sharpest GMV contraction was
registered in the consumer electronics and mobile phones
categories. The fastest growing categories in GMV terms were
digital services, which are every-day services such as airtime
recharge or utility bills payment offered via our JumiaPay app, and
the Fast Moving Consumer Goods (“FMCG”) category.
- The business mix rebalancing effects were further exacerbated
by the COVID-19 outbreak, which caused challenges for our
cross-border business and procurement issues for our sellers,
affecting stock availability for the mobile phones and consumer
electronics categories as well as fashion. The performance of the
mobile phones category was also affected by the scaling down of the
mobile week campaign in certain markets in light of the COVID-19
disruption.
- In parallel, we continued generating robust consumer adoption
and usage. Annual Active Consumers reached 6.4 million in the first
quarter of 2020 (up 51% compared to the first quarter of 2019),
Orders reached 6.4 million (up 28%), while our Sales &
Advertising expense decreased by 25% over the same period.
- The confinement measures put in place in Africa in mid-March in
response to the COVID-19 outbreak had an immediate impact on our
business, with the impact on volumes and items sold varying by
product category and country.
- During the last 15 days of March, as confinement measures were
put in place in a number of countries, we saw a surge in demand for
essentials, notably grocery products, which experienced a 4 times
increase in terms of items sold compared to the same period in the
previous year. On the other hand, Jumia Food sales were negatively
impacted by restaurant shutdowns.
- On a geographic basis, volumes surged in some markets, such as
Morocco and Tunisia, while lock-downs and confinement measures
impacted supply in others, such as Nigeria and South Africa,
limiting our ability to meet consumer demand.
- The countries that have been the most severely affected by
confinement measures have experienced a gradual volume recovery
since mid-April, while the countries that saw a surge in volumes
continued to experience robust momentum throughout April. Overall,
in terms of items sold, we ended the month of April c.3% above the
first week of March levels. We expect that significant geographic
differences and volatility will remain in the short to medium
term.
2. JumiaPay KPIs
For the three months
ended
March 31,
YoY
2019
2020
Change
TPV (€ million)
20.7
35.5
71.3
%
JumiaPay Transactions (million)
1.3
2.3
77.4
%
- TPV accelerated by 71% from €20.7 million in the first quarter
of 2019 to €35.5 million in the first quarter of 2020. On-platform
penetration of JumiaPay as a percentage of GMV reached 18.7% in the
first quarter of 2020, almost twice the level of penetration in the
first quarter of 2019 of 9.7%.
- JumiaPay Transactions increased by 77% from 1.3 million in the
first quarter of 2019 to 2.3 million in the first quarter of 2020.
35% of Orders placed on the Jumia platform in the first quarter of
2020 were paid for using JumiaPay, compared to 26% in the first
quarter of 2019.
- The strong growth of JumiaPay was partly attributable to the
ramp up of JumiaPay operations in Ghana and Morocco which were
newly launched in the first quarter of 2019, and Kenya where we
launched JumiaPay in the second quarter of 2019. It was also a
result of increasing penetration of JumiaPay in the countries where
it was already live in the first quarter of 2019, driven by
continued education of consumers around payment and enhancements of
the JumiaPay value proposition.
- Currently only the digital services offered via the JumiaPay
app, such as airtime recharge, utility bills payments, transport
ticketing etc., are monetized by charging a commission to the
relevant third-party service provider featured on the JumiaPay app.
In the future, we intend to expand and monetize payment and
financial services beyond the Jumia platform.
SELECTED FINANCIAL
INFORMATION
1. Revenue
For the three months
ended
March 31,
YoY
(€ million)
20191
2020
Change
Marketplace revenue
15.7
19.1
21.8
%
Commissions
5.2
6.9
34.6
%
Fulfillment
5.0
6.5
29.4
%
Marketing & Advertising
0.9
1.2
33.7
%
Value Added Services
4.6
4.5
(2.7)
%
First Party revenue
15.6
9.9
(36.4)
%
Platform revenue
31.2
29.0
(7.2)
%
Non-Platform revenue
0.2
0.3
39.4
%
Total Revenue
31.4
29.3
(6.9)
%
1 Certain types of vouchers and consumer
incentives were reclassified from Sales & Advertising to
Revenue in 2019. The cumulative effect for the nine months ended
September 30, 2019 was included in the results for the three months
ended September 30, 2019. In order to enhance comparability with
the quarterly results for 2020, quarterly results for 2019 are
adjusted to reflect the impact of the reclassification, as further
described in “Voucher and consumer incentives reclassification”
section.
- Marketplace revenue reached €19
million in the first quarter of 2020, up 22% compared to the first
quarter of 2019.
- Commissions revenue, which are charged to sellers, increased by
35% in the first quarter of 2020 on a year-over-year basis.
Commissions grew despite a decrease in GMV as a result of enhanced
promotional discipline and a decrease in consumer incentives, which
are partly accounted for as deductions from commission
revenue.
- Fulfillment revenue, which comprises delivery fees charged to
consumers, increased by 29% in the first quarter of 2020 on a
year-over-year basis, in parallel with Orders growth.
- Marketing & Advertising revenue, which corresponds to the
revenue generated from the sale of a diversified range of ad
solutions to sellers and advertisers, increased by 34% in the first
quarter of 2020 on a year-over-year basis.
- Value Added Services revenue, which includes revenue from
services charged to our sellers, such as logistics services,
packaging, or content creation, decreased by 2.7% in the first
quarter of 2020 on a year-over-year basis. This was largely a
result of a sharp reduction in international logistics revenue
starting from February, as our cross-border business was affected
by the manufacturing facilities shutdowns in China.
- First Party revenue decreased by
36% in the first quarter of 2020 compared to the first quarter of
2019. As our marketplace continues to gain depth, we are able to
undertake fewer sales on a first party basis.
- Shifts in the mix between first party and marketplace
activities trigger substantial variations in our Revenue as we
record the full sales price net of returns as First Party revenue
and only commissions and fees in the case of Marketplace revenue.
Accordingly, we steer our operations not on the basis of our total
Revenue, but rather on the basis of Gross profit, as changes
between third-party and first-party sales are largely eliminated at
the Gross profit level.
2. Gross Profit
For the three months
ended
March 31,
YoY
(€ million)
2019
2020
Change
Gross Profit
15.2
18.4
20.7
%
Gross profit increased by 21% to €18.4 million in the first
quarter of 2020 from €15.2 million in the first quarter of 2019 as
a result of the increase in Marketplace revenue.
3. Fulfillment Expense
For the three months
ended
March 31,
YoY
(€ million)
2019
2020
Change
Fulfillment expense
15.2
15.9
4.5
%
Fulfillment expense grew by 5% in the first quarter of 2020
compared to the first quarter of 2019 while Orders increased by 28%
over the same period. This was partly due to a lower proportion of
cross-border packages which reduced our overall freight and
shipping expense per package.
During the first quarter of 2020, Gross profit after Fulfillment
expense reached a record €2.5 million compared to less €0.1 million
in the first quarter of 2019, demonstrating continued progress on
our path to profitability.
4. Sales & Advertising Expense
For the three months
ended
March 31,
YoY
(€ million)
20191
2020
Change
Sales & Advertising
11.9
8.9
(25.3)
%
1 Certain types of vouchers and consumer
incentives were reclassified from Sales & Advertising to
Revenue in 2019. The cumulative effect for the nine months ended
September 30, 2019 was included in the results for the three months
ended September 30, 2019. In order to enhance comparability with
the quarterly results for 2020, quarterly results for 2019 are
adjusted to reflect the impact of the reclassification, as further
described in “Voucher and consumer incentives reclassification”
section.
Sales & Advertising expense decreased by 25% from €11.9
million in the first quarter of 2019 to €8.9 million in the first
quarter of 2020, its lowest level in almost 3 years. Our Sales
& Advertising expense per Annual Active Consumer decreased by
26% from €11.1 per Annual Active Consumer in the first quarter of
2019 to €8.2 in the first quarter of 2020. We have made a number of
enhancements to our performance marketing strategy across search
and social media channels, allowing us to acquire new users and
drive conversion in a more effective manner. We also improved the
performance of our app push notifications, aimed at driving repeat
purchase, based on the purchase history of consumers.
5. General and Administrative Expense, Technology and Content
Expense
For the three months
ended
March 31,
YoY
(€ million)
2019
2020
Change
General and Administrative ("G&A")
27.8
30.4
9.4
%
of which Share Based Compensation
("SBC")
4.3
6.0
38.5
%
G&A, excluding SBC
23.5
24.4
4.1
%
Technology & Content
(“Tech”)
5.9
7.2
22.3
%
G&A and Tech expenses, excluding
SBC
29.3
31.6
7.7
%
General & Administrative expense excluding SBC reached €24.4
million, up 4% compared to the first quarter of 2019. As the first
quarter of 2019 did not fully reflect a number of organizational
enhancements made in the course of 2019 to operate the business as
a listed company, we believe the amount of G&A expense,
excluding SBC, of the fourth quarter of 2019 is a more relevant
comparative base for the first quarter of 2020. G&A expense,
excluding SBC and restructuring expense, was €31.7 million in the
fourth quarter of 2019. In the first quarter of 2020, G&A,
excluding SBC expense, decreased by 23% or more than €7 million
compared to the prior quarter, partly due to staff costs and
professional fees savings.
Tech expense reached €7.2 million in the first quarter of 2020,
up 22% on a year-over-year basis and down 7% on a
quarter-over-quarter basis, mostly as a result of hosting costs
savings.
6. Operating Loss and Adjusted EBITDA
For the three months
ended
March 31,
YoY
(€ million)
2019
2020
Change
Operating loss
(45.5)
(43.7)
(3.9)
%
Depreciation and Amortization
1.7
2.1
25.7
%
Share-Based Compensation ("SBC")
4.3
6.0
38.5
%
Adjusted EBITDA
(39.5)
(35.6)
(9.8)
%
Operating loss decreased by 4% to €43.7 million in the first
quarter of 2020 from €45.5 million in the first quarter of 2019, as
Adjusted EBITDA loss decreased by €4 million or 10% over the same
period. This decrease was driven by an increase in our Gross Profit
after Fulfillment Expense and a reduction in Sales &
Advertising expense. Adjusted EBITDA loss was €35.6 million in the
first quarter of 2020, which is the lowest level in the past 6
quarters, demonstrating meaningful progress on our path to
profitability.
7. Cash Position
At the end of March 31, 2020, we had €191.1 million of cash on
our balance sheet.
Guidance
The ongoing COVID-19 pandemic as well as the ensuing economic
challenges result in substantial uncertainty concerning our
business and financial outlook.
We expect the effects of the business mix rebalancing to
continue playing out over at least the first half of 2020. These
effects will be further exacerbated by the COVID-19 outbreak, which
is causing a number of supply and logistics challenges. As a
result, we currently expect continued GMV weakness over at least
the first half of 2020, with better Order and Annual Active
Consumers growth, on a year-over-year basis.
We remain committed to reducing our Adjusted EBITDA loss in
absolute terms in 2020 compared to 2019.
Legal Proceedings
In 2019, several putative class action lawsuits were filed in
the U.S. District Court for the Southern District of New York and
the New York County Supreme Court against us, certain of our
officers, the members of our Supervisory Board, the underwriters of
our initial public offering and our authorized representative and,
in New York State court, our auditor. The cases assert claims under
federal securities laws based on alleged misstatements and
omissions in connection with and following our initial public
offering. These actions remain in their preliminary stages. Two
similar putative class action lawsuits filed in the Kings County
Supreme Court were voluntarily dismissed in late 2019.
Conference Call and Webcast information
Jumia will host a conference call today, May 13, 2020 at 8:30
a.m. U.S. Eastern Time to discuss Jumia’s results. Details of the
conference call are as follows:
Participant Dial in (Toll Free): 1-888-317-6016
Participant International Dial in: 1-412-317-6016
Canada Toll Free: 1-855-669-9657
A live webcast of the earnings conference call can be accessed
on the Jumia Investor Relations website:
https://investor.jumia.com/
An archived webcast will be available following the call.
(UNAUDITED)
Consolidated
statement of comprehensive income as of March 31, 2019 and
2020
For the three months
ended
March 31,
March 31,
In thousands of EUR
2019
2020
Revenue
31,417
29,252
Cost of revenue
16,176
10,860
Gross profit
15,241
18,392
Fulfillment expense
15,227
15,915
Sale and advertising expense
11,888
8,875
Technology and content expense
5,868
7,177
General and administrative expense
27,777
30,390
Other operating income
61
314
Other operating expense
40
95
Operating loss
(45,498)
(43,746)
Finance income
606
2,637
Finance costs
831
1,060
Loss before Income tax
(45,723)
(42,169)
Income tax expense
80
115
Loss for the period
(45,803)
(42,284)
Attributable to:
Equity holders of the Company
(45,736)
(42,217)
Non-controlling interests
(67)
(67)
Loss for the period
(45,803)
(42,284)
Other comprehensive income/loss to be
classified to profit or loss in subsequent periods
Exchange differences on translation of
foreign operations - net of tax
(11,872)
10,103
Other comprehensive income / (loss) on net
investment in foreign operations - net of tax
12,229
(10,706)
Other comprehensive income / (loss)
357
(603)
Total comprehensive loss for the
period
(45,446)
(42,887)
Attributable to:
Equity holders of the Company
(45,379)
(42,818)
Non-controlling interests
(67)
(69)
Total comprehensive loss for the
period
(45,446)
(42,887)
(UNAUDITED)
Consolidated
statement of financial position as of December 31, 2019 and March
31, 2020
As of
December 31,
March 31,
In thousands of EUR
2019
2020
Assets
Non-current assets
Property and equipment
17,434
17,986
Intangible assets
47
40
Deferred tax assets
109
—
Other non-current assets
1,508
1,433
Total Non-current assets
19,098
19,459
Current assets
Inventories
9,996
9,040
Trade and other receivables
16,936
13,000
Income tax receivables
725
1,096
Other taxes receivables
5,395
7,197
Prepaid expenses
12,593
12,384
Term deposits and other current assets
62,418
421
Cash and cash equivalents
170,021
191,146
Total Current assets
278,084
234,284
Total Assets
297,182
253,743
Equity and Liabilities
Equity
Share capital
156,816
156,816
Share premium
1,018,276
1,018,276
Other reserves
104,114
109,486
Accumulated losses
(1,096,134)
(1,138,347)
Equity attributable to the equity
holders of the Company
183,072
146,231
Non-controlling interests
(498)
(567)
Total Equity
182,574
145,664
Liabilities
Non-current liabilities
Non-current borrowings
6,127
7,329
Provisions for liabilities and other
charges – non-current
226
261
Deferred income – non-current
1,201
1,108
Total Non-current liabilities
7,554
8,698
Current liabilities
Current borrowings
3,056
2,904
Trade and other payables
56,438
48,160
Income tax payables
10,056
9,950
Other taxes payable
4,473
5,826
Provisions for liabilities and other
charges
27,040
28,208
Deferred income
5,991
4,333
Total Current liabilities
107,054
99,381
Total Liabilities
114,608
108,079
Total Equity and Liabilities
297,182
253,743
(UNAUDITED)
Consolidated
statement of cash flows as of March 31, 2019 and
2020
For the three months
ended
March 31,
March 31,
In thousands of EUR
2019
2020
Loss before Income tax
(45,723)
(42,169)
Depreciation and amortization of tangible
and intangible assets
1,696
2,128
Impairment losses on loans, receivables
and other assets
457
1,118
Impairment losses on obsolete
inventories
204
235
Share-based payment expense
4,312
5,973
Net (gain)/loss from disposal of tangible
and intangible assets
4
10
Net (gain)/loss from disposal of financial
assets at amortized cost
6
—
Change in provision for other liabilities
and charges
604
1,235
Interest (income)/expenses
241
(66)
Net unrealized foreign exchange
(gain)/loss
(74)
(1,370)
(Increase)/Decrease in trade and other
receivables, prepayments and VAT receivables
(7,343)
1,353
(Increase)/Decrease in inventories
(1,662)
(790)
Increase/(Decrease) in trade and other
payables, deferred income and VAT payables
8,048
(6,455)
Income taxes paid
(53)
(467)
Net cash flows used in operating
activities
(39,283)
(39,265)
Cash flows from investing
activities
Purchase of property and equipment
(678)
(453)
Payment for acquisition of subsidiary, net
of cash acquired
(47)
—
Interest received
—
90
Movement in other non-current assets
60
58
Movement in term deposits and other
current assets
—
62,278
Net cash flows used in investing
activities
(665)
61,973
Cash flows from financing
activities
Interest settled - financing
(323)
(20)
Repayment of lease interest
—
(278)
Repayment of lease liabilities
(776)
(1,284)
Equity transaction costs
(2,739)
—
Capital contributions
75,000
—
Net cash flows from financing
activities
71,162
(1,582)
Net decrease/increase in cash and cash
equivalents
31,214
21,126
Effect of exchange rate changes on cash
and cash equivalents
380
(1)
Cash and cash equivalents at the
beginning of the period
100,635
170,021
Cash and cash equivalents at the end of
the period
132,229
191,146
Forward Looking
Statements
This release includes forward-looking statements. All statements
other than statements of historical facts contained in this
release, including statements regarding our future results of
operations and financial position, industry dynamics, business
strategy and plans and our objectives for future operations, are
forward-looking statements. These statements represent our
opinions, expectations, beliefs, intentions, estimates or
strategies regarding the future, which may not be realized. In some
cases, you can identify forward-looking statements by terms such as
“may,” “will,” “should,” “expects,” “plans,” “anticipates,”
“could,” “intends,” “targets,” “projects,” “believes,” “estimates”,
“potential” or “continue” or the negative of these terms or other
similar expressions that are intended to identify forward-looking
statements. Forward-looking statements are based largely on our
current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy, short-term and
long-term business operations and objectives, and financial needs.
These forward-looking statements involve known and unknown risks,
uncertainties, changes in circumstances that are difficult to
predict and other important factors that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statement, including, without
limitation, the risks described under Item 3. “Key Information—D.
Risk Factors,” in our Annual Report on Form 20-F as filed with the
US Securities and Exchange Commission. Moreover, new risks emerge
from time to time. It is not possible for our management to predict
all risks, nor can we assess the impact of all factors on our
business or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those
contained in any forward-looking statements we may make. In light
of these risks, uncertainties and assumptions, the forward-looking
events and circumstances discussed in this release may not occur
and actual results could differ materially and adversely from those
anticipated or implied in the forward-looking statements. We
caution you therefore against relying on these forward-looking
statements, and we qualify all of our forward-looking statements by
these cautionary statements.
The forward-looking statements included in this release are made
only as of the date hereof. Although we believe that the
expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee that the future results, levels of
activity, performance or events and circumstances reflected in the
forward-looking statements will be achieved or occur. Moreover,
neither we nor our advisors nor any other person assumes
responsibility for the accuracy and completeness of the
forward-looking statements. Neither we nor our advisors undertake
any obligation to update any forward-looking statements for any
reason after the date of this release to conform these statements
to actual results or to changes in our expectations, except as may
be required by law. You should read this release with the
understanding that our actual future results, levels of activity,
performance and events and circumstances may be materially
different from what we expect.
Non-IFRS and Other Financial and
Operating Metrics
Changes, percentages, ratios and aggregate amounts presented
have been calculated on the basis of unrounded figures.
This release includes certain financial measures and metrics not
based on IFRS, including Adjusted EBITDA, as well as operating
metrics, including Annual Active Consumers, Number of Orders and
GMV. We define Annual Active Consumers, Number of Orders, GMV,
Total Payment Volume, JumiaPay Transactions and Adjusted EBITDA as
follows:
Annual Active Consumers means
unique consumers who placed an order for a product or a service on
our platform, within the 12-month period preceding the relevant
date, irrespective of cancellations or returns.
We believe that Annual Active Consumers is a useful indicator
for adoption of our offering by consumers in our markets.
Number of Orders corresponds to the
total number of orders for products and services on our platform,
irrespective of cancellations or returns, for the relevant
period.
We believe that the number of orders is a useful indicator to
measure the total usage of our platform, irrespective of the
monetary value of the individual transactions.
GMV corresponds to the total value
of orders for products and services, including shipping fees, value
added tax, and before deductions of any discounts or vouchers,
irrespective of cancellations or returns for the relevant
period.
We believe that GMV is a useful indicator for the value
transacted on our platform that is not influenced by shifts in our
sales between first-party and third-party sales or the method of
payment.
We use Annual Active Consumers, Number of Orders and GMV as some
of many indicators to monitor usage of our platform.
Total Payment Volume (“TPV”)
corresponds to the total value of orders for products and services
completed using JumiaPay including shipping fees, value-added tax,
and before deductions of any discounts or vouchers, irrespective of
cancellations or returns, for the relevant period.
We believe that TPV provides a useful indicator of the
development, and adoption by consumers, of our payment services
offerings.
JumiaPay Transactions corresponds
to the total number of orders for products and service completed
using JumiaPay, irrespective of cancellations or returns, for the
relevant period.
We believe that JumiaPay Transactions provides a useful
indicator of the development, and adoption by consumers, of our
payment services offerings for orders on our platform irrespective
of the monetary value of the individual transactions.
We use TPV and the number of JumiaPay Transactions to measure
the development of our payment services.
Adjusted EBITDA corresponds to loss
for the period, adjusted for income tax expense, finance income,
finance costs, depreciation and amortization and share-based
payment expense.
Adjusted EBITDA is a supplemental non-IFRS measure of our
operating performance that is not required by, or presented in
accordance with, IFRS. Adjusted EBITDA is not a measurement of our
financial performance under IFRS and should not be considered as an
alternative to loss for the period, loss before income tax or any
other performance measure derived in accordance with IFRS. We
caution investors that amounts presented in accordance with our
definition of Adjusted EBITDA may not be comparable to similar
measures disclosed by other companies, because not all companies
and analysts calculate Adjusted EBITDA in the same manner. We
present Adjusted EBITDA because we consider it to be an important
supplemental measure of our operating performance. Management
believes that investors’ understanding of our performance is
enhanced by including non-IFRS financial measures as a reasonable
basis for comparing our ongoing results of operations. By providing
this non-IFRS financial measure, together with a reconciliation to
the nearest IFRS financial measure, we believe we are enhancing
investors’ understanding of our business and our results of
operations, as well as assisting investors in evaluating how well
we are executing our strategic initiatives.
Management uses Adjusted EBITDA:
- as a measurement of operating performance because it assists us
in comparing our operating performance on a consistent basis, as it
removes the impact of items not directly resulting from our core
operations;
- for planning purposes, including the preparation of our
internal annual operating budget and financial projections;
- to evaluate the performance and effectiveness of our strategic
initiatives; and
- to evaluate our capacity to expand our business.
Items excluded from this non-IFRS measure are significant
components in understanding and assessing financial performance.
Adjusted EBITDA has limitations as an analytical tool and should
not be considered in isolation, or as an alternative to, or a
substitute for analysis of our results reported in accordance with
IFRS, including loss for the period. Some of the limitations
are:
- Adjusted EBITDA does not reflect our share-based payments,
income tax expense or the amounts necessary to pay our taxes;
- although depreciation and amortization are eliminated in the
calculation of Adjusted EBITDA, the assets being depreciated and
amortized will often have to be replaced in the future and such
measures do not reflect any costs for such replacements; and
- other companies may calculate Adjusted EBITDA differently than
we do, limiting its usefulness as a comparative measure.
Due to these limitations, Adjusted EBITDA should not be
considered as a measure of discretionary cash available to us to
invest in the growth of our business. We compensate for these and
other limitations by providing a reconciliation of Adjusted EBITDA
to the most directly comparable IFRS financial measure, loss for
the period.
The following table provides a reconciliation of loss for the
period to Adjusted EBITDA for the periods indicated:
For the three months
ended
March 31,
(€ million)
2019
2020
Loss for the period
(45.8)
(42.3)
Income tax expense
0.1
0.1
Net Finance costs / (income)
0.2
(1.6)
Depreciation and amortization
1.7
2.1
Share-based payment expense
4.3
6.0
Adjusted EBITDA
(39.5)
(35.6)
Vouchers and
consumer incentives reclassification – Supplemental
information
2019
First
Second
Third
Fourth
(€ million)
Quarter
Quarter
Quarter
Quarter
Pre-Reclassification
Sales of Goods
15.6
21.6
20.9
23.0
Marketplace Revenue
16.0
17.5
18.9
26.0
of which Commissions
5.5
5.8
5.3
8.4
Revenue
31.8
39.2
40.1
49.3
Gross profit
15.7
17.3
18.1
24.8
Sales and Advertising expense
(12.3)
(15.3)
(12.9)
(15.5)
Post-Reclassification
Sales of Goods
15.6
21.6
21.0
23.0
Marketplace Revenue
15.7
17.1
19.7
26.0
of which Commissions
5.2
5.4
6.1
8.4
Revenue
31.4
38.8
40.9
49.3
Gross profit
15.2
16.8
19.0
24.8
Sales and Advertising expense
(11.9)
(14.9)
(13.8)
(15.5)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200513005234/en/
Jumia Technologies AG Safae Damir Head of Investor
Relations investor-relations@jumia.com
Jumia Technologies (NYSE:JMIA)
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