Budweiser Wins USA TODAY’s 37th Annual Ad Meter Competition
10 2월 2025 - 10:05PM
Business Wire
“First Delivery” commercial grabs the reins as
champion of this year’s competition
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced
Budweiser, part of Anheuser-Busch beers as the winner of the 37th
USA TODAY Ad Meter competition. The annual program serves as the
leading industry tool for gauging public sentiment and opinions
regarding advertisements broadcast nationally during the Super
Bowl. The “First Delivery” spot is set to the song “Let Your Love
Flow” by the Bellamy Brothers starring a Clydesdale foal delivering
a keg to a bar after falling off a wagon. The ad incorporates the
tagline, “This Bud’s For You,” celebrating the determination that
defines the American spirit.
USA TODAY Ad Meter panelists rated ads from February 5 to
February 10 (1:00 a.m. EST), resulting in over 173,000
registrations. Registered panelists were required to rate all
eligible Super Bowl commercials that aired during the game, from
kickoff to the 2-minute warning in the fourth quarter, scoring each
from one as the lowest to five as the highest. The commercial with
the highest average rating was named the winner.
The top five ads, as rated by the 2025 USA TODAY Ad Meter
panelists are:
- Budweiser: “First Delivery” – Score: 3.56
- Lay’s: “The Little Farmer” – Score: 3.55
- Michelob Ultra: “The ULTRA Hustle” – Score: 3.52
- Stella Artois: “David + Dave” – Score: 3.51
- NFL: “Somebody” – Score: 3.49
“Cheers to Budweiser as the 2025 USA TODAY Ad Meter champion.
With each passing year, USA TODAY Ad Meter engages a captivated
audience of pop culture and sports fans alike,” said USA TODAY
Senior Vice President, Monica Richardson. “Given the popularity of
Ad Meter, USA TODAY is launching USA TODAY Movie Meter as a
platform for movie enthusiasts to rate their ‘Film of the Year’
based on the Oscar nominations as USA TODAY continues to innovate
as the place for content the nation needs and wants.”
For more details about the 37th USA TODAY Ad Meter results,
previous winners, and more, visit
https://admeter.usatoday.com/.
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