Evolving Systems and Zain Saudi Expand Partnership; MoU to Deliver Loyalty Solution for Zain’s Digital Brand, Yaqoot
03 2월 2022 - 6:00PM
Evolving Systems, a leader in real-time digital engagement, has
announced a strategic collaboration with Zain Saudi Arabia to
deliver a key component of its new Loyalty offering. Evolving
Systems is delivering a new solution to enable the operator to
create game-changing digital experiences for its customers using
its digital-only telecom product vehicle, branded as Yaqoot.
Yaqoot was launched by Zain as the first step in
its ambitious digital transformation program. Yaqoot’s focus is on
meeting the customer experience expectations of today’s consumers
while simultaneously laying the foundation for a digitally
connected future. Yaqoot’s existing strategy already uses gifting
mechanisms, but the digital service provider wanted to address the
challenges of personalisation and customer retention to create more
flexibility in the implementation of Loyalty use cases.
Evolving Systems will offer its platform’s
functionality and flexibility as well as its technology superiority
where, in addition to Loyalty, the platform enables advanced
360-degree customer profiling, real-time triggers to enable more
engaging customer journeys, and Next Best Offer (NBO) provision.
Built using the latest technologies, the platform will allow Yaqoot
to leverage an intuitive customer experience.
The MoU between Zain Saudi Arabia and Evolving
Systems was signed during a special ceremony at LEAP Saudi Arabia
2022 on February 2 in Riyadh, a unique event for future
technologies that was attended by a global audience.
Salah Abdullah AlGhamdi, Adjacent Market Vice
President, said: “Our engagement with Evolving Systems
represents an example of Yaqoot’s focus on customer experience
enhancement. Our aim is to ensure that Yaqoot continues acting as
the “Most Innovative Product Service” award winner, which Yaqoot
has achieved in “Telecom Review” Summit 2021. At Yaqoot, we believe
that this move will increase the level of happiness and
satisfaction of all Yaqoot customers.”
Adhish Kulkarni, SVP & GM Digital Engagement
and Loyalty Solutions, Evolving Systems, commented: “We are very
excited to continue to play an important role with Zain Saudi
Arabia; this new and exciting extension of our partnership means
delivering real-time, innovative digital customer engagement,
cementing both companies as leading innovators for customer loyalty
programs.”
About Evolving Systems®
Evolving Systems is a provider of real-time digital engagement
solutions and services to more than 100 customers in over 65
countries worldwide. The Company’s portfolio includes
market-leading solutions and services for real-time analytics,
customer acquisition, customer value management and loyalty for
telecom, retail and financial services companies. Founded in 1985,
Evolving systems has offices in Manchester, UK, Montreal, Riverside
CA, Bangalore and Kolkata. For more information, please
visit www.evolving.com.
Follow us on:
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Media & Analyst Relations: Sancha
Brody Sancha.brody@evolving.com /
+44 (0) 7376 366855
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