New In-Store and Online Resources and
Experiences Available for Parents and Gift Givers
UNION,
N.J., April 19, 2023 /PRNewswire/ -- (NASDAQ:
BBBY) buybuy BABY, America's leading specialty baby products
omnichannel retailer, today announced enhancements to its
customer-loved Registry experience, including educational and
interactive events that help welcome registrants to parenthood.
buybuy BABY announced enhancements to its
Registry experience that help welcome registrants to
parenthood.
"We know each customer is on a unique parenting journey, so one
size does not fit all when it comes to creating a baby registry.
We're listening to what our customers want and expanding our
Registry offerings, like the addition of cash funds, to provide
even more options and flexibility," said Patty Wu, Executive Vice President and
Brand President, buybuy BABY. "Our
experience helping millions of parents over the last 25 years has
helped shape our redesigned Registry experience and we're proud to
be a trusted source for parents as they get ready for this exciting
new chapter."
New Registry Features and Benefits
New Registry
features and benefits include cash funds, which allow parents to
receive money toward services or experiences such as doulas, food
delivery, postpartum care, and more. Additionally, registrants will
receive $150 in rewards and free
shipping for one year when $1,500
worth of product is fulfilled from their registry. buybuy BABY has
also revamped its Registry Welcome Box, which includes deluxe
samples, coupons, and monthly milestone cards for baby's first
year.
Registry Insiders: The Ultimate Experience
Following
the successful Registry Insiders: The Ultimate Experience
that took place in New York City
in January, buybuy BABY will expand the program, inspired by the
existing Registry Insiders monthly in-store events, to
Torrance, CA on June 8. Expectant parents can sign up to join an
interactive, educational experience to try must-have baby gear and
products, learn from experts about important topics such as car
seat selection and safety, nursing and feeding preparation, and
postpartum recovery, and go home with gifts and prizes.
Customer-Favorite Registry Benefits
In addition to new
benefits, registrants will continue to receive the following:
- 15 percent off completion discount (to buy anything remaining
on their Registry)
- 365-day return policy on registry items
- Registry guide and Parently blog – both curated by buybuy
BABY's experts with helpful tips and guidance.
- Access to Registry specialists in-store to guide parents in
product selection and to test and try products first-hand.
- Free Registry Insiders events in stores, available monthly in
select cities to receive personalized Registry help, get expert
tips and experience product demos.
- Free Welcome Rewards® program, an opportunity to
earn points on every item purchased, no exclusions. Welcome Rewards
members can earn and redeem points in-store, through the app or
online at buybuy BABY and Bed Bath & Beyond.
- Flexibility to Buy Now Pay Later with AfterPay via buybuy BABY,
which offers customers convenience to stretch payments over time
with zero interest. With AfterPay, purchases split into four
payments, payable every two weeks.
- Convenience to grab a last-minute gift or another order of
diapers through Buy Online Pick-up in Store or Curbside option or
the Same Day Delivery service.
Registry Trends Report
Registrants can check out the
latest trends and product recommendations in buybuy BABY's
second annual Registry Trends Report, which includes trends the
buybuy BABY team has identified and curated from their own
experiences helping expectant parents build their registries.
The most recent buybuy BABY Registry Trends include:
- Supporting Supermoms - A welcome surge of prenatal and
postpartum support is making it possible for moms to better
prioritize their health, recovery and self-care. Today's moms are
creating cash funds as part of their baby registry to use for meal
deliveries, doula sessions and custom experiences. They're also
snagging their share of made-for-mom secret weapons, like prenatal
skincare sets and postpartum recovery kits, for help with
recuperating and recharging that's inevitably needed. Product
examples include UpSpring® Milkflow™
Fenugreek and Blessed Thistle Breastfeeding Supplement Capsules and
Belli® Healthy Glow Facial Hydrator.
- Flexibility for Families - Thanks to innovative gear and
accessories, like rotating car seats, wearable breast pumps and
stroller wagons, parents (and little ones) are benefiting from
much-needed mobility and the ability to multitask at home and
on-the-go. In fact, two of the top 10 most registered-for items at
buybuy BABY are wearable pumps, and searches for rotating car seats
have gone up 425 percent this past year on buybuyBABY.com! A few
products include Evenflo® GOLD Revolve 360 Rotational
All-In-One Convertible Car Seat, Willow® 3.0 Hands-Free
Wearable Double Electric Breast Pump and Doona™+
Infant Car Seat/Stroller.
- Mindful of Milestones - Parenting styles are consciously
shifting to reflect the importance of early childhood development.
While this has long been a priority, the pandemic's impact on young
children has made child development a trending topic, and it's one
that's prompting new parents to be proactive. Parents are engaging
in intentional or purposeful play, while consciously choosing toys
and books that promote gross and fine motor skills, language
acquisition, cognitive skills and social-emotional learning.
Popular items include Mushie Paint Palette Press Toy,
Sassy® Eco Color & Shape Sorter and
Ingenuity™ Cozy Spot Reversible Activity Gym.
- Investing in Basics - Parents are opting for well-made
baby essentials and brands that deliver great value. With quality
and value trumping quantity, it's the reliable brands and everyday
essentials that are winning their way onto baby registries and into
nurseries across the nation. In the last year, buybuy BABY observed
that parents registered for 27 percent less products, leaning into
essentials and value-driven "must-haves". Examples include the
exclusive buybuy BABY brand mighty goods,™ which
includes multipacks such as 5-Pack Bodysuits and 5-Pack Burp Cloths
at attractive price points.
- Mixing Old and New - In the nursery, parents are
bridging the gap between past and present by embracing furniture
and decor that's traditional, but with a twist. Creating a space
that's stylish and comfortable is a modern-day must, but beyond
super soft fabrics and cozy accessories, more and more parents are
adding the feeling of comfort by infusing design elements that are
inspired by their own childhood. Product options include the
recently launched, exclusive buybuy BABY brand ever &
ever,™ which features style-led classic pieces like the
Everlee 3-in-1 Convertible Crib, award-winning Everlee Glider and
Bunny Star 3-Piece Crib Bedding
Set.
Check out the full trends report with product recommendations on
buybuy BABY's Parently blog, here.
About buybuy BABY
buybuy BABY is America's leading
specialty baby products retailer, with a 25-year history of
providing families with trusted information and products they need
to confidently navigate the journey of parenthood - across every
milestone, big and small. The company sells a wide assortment of
baby and toddler essentials, as well as nursery furniture. buybuy
BABY is a subsidiary of Bed Bath & Beyond Inc. (NASDAQ: BBBY).
For more information, visit https://www.buybuybaby.com.
About Bed Bath & Beyond Inc.
Bed Bath &
Beyond Inc. and subsidiaries (the "Company") is an omnichannel
retailer that makes it easy for our customers to feel at home. The
Company sells a wide assortment of merchandise primarily in the
Home and Baby markets. Additionally, the Company is a partner in a
joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond.
The Company operates websites at bedbathandbeyond.com and
buybuybaby.com.
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SOURCE buybuy BABY