TIDMSHDP TIDMAV. 
 
RNS Number : 7814S 
Shed Media PLC 
16 September 2010 
 

 
+----------------+--------------------+------+----------------------------+--------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                                   | 
+----------------------------------------------------------------------------------+ 
|                                            |                                     | 
+--------------------------------------------+-------------------------------------+ 
| 1. Identity of the issuer or the           | Shed Media plc                      | 
| underlying issuer                          |                                     | 
| of existing shares to which voting rights  |                                     | 
| are                                        |                                     | 
| attached:                                  |                                     | 
+--------------------------------------------+-------------------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):        | 
+----------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                             |        | 
+-------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which    |        | 
| may result in the acquisition of shares already issued to which voting  |        | 
| rights are attached                                                     |        | 
+-------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic effect  |        | 
| to qualifying financial instruments                                     |        | 
+-------------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                        |        | 
+-------------------------------------------------------------------------+--------+ 
| Other (please  | ) Termination of an agreement to dispose of voting     |   X    | 
| specify):      | rights                                                 |        | 
+----------------+--------------------------------------------------------+--------+ 
| 3. Full name of person(s) subject   | Aviva plc & its subsidiaries               | 
| to the                              |                                            | 
| notification obligation:            |                                            | 
+-------------------------------------+--------------------------------------------+ 
| 4. Full name of shareholder(s)      | Registered Holder:                         | 
|  (if different from 3.):            | BNY Norwich Union Nominees Limited         | 
|                                     | 289,471*                                   | 
|                                     | Chase (GA Group) Nominees Limited          | 
|                                     | 1,897,992*                                 | 
|                                     | Mellon Bank NA                             | 
|                                     | 6,720,902                                  | 
|                                     | *denotes direct interest                   | 
|                                     |                                            | 
|                                     |                                            | 
+-------------------------------------+--------------------------------------------+ 
| 5. Date of the transaction and date | Date of transaction: 1 June 2010           | 
| on                                  | Date on which threshold crossed: 14        | 
| which the threshold is crossed or   | September 2010                             | 
| reached:                            |                                            | 
+-------------------------------------+--------------------------------------------+ 
| 6. Date on which issuer notified:   | 15 September 2010                          | 
+-------------------------------------+--------------------------------------------+ 
| 7. Threshold(s) that is/are crossed | <5% to 10% Change at Combined Interest     | 
| or                                  | Level                                      | 
| reached:                            |                                            | 
+-------------------------------------+--------------------------------------------+ 
|                |                    |      |                            |        | 
+----------------+--------------------+------+----------------------------+--------+ 
 
+--------------+---------------+----+--------+-------+----+--------+-------------+---------+-----+-----------+------------+---------------------+----+--+------------+ 
| 8. Notified details:                                                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares                                                                                                                                | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous                                | Resulting situation after the triggering transaction                                            | 
| of           | to the triggering                                 |                                                                                                 | 
| shares       | transaction                                       |                                                                                                 | 
| if possible  |                                                   |                                                                                                 | 
| using        |                                                   |                                                                                                 | 
| the ISIN     |                                                   |                                                                                                 | 
| CODE         |                                                   |                                                                                                 | 
+              +---------------------------------------------------+-------------------------------------------------------------------------------------------------+ 
|              | Number                      | Number              | Number      | Number of voting          | % of  voting rights                                   | 
|              | of                          | of                  | of          | rights                    |                                                       | 
|              | Shares                      | Voting              | shares      |                           |                                                       | 
|              |                             | Rights              |             |                           |                                                       | 
+              +                             +                     +-------------+---------------------------+-------------------------------------------------------+ 
|              |                             |                     | Direct      | Direct        | Indirect  | Direct                                | Indirect      | 
|              |                             |                     |             |               |           |                                       |               | 
+--------------+-----------------------------+---------------------+-------------+---------------+-----------+---------------------------------------+---------------+ 
| Ordinary     |                             |                     |             |               |           |                                       |               | 
| Shares       | 2,910,987                   |                     |             |               |           |                                       | 7.74%         | 
|              |                             | 2,910,987           | 8,908,365   | 2,187,463     | 6,720,902 | 2.52%                                 |               | 
|              |                             |                     |             |               |           |                                       |               | 
+--------------+                             +                     +             +               +           +                                       +               + 
| GB00B05MGS05 |                             |                     |             |               |           |                                       |               | 
+--------------+-----------------------------+---------------------+-------------+---------------+-----------+---------------------------------------+---------------+ 
|                                                                                                                                                                    | 
|                                                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                                | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial                 | Expiration     | Exercise/                           | Number of voting                                   | % of voting        | 
| instrument                        | date           | Conversion Period                   | rights that may be                                 | rights             | 
|                                   |                |                                     | acquired if the                                    |                    | 
|                                   |                |                                     | instrument is                                      |                    | 
|                                   |                |                                     | exercised/                                         |                    | 
|                                   |                |                                     | converted.                                         |                    | 
+-----------------------------------+----------------+-------------------------------------+----------------------------------------------------+--------------------+ 
|                                   |                |                                     |                                                    |                    | 
+-----------------------------------+----------------+-------------------------------------+----------------------------------------------------+--------------------+ 
|                                                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi                                                                  | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial            | Exercise    | Expiration | Exercise/            | Number of voting                       | % of voting rights                       | 
| instrument                   | price       | date       | Conversion           | rights instrument                      |                                          | 
|                              |             |            | period               | refers to                              |                                          | 
|                              |             |            |                      |                                        |                                          | 
+------------------------------+-------------+------------+----------------------+----------------------------------------+------------------------------------------+ 
|                              |             |            |                      |                                        | Nominal                     | Delta      | 
|                              |             |            |                      |                                        |                             |            | 
+                              +             +            +                      +                                        +-----------------------------+------------+ 
|                              |             |            |                      |                                        |                             |            | 
+------------------------------+-------------+------------+----------------------+----------------------------------------+-----------------------------+------------+ 
|              |               |    |        |       |    |        |             |         |     |           |            |                     |    |  |            | 
+--------------+---------------+----+--------+-------+----+--------+-------------+---------+-----+-----------+------------+---------------------+----+--+------------+ 
 
+-------------------------------------+--------------------------------------+ 
| Total (A+B+C)                                                              | 
+----------------------------------------------------------------------------+ 
| Number of voting rights             | Percentage of voting rights          | 
+-------------------------------------+--------------------------------------+ 
| 8,908,365                           | 10.26%                               | 
+-------------------------------------+--------------------------------------+ 
 
+-------------------------------------+--------------------------------------+----------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or |          | 
| the                                                                        |          | 
| financial instruments are effectively held, if applicable: xxi             |          | 
+----------------------------------------------------------------------------+----------+ 
|                                                                            |          | 
| The voting rights are managed and controlled by Aviva Investors Global     |          | 
| Services Limited and Cyrte Investments BV, with the following chain of     |          | 
| controlled undertakings:-                                                  |          | 
|                                                                            |          | 
| Aviva Investors Global Services Limited:                                   |          | 
| ·      Aviva plc (Parent Company)                                          |          | 
| ·      Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc) |          | 
| ·      Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva  |          | 
| Group Holdings Limited)                                                    |          | 
| ·      Aviva Investors Global Services Limited (wholly owned subsidiary of |          | 
| Aviva Investors Holdings Limited)                                          |          | 
| Cyrte Investments BV:                                                      |          | 
| ·      Aviva plc (Parent Company)                                          |          | 
| ·      Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc) |          | 
| ·      Aviva International Insurance Limited (wholly owned subsidiary of   |          | 
| Aviva Group Holdings Limited)                                              |          | 
| ·      Aviva Insurance Limited (wholly owned subsidiary of Aviva           |          | 
| International Insurance Limited)                                           |          | 
| ·      Aviva International Holdings Limited (wholly owned subsidiary of    |          | 
| Aviva Insurance Limited)                                                   |          | 
| ·      CGU International Holdings BV (wholly owned subsidiary of Aviva     |          | 
| International Holdings Limited)                                            |          | 
| ·      Delta Lloyd NV (majority owned subsidiary of CGU International      |          | 
| Holdings BV)                                                               |          | 
| ·      Cyrte Investments BV (majority owned subsidiary of Delta Lloyd NV)  |          | 
|                                                                            |          | 
+----------------------------------------------------------------------------+----------+ 
|                                                                            |          | 
+----------------------------------------------------------------------------+----------+ 
| Proxy Voting:                                                              |          | 
+----------------------------------------------------------------------------+----------+ 
| 10. Name of the proxy holder:       | See Section 4                        |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 11. Number of voting rights proxy   |                                      |          | 
| holder will cease                   |                                      |          | 
| to hold:                            |                                      |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 12. Date on which proxy holder will |                                      |          | 
| cease to hold                       |                                      |          | 
| voting rights:                      |                                      |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 13. Additional information:         | On 1 June 2010, Zodiak Entertainment S.A.S.     | 
|                                     | ("ZEN") entered into a conditional sale and     | 
|                                     | purchase agreement with (among others) CF I     | 
|                                     | Invest C.V. and Cyrte Investments B.V. pursuant | 
|                                     | to which ZEN agreed to purchase 6,720,902       | 
|                                     | ordinary shares (the "Shares") in Shed Media    | 
|                                     | PLC (the "SPA"). On 28 July 2010, the final     | 
|                                     | condition to the Sale Agreement beyond the      | 
|                                     | control of the parties was satisfied.           | 
|                                     |                                                 | 
|                                     | Other conditions to the Sale Agreement, which   | 
|                                     | were within the control of the parties,         | 
|                                     | remained outstanding after that date and the    | 
|                                     | transfer of the Shares to ZEN was therefore not | 
|                                     | completed on the 28 July 2010.                  | 
|                                     |                                                 | 
|                                     | On 14 September 2010, which was the due date    | 
|                                     | for completion of the transfer of the Shares,   | 
|                                     | CF I Invest C.V. exercised its right under the  | 
|                                     | SPA to terminate the SPA. This right became     | 
|                                     | exercisable due to the closing mid market price | 
|                                     | of ordinary shares in Shed Media PLC as quoted  | 
|                                     | on the AIM market of the London Stock Exchange  | 
|                                     | on the business day prior to completion of the  | 
|                                     | SPA being more than 25% higher than the         | 
|                                     | consideration per Share payable under the SPA.  | 
|                                     |                                                 | 
|                                     | Percentage figures in this notification are     | 
|                                     | based on a total number of voting rights in     | 
|                                     | Shed Media PLC of 86,833,639 as announced by    | 
|                                     | Shed Media PLC on 8 July 2010.                  | 
+-------------------------------------+-------------------------------------------------+ 
| 14. Contact name:                   | Neil Whittaker                                  | 
+-------------------------------------+-------------------------------------------------+ 
| 15. Contact telephone number:       | 01603 684420                                    | 
+-------------------------------------+--------------------------------------+----------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLDELFFBKFFBBQ 
 

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