ITEM
1. FINANCIAL STATEMENTS
The
Tradeshow Marketing Company, Ltd.
Balance
Sheets
|
|
Aug
31,
2007
|
|
|
May
31,
2007
|
|
|
|
(unaudited)
|
|
|
|
|
|
|
|
|
|
|
|
ASSETS
|
|
Current
Assests
|
|
|
|
|
|
|
Cash
and Cash Equivalents
|
|
$
|
14,118
|
|
|
$
|
136,815
|
|
Merchant
Service Holdbacks
|
|
|
4,983
|
|
|
|
5,257
|
|
Prepaid
Expenses
|
|
|
19,280
|
|
|
|
17,645
|
|
Inventory
|
|
|
22,027
|
|
|
|
36,041
|
|
Total
Current Assets
|
|
|
60,408
|
|
|
|
195,758
|
|
|
|
|
|
|
|
|
|
|
Long
term Assets
|
|
|
|
|
|
|
|
|
Furniture
& Equipment - Net
|
|
|
55,152
|
|
|
|
31,877
|
|
Vehicles
- Net
|
|
|
6,990
|
|
|
|
8,426
|
|
Network
Infrastructure & Software - Net
|
|
|
30,671
|
|
|
|
33,704
|
|
Other
Assets
|
|
|
23,648
|
|
|
|
7,553
|
|
Total
Long Term Assets
|
|
|
116,461
|
|
|
|
81,560
|
|
|
|
|
|
|
|
|
|
|
Total
Assets
|
|
$
|
176,869
|
|
|
$
|
227,318
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES
AND
STOCKHOLDERS' EQUITY
|
|
|
|
|
|
|
|
|
|
|
Liabilities
|
|
|
|
|
|
|
|
|
Accounts
Payable
|
|
$
|
20,480
|
|
|
$
|
28,277
|
|
Accured
Liabilities
|
|
|
43,240
|
|
|
|
-
|
|
Shareholder
Loan - Related Party
|
|
|
88,818
|
|
|
|
88,818
|
|
Current
Portion - Vehicle Loan
|
|
|
5,484
|
|
|
|
5,484
|
|
Total
Current Liabilities
|
|
|
158,022
|
|
|
|
122,579
|
|
|
|
|
|
|
|
|
|
|
Vehicle
Loan
|
|
|
5,020
|
|
|
|
6,564
|
|
|
|
|
|
|
|
|
|
|
Total
Liabilities
|
|
|
163,042
|
|
|
|
129,143
|
|
|
|
|
|
|
|
|
|
|
Stockholders'
Equity
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common
Stock, authorized 50,000,000
|
|
|
|
|
|
|
|
|
shares,
par value $0.0001, 20,777,533 and
|
|
|
|
|
|
|
|
|
20,342,533
issued and outstanding at
|
|
|
|
|
|
|
|
|
Augus
31, 2007 and May 31, 2007
|
|
|
2,081
|
|
|
|
2,037
|
|
Paid
in Capital
|
|
|
1,251,387
|
|
|
|
1,142,681
|
|
Accumulated
Deficit
|
|
|
(1,239,641
|
)
|
|
|
(996,543
|
)
|
|
|
|
|
|
|
|
|
|
Total
Shareholders' Equity
|
|
|
13,827
|
|
|
|
148,175
|
|
|
|
|
|
|
|
|
|
|
Total
Liabilities and Stockholders' Equity
|
|
$
|
176,869
|
|
|
$
|
277,318
|
|
The
Tradeshow Marketing
Company, Ltd.
Statments
of
Operations
(unaudited)
|
|
Three
Months
Ended
|
|
|
|
August
31,
2007
|
|
|
August
31,
2006
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
89.895
|
|
|
$
|
132,540
|
|
|
|
|
|
|
|
|
|
|
Cost
of Sales
|
|
|
50,371
|
|
|
|
78,689
|
|
|
|
|
|
|
|
|
|
|
Gross
Profit
|
|
|
39,524
|
|
|
|
53,851
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
General
and Administrative
|
|
|
249,110
|
|
|
|
83,592
|
|
Professional
Fees
|
|
|
33,512
|
|
|
|
3,322
|
|
|
|
|
|
|
|
|
|
|
Total
Expenses
|
|
|
282,622
|
|
|
|
86,914
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
$
|
(243,098
|
)
|
|
$
|
(33,063
|
)
|
|
|
|
|
|
|
|
|
|
Other
Comprehensive Income/(Loss)
|
|
|
|
|
|
|
|
|
Currency
Translation
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
Comprehensive
Income (Loss)
|
|
$
|
(243,098
|
)
|
|
$
|
(33,063
|
)
|
|
|
|
|
|
|
|
|
|
Basic
and Diluted
|
|
|
|
|
|
|
|
|
Loss
per Share
|
|
$
|
(0.01
|
)
|
|
$
|
0.00
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average
|
|
|
|
|
|
|
|
|
Nubmer
of Shares
|
|
|
20,548,892
|
|
|
|
17,882,761
|
|
The
Tradeshow Marketing Company, Ltd.
Statements
of Stockholders'
Equity
For
the Year Ended May 31, 2007 and the
Three Months Ended August 31, 2007
|
|
|
|
|
|
|
|
|
|
|
Foreign
|
|
|
|
|
|
|
|
|
|
Common
Stock
|
|
|
Paid
in
|
|
|
Currency
|
|
|
Accumulated
|
|
|
Total
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Capital
|
|
|
Translation
|
|
|
Deficit
|
|
|
Equity
|
|
Balance,
May 31,
2006
|
|
|
17,869,283
|
|
|
|
1,789
|
|
|
|
510,913
|
|
|
|
14,141
|
|
|
|
(449,972
|
)
|
|
|
76,871
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Contributed
Capital
|
|
|
|
|
|
|
|
|
|
|
14.141
|
|
|
|
(14.141
|
)
|
|
|
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sale
of common stock
|
|
|
1,740,000
|
|
|
|
174
|
|
|
|
439,826
|
|
|
|
|
|
|
|
|
|
|
|
440.000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Shares
issued for Services
|
|
|
365,750
|
|
|
|
37
|
|
|
|
97,838
|
|
|
|
|
|
|
|
|
|
|
|
97.875
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Shares
issued for conversion
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
of
Debt at $0.25 per share
|
|
|
320,000
|
|
|
|
32
|
|
|
|
79,968
|
|
|
|
|
|
|
|
|
|
|
|
80.000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Shares
per adjustment
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
provisions
of prior acquisition
|
|
|
47,500
|
|
|
|
5
|
|
|
|
(5
|
)
|
|
|
|
|
|
|
|
|
|
|
0
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(546,571
|
)
|
|
|
(546,571
|
)
|
Balance,
May 31,
2007
|
|
|
20,342,533
|
|
|
|
2,037
|
|
|
|
1,142,681
|
|
|
|
-
|
|
|
|
(996,543
|
)
|
|
|
148,175
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Shares
issued for Services
|
|
|
80,000
|
|
|
|
8
|
|
|
|
19,992
|
|
|
|
|
|
|
|
|
|
|
|
20,000
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sale
of common stock
|
|
|
335,000
|
|
|
|
36
|
|
|
|
88,714
|
|
|
|
|
|
|
|
|
|
|
|
88,750
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(243,098
|
)
|
|
|
(243,098
|
)
|
Balance,
August 31,
2007
|
|
|
20,777,533
|
|
|
$
|
2,081
|
|
|
$
|
1,251,387
|
|
|
$
|
-
|
|
|
$
|
(1,239,241
|
)
|
|
$
|
13,827
|
|
The
Tradeshow Marketing Company,
Ltd.
Statements
of Cash
Flows
(unaudited)
|
|
Three
Months
Ended
|
|
|
|
August
31,
2007
|
|
|
August
31,
2006
|
|
|
|
|
|
|
|
|
Operating
Activities
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
$
|
(243,098
|
)
|
|
$
|
(33,063
|
|
|
|
|
|
|
|
|
|
|
Significant
Non-Cash Translation
|
|
|
|
|
|
|
|
|
Stock
issued for service
|
|
|
20,000
|
|
|
|
-
|
|
Depreciation/Amortization
Expense
|
|
|
7,807
|
|
|
|
4,299
|
|
Changes
in Assets and Liabilities
|
|
|
|
|
|
|
|
|
(Increase)/Decrease
in Inventory
|
|
|
14,014
|
|
|
|
5,050
|
|
(Increase)/Decrease
in Accounts Receiveable
|
|
|
274
|
|
|
|
(20,983
|
)
|
(Increase)/Decrease
in Other Assets
|
|
|
(16,095
|
)
|
|
|
-
|
|
(Increase)/Decrease
in Prepaid Expense
|
|
|
(1,635
|
)
|
|
|
-
|
|
Increase/(Decrease)
in Accured Expense
|
|
|
43,240
|
|
|
|
-
|
|
Increase/(Decrease)
in Payables
|
|
|
(7,797
|
)
|
|
|
(15,039
|
)
|
Net
Cash Used by Operating Activities
|
|
|
(183,290
|
)
|
|
|
(53,736
|
)
|
|
|
|
|
|
|
|
|
|
Investment
Activities
|
|
|
|
|
|
|
|
|
Purchase
of Network Infastructure
|
|
|
-
|
|
|
|
(2,091
|
)
|
Equipment
Purchase
|
|
|
(26,613
|
)
|
|
|
5,436
|
|
Net
Case Provided (Used) by Investing Activities
|
|
|
(26,613
|
)
|
|
|
3,345
|
|
|
|
|
|
|
|
|
|
|
Financing
Activities
|
|
|
|
|
|
|
|
|
Proceeds
from Shareholder Loans
|
|
|
-
|
|
|
|
33,410
|
|
Proceeds/(Payments)
- Equipment Financing
|
|
|
(1,544
|
)
|
|
|
(1,561
|
)
|
Proceeds
from sale of Common Stock
|
|
|
88,750
|
|
|
|
10,000
|
|
Cash
Provided by Financing Activities
|
|
|
87,206
|
|
|
|
41,843
|
|
|
|
|
|
|
|
|
|
|
Net
Decrease in Cash
|
|
|
(122,697
|
)
|
|
|
(14,542
|
)
|
|
|
|
|
|
|
|
|
|
Cash,
Begining of Period
|
|
|
136,815
|
|
|
|
43,538
|
|
|
|
|
|
|
|
|
|
|
Cash,
End of Period
|
|
$
|
14,118
|
|
|
$
|
28,996
|
|
THE
TRADESHOW MARKETING COMPANY INC
NOTES
TO
CONSOLIDATED FINANCIAL STATEMENTS
(August
31, 2007 and May 31, 2006)
NOTE
1. GENERAL
ORGANIZATION AND BUSINESS
The
Tradeshow Marketing Company, Inc. (the Company) was organized in the state
of
Nevada on December 3, 2003. The Company was formed to market
specialty products at tradeshows, infomercials, specialty product shops and
kiosks in malls. The Company through August 31, 2006 has only been
selling at tradeshows and in malls.
On
August 31, 2005, the Company purchased the inventory and executed a sublease
agreement with two small retail stores in the Arrowhead and Paradise Valley
Malls in Phoenix, Arizona.
On
March 15, 2007 the Company organized the Sandstrom OnTV Company (Sandstrom)
as a
wholly-own subsidiary. Sandstrom was organized to sell unit
franchises to operate retail stores under the tradename “Sandstrom
OnTV.” These statements have been consolidated to reflect the
operations of the Company and its subsidiary.
These
statements have been adjusted to reflect the restatement of the Company’s May
31, 2006 and 2005 audited financial statements.
NOTE 2. SUMMARY
OF SIGNIFICANT ACCOUNTING PRACTICES
The
relevant accounting policies and procedures are listed below.
Adjustments
within Financial Statements
These
statements have been adjusted to reflect the restatement of the Company’s May
31, 2006 financial statements please refer to the restated financials for
details.
The
Balance Sheet and Statement of Stockholders’ Equity has been adjusted to reflect
the increase in Paid in Capital of $14,141 to eliminate the $14,141 accumulated
foreign currency translation.
Accounting
Basis and Consolidation
The
accompanying unaudited consolidated financial statements of The Tradeshow
Marketing Company Inc. have been prepared in accordance with generally accepted
accounting principles (“GAAP”), pursuant to the rules and regulations of the
Securities and Exchange Commission, and are unaudited. Accordingly, they
do not include all the information and footnotes required by GAAP for complete
financial statements.
In
the opinion of management, all adjustments (which include only normal recurring
adjustments) necessary for a fair presentation of the results for the interim
periods presented have been made. The results for the three month period
ended August 31, 2007, may not be indicative of the results for the entire
year. These financial statements should be read in conjunction with the
Company’s Annual Report on Form 10-KSB for the fiscal year ended May 31,
2007.
Cash
and Cash
Equivalents
Cash
and cash equivalents consist of cash and deposits in transit.
Dividends
The
Company has not yet adopted any policy regarding payment of dividends. No
dividends have been paid during the periods shown.
Use
of
Estimates
The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date
of
the financial statements and the reported amounts of revenue and expenses during
the reporting period. Actual results could differ from those
estimates.
Translation
of Currency
The
company’s headquarters were in Canada through May 31, 2006 and maintained its
financial records in $CDN. For the sake of reporting the Balance
Sheet, amounts were converted to United States dollars using the exchange rate
at the end of each period. Income statement amounts were converted
using an average rate for the period resulting in a translation gain or loss
for
each period shown.
On
June 1, 2006 the Company relocated its headquarters to Phoenix, Arizona and
established its accounts in U.S. Banks and adopted the U.S. Dollar as its
functional currency. The company has eliminated its accumulated
adjustment for foreign currency translation to contributed capital.
Inventory
The
company inventories finished products it has purchased for resale.
Revenue
Recognition and
Accounts Receivable
All
the sales for the Company are on a point of sale/cash and carry
basis. The Company does not carry receivables for any
sales. All sales are final. Revenue is recognized when a
sale is made. No warranties are expressed or offered on any goods
except that of the manufacturer, which they support directly.
Income
Taxes
The
provision for income taxes is the total of the current taxes payable and the
net
of the change in the deferred income taxes. Provision is made for the deferred
income taxes where differences exist between the period in which transactions
affect current taxable income and the period in which they enter into the
determination of net income in the financial statements.
Equipment
Equipment
is stated at cost. Depreciation is computed using the straight-line
method over the assets useful lives, which are 5 year to 7
years. Maintenance and repairs are charged to expense as
incurred.
|
|
31-Aug-07
|
|
|
31-May-07
|
|
Equipment
|
|
$
|
65,959
|
|
|
$
|
39,346
|
|
Accumulated
Depreciation
|
|
|
(10,807
|
)
|
|
|
(7,469
|
)
|
Equipment
– Net
|
|
$
|
55,152
|
|
|
$
|
31,877
|
|
|
|
|
|
|
|
|
|
|
Vehicle
|
|
$
|
23,906
|
|
|
$
|
23,906
|
|
Accumulated
Depreciation
|
|
|
(16,916
|
)
|
|
|
(15,480
|
)
|
Vehicle
- Net
|
|
$
|
6,990
|
|
|
$
|
8,426
|
|
|
|
|
|
|
|
|
|
|
Network
Infrastructure
|
|
$
|
54,100
|
|
|
$
|
54,100
|
|
Accumulated
Depreciation
|
|
|
(23,429
|
)
|
|
|
(20,396
|
)
|
Network
Infrastructure – Net
|
|
$
|
30,671
|
|
|
$
|
33,704
|
|
Earnings
per Share (EPS)
The
basic earnings (loss) per share are calculated by dividing the Company’s net
income available to common shareholders by the weighted average number of common
shares during the year. The diluted earnings (loss) per share are calculated
by
dividing the Company’s net income (loss) available to common shareholders by the
diluted weighted average number of shares outstanding during the year. The
diluted weighted average number of shares outstanding is the basic weighted
number of shares adjusted as of the first of the year for any potentially
dilutive debt or equity.
The
Company has not issued any options or warrants since inception, or other
dilutive securities.
The
numerators and denominators used in the computations of basic and diluted EPS
are presented in the following table:
|
|
August
31,
|
|
|
|
2007
|
|
|
2006
|
|
|
|
|
|
|
|
|
Numerators
for Basic
and Diluted EPS
|
|
|
|
|
|
|
Net
income/(loss) to common shareholders
|
|
$
|
(243,098
|
)
|
|
$
|
(33,063
|
)
|
|
|
|
|
|
|
|
|
|
Denominators
for Basic
and Diluted EPS
|
|
|
|
|
|
|
|
|
Weighted
average of shares outstanding
|
|
|
20,394,547
|
|
|
|
17,882,761
|
|
|
|
|
|
|
|
|
|
|
Basic
and Diluted
Earnings/(Loss) Per Share
|
|
$
|
(0.01
|
)
|
|
$
|
(0.00
|
)
|
NOTE
3. SEGMENT
INFORMATION
The
Company operates in two reportable business segments: Retail and
Franchise Sales. The Retail segment is principally engaged in the
operation of two retail outlets specializing in “As Seen on TV”
products. On March 15, 2007 the Company organized the Sandstrom OnTV
Company (Sandstrom) as a wholly-own subsidiary. Sandstrom was
organized to sell unit franchises that operate retail stores under the tradename
“Sandstrom OnTV.” The following table presents segment activity for
the quarter ended August 31, 2007:
|
|
As
Seen
|
|
|
|
|
|
|
|
|
|
|
|
|
On
TV
|
|
|
Sandstorm
|
|
|
Tradeshow
|
|
|
Consolidated
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
89,833
|
|
|
$
|
-
|
|
|
$
|
62
|
|
|
$
|
89,895
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of Sales
|
|
|
50,371
|
|
|
|
-
|
|
|
|
-
|
|
|
|
50,371
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross
Profit
|
|
|
39,462
|
|
|
|
-
|
|
|
|
62
|
|
|
|
39,524
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
General
and Administrative
|
|
|
83,277
|
|
|
|
120,853
|
|
|
|
6,179
|
|
|
|
210,309
|
|
Marketing
and Advertising
|
|
|
77
|
|
|
|
32,532
|
|
|
|
-
|
|
|
|
32,609
|
|
Professional
Fees
|
|
|
-
|
|
|
|
15,991
|
|
|
|
23,713
|
|
|
|
39,704
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
Expenses
|
|
|
83,524
|
|
|
|
169,376
|
|
|
|
29,892
|
|
|
|
282,622
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Loss
|
|
$
|
(43,892
|
)
|
|
$
|
(169,376
|
)
|
|
$
|
(29,830
|
)
|
|
$
|
(243,098
|
|
NOTE
4. STOCKHOLDERS’
EQUITY
Transactions
for the Year Ended May 31, 2007
On
June 1, 2006 the Company recorded $14,141 contributed capital to eliminate
the
accumulated foreign currency translation balance.
On
August 30, 2006 the Company issued 20,000 common shares in a private placement
for $10,000.
On
October 15, 2006 the Company issued 25,750 common shares for services at
$12,875.
On
December 30, 2006 the Company issued 200,000 common shares at $0.25 per share
for services valued at $50,000.
On
January 15, 2007 the Company issued 714,000 common shares at $0.25 per share
for
$178,500 cash and 320,000 common shares at $0.25 for the conversion of $80,000
shareholders loan.
On
March 1, 2007 the Company issued 140,000 common shares at $0.25 per share for
services valued at $35,000.
On
May 11, 2007 the Company issued 47,000 common shares related to the July 20,
2005 purchase of the assets of Sandstrom stores in Phoenix wherein the Company
issued 15,000 shares at a stated value of $1.00 per share. The
additional 47,000 shares issued adjusts the value of the total shares issued
to
the fair value of $0.24 per share.
On
May 15, 2007 the Company issued 1,006,000 common shares at $0.25 per share
in a
private placement for $251,500 cash.
Transactions
for the Three Months Ended August 31, 2007
During
the three months ended August 31, 2007 the Company issued 80,000 common shares
for services valued at $20,000 and 355,000 common shares in a private placement
for $88,750 cash.
NOTE
4. OPERATING
LEASES AND OTHER COMMITMENTS:
The
Company has two operating leases for retail outlets located in the Arrowhead
and
Paradise Valley Malls in Phoenix, Arizona with aggregate monthly payment of
$9,830 or $117,969 per year. These leases expire in December 2008 and
December 2011 respectively. The Company also has a lease for office
space in the Scottsdale Airpark. The monthly payment is $5,432 or
$65,184 per year. The lease expires in February 2010 with an option
for a 2 year renewal. The numbers shown below assume that the company
will be able to renew its leases and continue to operate these
facilities at the current rate:
|
|
Year
1
|
|
|
Year
2
|
|
|
Year
3
|
|
|
Year
4
|
|
|
Year
5
|
|
Retail
Outlets
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
Office
Space
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
NOTE
5.
GOING CONCERN
The
accompanying financial statements have been prepared assuming that the company
will continue as a going concern. The Company has accumulated a total
loss of [Missing Graphic Reference] since inception. This raises
substantial doubt about the Company’s ability to continue as a going
concern. The financial statements do not include any adjustments that
might result from this uncertainty.
Management
continues to seek funding from its shareholders and other qualified investors
to
pursue its business plan of developing specialty retail products, purchasing
retail stores in malls and developing product infomercials.
ITEM
2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF
OPERATION
Nature
of
Business
The
Tradeshow Marketing Company was incorporated on December 03, 2003. Over the
past
twenty years, Tradeshow’s management team and demonstration professionals have
worked in the direct sales industry marketing a variety of products directly
to
consumers at trade shows, malls (kiosks), fairs and exhibitions throughout
Canada and the United States. The Company’s product categories include specialty
household, beauty and fitness, home and garden and electronics products. The
products we retail are considered small ticket items, are innovative and are
highly desired by the target audience. Price points for our products typically
start in the $50 range and our target demographic is in the $50,000 - $100,000
annual income range.
Products
from various suppliers that we have sold in the past included:
a)
Ontel Products: “As Seen On TV” products that include the Swivel Sweeper, Glass
Wizard and AB Master;
b)
American Direct (TriStar): product supplied includes the Lateral Thigh Trainer
and Jack Lalanne’s Power Juicer;
c)
Cava Industries: supplies the Cold Heat Soldering Tool and Smart Spin
containers;
d)
ITW Space Bags: supplies Space Bags for storage;
e)
Orange Glow International: suppliers of cleaning products OxiClean, Orange
Glo, and Kaboom, among others;
f)
Overbreak: supplies toys that include Hover Disc, Hover Copter and Rainbow
Art.
Sales
volumes for products fluctuate increasing significantly during the holiday
season. Typically, the Company experiences the highest sales volume for products
that are demonstrated via infomercials, during those periods when the
infomercials are advertised on television. No one particular product represents
a material portion of our revenues for the entire fiscal year. Rather, annual
gross sales are derived from numerous products, with eight to ten feature
products, on average, being the biggest sellers.
The
Company operates in two reportable business segments: Retail and
Franchise Sales. The Retail segment is principally engaged in the
operation of two retail outlets specializing in “As Seen on TV”
products.
On
March 15, 2007 the Company organized the Sandstrom OnTV Company (Sandstrom)
as a
wholly-own subsidiary. Sandstrom was organized to sell unit
franchises that operate retail stores under the tradename “Sandstrom
OnTV.
For
the period ended August 31, 2007 our sales revenue has come primarily from
our
retail stores .
Measures
Tradeshow has taken to build infrastructure
To
date, Tradeshow has sold product at a number of venues that includes trade
shows, malls (kiosks) fairs, exhibitions in the following cities: Canada:
Vancouver, Abbotsford, Victoria, Nanaimo (includes mall kiosks), Calgary,
Edmonton, Regina, Saskatoon, Winnipeg, Toronto (every second year); United
States: Puyallup, WA, Tacoma, WA, Pomona, CA, Phoenix, AZ.
On
August 31, 2005, Tradeshow acquired the assets and sub-leases of two retail
stores in the Arrowhead and Paradise Valley Malls in Phoenix, Arizona. Following
the acquisition, the Company changed the name of the two stores to “Sandstrom
OnTV”. The Company’s Sandstrom OnTV stores feature a unique and diverse mix of
innovative consumer products, which includes the same merchandise that the
Company demonstrates and sells at tradeshow venues.
On
December 23, 2005 the company announced the launch of its first eCommerce
website for ON TV products. The site, located at www.ontvco.com, offers direct
access to classic and the most popular ON TV Items. The site is managed by
the
company’s Chief Technical Officer and orders are fulfilled through the Paradise
Valley retail store in Phoenix Arizona.
In
December 2006, the Company hired Timothy J.McCarthy as Vice President of
Franchise Development.
Acquisition
of productive assets
The
acquisition of the two retail stores was an acquisition of productive assets,
as
the Company purchased the assets of, and assumed the sub-leases for, both
retail businesses. The Company also received the rights to use the “As Seen On
TV” trade name for the stores, but has decided to use the name Sandstrom OnTV”
instead. The Company acquired $35,000 dollars of stock and equipment in the
acquisition. The assets acquired included an inventory of “as seen on TV”
like products valued at the time of the transaction at $25,000 (based on the
products wholesale prices; the retail value is approximately double that
figure), and store fixtures, such as shelving, displays casing video
surveillance equipment, computers, a cash register and a credit card machine,
the value of which was deemed to be $10,000.
Currently,
each store is fully operational and is open for business during regular mall
hours. Both stores are staffed. There are four full-time employees (as at
February 28, 2007). The approximate square footage of each store is 530 sq
feet.
The
Company has two operating leases for retail outlets located in the Arrowhead
and
Paradise Valley Malls in Phoenix, Arizona with aggregate monthly payment of
$9,830 or $117,969 per year. These leases expire in December 2008 and
December 2011 respectively. The Company also has a lease for office
space in the Scottsdale Airpark. The monthly payment is $5,432 or
$65,184 per year. The lease expires in February 2010 with an option
for a 2 year renewal. The numbers shown below assume that the company
will be able to renew its leases e and continue to operate these facilities
at
the current rate:
|
|
Year
1
|
|
|
Year
2
|
|
|
Year
3
|
|
|
Year
4
|
|
|
Year
5
|
|
Retail
Outlets
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
|
$
|
117,969
|
|
Office
Space
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
|
$
|
65,184
|
|
Result
of
Operations
First Quarter
of 2008 Compared to First Quarter of 2007
The
following overview provides a summary of key information concerning our
financial results for :
First
quarter of our fiscal year ending May 31st, 2008:
The
Company operates in two reportable business segments: Retail and
Franchise Sales. The Retail segment is principally engaged in the
operation of two retail outlets specializing in “As Seen on TV”
products. On March 15, 2007 the Company organized the Sandstrom OnTV
Company (Sandstrom) as a wholly-own subsidiary. Sandstrom was
organized to sell unit franchises that operate retail stores under the tradename
“Sandstrom OnTV.” The following table presents segment activity for
the quarter ended August 31, 2007:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
On
TV
|
|
|
Sandstrom
|
|
|
Tradeshow
|
|
|
Consolidation
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
89,833
|
|
|
$
|
-
|
|
|
$
|
62
|
|
|
$
|
89,895
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of Sales
|
|
|
50,371
|
|
|
|
-
|
|
|
|
-
|
|
|
|
50,371
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross
Profit
|
|
|
39,462
|
|
|
|
-
|
|
|
|
62
|
|
|
|
39,524
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
General
and Administrative
|
|
|
83,277
|
|
|
|
120,853
|
|
|
|
6,179
|
|
|
|
210,309
|
|
Marketing
Advertising
|
|
|
77
|
|
|
|
32,532
|
|
|
|
-
|
|
|
|
32,609
|
|
Professional
Fees
|
|
|
-
|
|
|
|
15,991
|
|
|
|
23,713
|
|
|
|
39,704
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
Expenses
|
|
|
83,354
|
|
|
|
169,376
|
|
|
|
29,892
|
|
|
|
282,621
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Profit / (Loss)
|
|
$
|
(43,892
|
)
|
|
$
|
(169,376
|
)
|
|
$
|
(29,830
|
)
|
|
$
|
(243,098
|
)
|
|
|
Three
Months Ended
|
|
|
|
|
|
|
August
31,
|
|
|
August
31,
|
|
|
Increase
|
|
|
|
2007
|
|
|
2006
|
|
|
(Decrease)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
$
|
|
|
|
$
|
|
|
|
|
|
Revenue
|
|
|
89,895
|
|
|
|
132,540
|
|
|
|
(42,645
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of Sales
|
|
|
50,371
|
|
|
|
78,689
|
|
|
|
(28,318
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross
Profit
|
|
|
39,524
|
|
|
|
53,851
|
|
|
|
(14,327
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
General
and Administrative
|
|
|
249,110
|
|
|
|
83,592
|
|
|
|
165,518
|
|
Professional
Fees
|
|
|
33,512
|
|
|
|
3,322
|
|
|
|
30,190
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
Expenses
|
|
|
282,622
|
|
|
|
86,914
|
|
|
|
195,708
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Profit / (Loss)
|
|
$
|
(243,098
|
)
|
|
$
|
(33,063
|
)
|
|
$
|
(210,035
|
)
|
Revenue
For
the three months ended August 31, 2007 revenues decreased by $42,645
compared to the three months ended August 31, 2006. The decrease was due to
the
fact that there were no sales in the Canadian market during this quarter. During
this period, management decided to focus its entire effort in the
USA.
There
were no internet sales during this period as the company decided to focus its
resources and energy on developing the franchise model.
Cost
of
Sales & Gross Profit
For
the
three months ended August 31, 2007 cost of sales decreased by $23,318 compared
to the three months ended August 31, 2006.The decrease reflects the lack of
internet activity and also the lack of activityin the Canadian market and
consequent reduction in purchases for resale.
For
the
three months ended August 31, 2007 gross profit decreased by $14,327 compared
to
the three months ended August 31, 2006
.
Expenses
There
was an increase of $ 165,518 in
general and administrative expenses for the three months ended August 31,
2007 compared to the three months ended August 31, 2006. The increase was
due to the concerted effort being made to develop the Sandstrom On TV franchise
component of the business. Additional staff was hired for the franchise division
, and the company maintains a separate office location for the
franchise. Sandstrom On TV marketing fees, included in general expense
were $32,531. There was an increase of $30,190 for
professional fees connected with legal accounting and franchise
development fees.
Net
Loss
Our
net loss for the three months ended
August 31, 2007 was $243,098 compared to a loss of 33,063 for the three months
ended August 31, 2006 . The loss is reflective of the increase in professional
and consulting fees as well employee wages and benefits , which were
deemed necessary by management in order to develop and promote our franchise
sales
effort.
Dividends
There
are
no restrictions in the Company’s articles of incorporation or bylaws that
prevent us from declaring dividends. The Nevada Revised Statutes, however,
do
prohibit the Company from declaring dividends where, after giving effect to
the
distribution of the dividend:
|
1.
|
The
Company would not be able to pay its debts as they become due in
the usual
course of business; or
|
|
|
|
|
2.
|
The
Company total assets would be less than the sum of its total liabilities
plus the amount that would be needed to satisfy the rights of shareholders
who have preferential rights superior to those receiving the
distribution.
|
The
Company has not declared any dividends and does not plan to declare any
dividends in the foreseeable future.
Need
for Additional
Capital
We
cannot
guarantee that we will be successful in our business operations. The Company’s
business is subject to risks inherent in the establishment of a new business
enterprise. See Risk Factors below.
The
Company has no assurance that future financing will be available to us on
acceptable terms. If financing is not available on satisfactory terms, the
Company may not be unable to continue, develop or expand operations. Equity
financing could result in additional dilution to existing
shareholders.
Liquidity
and Financial Condition
The
Company had cash on hand of $14,118 as of August 31, 2007. The Company has
not attained profitable operations and is dependent upon obtaining additional
financing. For these reasons our auditors have stated in their report that
they
have substantial doubt that we will be able to continue as a going concern.
The
financial statements accompanying this quarterly report contemplate the
Company’s continuation as a going concern. However, the Company has sustained
substantial losses and is still in the development stage. Additional funding
will be necessary to continue development and marketing of our products. The
Company intends to arrange for the sale of additional shares of our common
stock
to obtain additional operating capital for at least the next twelve
months.
Off-
Balance Sheet Arrangements
The
Company has no significant off-balance sheet arrangements that have or are
reasonably likely to have a current or future effect on the Company’s financial
condition, changes in financial condition, revenues or expenses, results of
operations, liquidity, capital expenditures or capital resources that are
material to stockholders.
CRITICAL
ACCOUNTING POLICIES AND
ESTIMATES
Our
financial statements are based on accounting principles generally accepted
in
the United States of America, many of which require management to make
significant estimates and assumptions. We believe that the following are some
of
the more critical judgment areas in the application of our accounting policies
that currently affect our financial condition and results of
operation.
Revenue
recognition
.
We
recognize revenue
at the point of sale at our retail stores, at our tradeshows and over the
Internet. We do not carry any accounts receivable and all sales are final.
No
warranties are expressed or offered on any goods except that of the
manufacturer, which they support directly.
Merchandise
inventories
.
We
record inventory
at lower of cost (first-in, first-out method) or market value. We reduce the
carrying value of our inventory for estimated obsolescence or unmarketable
inventory by an amount equal to the excess of the cost of inventory over the
estimated market value based upon assumptions about future demand and market
conditions. If actual market conditions are less favorable than those projected
by management, additional reserves may be required.
Income
taxes
.
The
provision for income taxes is the total of the current taxes payable and the
net
of the change in the deferred income taxes. Provision is made for the deferred
income taxes where differences exist between the period in which transactions
affect current taxable income and the period in which they enter into the
determination of net income in the financial statements.
Stock
Based
Compensation:
The Company accounts for its stock based compensation
based upon provisions in SFAS No. 123,
Accounting for Stock-Based
Compensation
. In this statement stock based compensation is divided into
two general categories, based upon who the stock receiver is, namely:
employees/directors and non-employees/directors. The employees/directors
category is further divided based upon the particular stock issuance plan,
namely compensatory and non-compensatory. The employee/directors
non-compensatory securities are recorded at the sales price when the stock
is
sold. The compensatory stock is calculated and recorded at the securities’ fair
value at the time the stock is given. SFAS 123 also provides that stock
compensation paid to non-employees be recorded with a value which is based
upon
the fair value of the services rendered or the value of the stock given,
whichever is more reliable. The Company has selected to utilize the fair value
of the stock issued as the measure of the value of services
obtained.
Risk
Factors
An
investment in our common stock involves a high degree of risk. You should
carefully consider the risks described below and the other information in this
Quarterly Report before investing in our common stock. If any of the following
risks occur, our business, operating results and financial condition could
be
seriously harmed. The trading price of our common stock could decline due to
any
of these risks, and you may lose all or part of your investment.
Our
accountants believe there is
substantial doubt about our ability to continue as a going concern.
The
Company has an accumulated deficit
of approximately $1,400,00 at August 31, 2007. Our net loss for the
three months ended August 31, 2007 was $243,098 compared to a loss of $33,063
for the three months ended August 31, 2006 . The loss is reflective of the
increase in professional and consulting fees as well employee wages and benefits
, which were deemed necessary by management in order to develop and promote
our
franchise sales
effort.
The
Company will require additional financing if the costs of our operations are
greater than anticipated. We will also require additional financing to sustain
our business operations if we are not successful in earning revenues. We
currently do not have any arrangements for financing and we may not be able
to
obtain financing when required. The Company’s future is dependent upon our
ability to obtain financing and upon future profitable operations from the
development of our business. Obtaining additional financing would be subject
to
a number of factors. These factors may make the timing, amount, terms or
conditions of additional financing unavailable to the Company.
Since
this is a new business, we face
a high risk of business failure due to our inability to predict the success
of
our business
The
Company faces a high risk of
business failure because of the unique difficulties and uncertainties inherent
in new ventures.
Potential
investors should be aware of the difficulties normally encountered by commencing
a new business venture and the high rate of failure of such enterprises. The
likelihood of success must be considered in light of the problems, expenses,
difficulties, complications and delays encountered in connection with the
business the Company plans to undertake.
Our
stock is a “penny stock”, with
the result that trading of our common stock in any secondary market may be
impeded.
The
SEC
has adopted rules that regulate broker-dealer practices in connection with
transactions in penny stocks. Penny stocks are generally equity securities
with
a price of less than $5.00, other than securities registered on certain national
securities exchanges or quoted on the Nasdaq system, provided that current
price
and volume information with respect to transactions in such securities is
provided by the exchange or system. The penny stock rules require a
broker-dealer, prior to a transaction in a penny stock, to deliver a
standardized risk disclosure document prepared by the Commission, that: (a)
contains a description of the nature and level of risk in the market for penny
stocks in both public offerings and secondary trading; (b) contains a
description of the broker's or dealer's duties to the customer and of the rights
and remedies available to the customer with respect to a violation to such
duties or other requirements of Securities' laws; (c) contains a brief, clear,
narrative description of a dealer market, including bid and ask prices for
penny
stocks and the significance of the spread between the bid and ask price; (d)
contains a toll-free telephone number for inquiries on disciplinary actions;
(e)
defines significant terms in the disclosure document or in the conduct of
trading in penny stocks; and (f) contains such other information and is in
such
form, including language, type, size and format, as the Commission shall require
by rule or regulation. The broker-dealer also must provide, prior to effecting
any transaction in a penny stock, the customer with: (a) bid and offer
quotations for the penny stock; (b) the compensation of the broker-dealer and
its salesperson in the transaction; (c) the number of shares to which such
bid
and ask prices apply, or other comparable information relating to the depth
and
liquidity of the market for such stock; and (d) a monthly account statements
showing the market value of each penny stock held in the customer's account.
In
addition, the penny stock rules require that prior to a transaction in a penny
stock not otherwise exempt from those rules; the broker-dealer must make a
special written determination that the penny stock is a suitable investment
for
the purchaser and receive the purchaser's written acknowledgment of the receipt
of a risk disclosure statement, a written agreement to transactions involving
penny stocks, and a signed and dated copy of a written suitability statement.
These disclosure requirements may have the effect of reducing the trading
activity in the secondary market for our stock as it is subject to these penny
stock rules. Therefore, stockholders may have difficulty selling those
securities.
FORWARD
LOOKING
STATEMENTS
The
statements contained in this
Quarterly Report on Form 10-QSB that are not historical fact are forward-looking
statements (as such term is defined in the Private Securities Litigation Reform
Act of 1995), within the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. The forward-looking statements contained herein are based on
current expectations that involve a number of risks and uncertainties.
These statements can be identified by the use of forward-looking terminology
such as “believes,” “expects,” “may,” “will,” “should,” or “anticipates,” or the
negative thereof or other variations thereon or comparable terminology, or
by
discussions of strategy that involve risks and uncertainties. The Company
wishes to caution the reader that these forward-looking statements that are
not
historical facts are only predictions. No assurances can be given that the
future results indicated, whether expressed or implied, will be achieved.
While sometimes presented with numerical specificity, these projections and
other forward-looking statements are based upon a variety of assumptions
relating to the business of the Company, which, although considered reasonable
by the Company, may not be realized. Because of the number and range of
assumptions underlying the Company’s projections and forward-looking statements,
many of which are subject to significant uncertainties and contingencies that
are beyond the reasonable control of the Company, some of
the assumptions inevitably
will not
materialize, and unanticipated events and circumstances may occur subsequent
to
the date of this report. These forward-looking statements are based on
current expectations and the Company assumes no obligation to update this
information. Therefore, the actual experience of the Company and the
results achieved during the period covered by any particular projections or
forward-looking statements may differ substantially from those projected.
Consequently, the inclusion of projections and other forward-looking statements
should not be regarded as a representation by the Company or any other person
that these estimates and projections will be realized, and actual results may
vary materially. There can be no assurance that any of these expectations
will be realized or that any of the forward-looking statements contained herein
will prove to be accurate.
Seasonality
The
Companies sales are quite seasonal, increasing with the shopping trends
associated with the retail industry of sales peaking during the holiday season.
In the prior year, a substantial portion of our total revenues and
all or most of our earnings came in the third quarter ending February 28. The
results of operations for this quarterly period are not necessarily indicative
of the results for the full fiscal year.