Yext Delivers Summer ‘23 Release with New DXP Innovations to Help Businesses Accelerate Success Building Digital Customer Experiences
31 7월 2023 - 9:00PM
Business Wire
Yext simplifies how organizations generate
experiences for any customer on any digital channel at scale
Highly anticipated Yext Chat now
available—enabling any business to leverage AI and create tailored
customer experiences using conversational, natural language
Yext, Inc. (NYSE: YEXT), a leading digital experience platform,
today announced the general availability of Summer ‘23 Release.
With the new capabilities, businesses can use AI to accelerate
their success building consumer-grade digital experiences.
Generative AI is a generational shift in technology platforms so
significant that companies of all sizes and industries are piloting
how best to use it. Yet, many businesses lack the specialized,
technical expertise to realize its transformational power.
Yext's latest seasonal release features DXP enhancements that
simplify how companies generate experiences for any customer across
both owned and third-party channels at scale. Summer ‘23 DXP
highlights include:
- Yext Chat—Removes the technical and expertise barriers for
companies to create experiences using conversational, natural
language. Unlike existing chatbots, it is designed so any
authorized user can design experiences or even create business
processes by interacting with the chatbot as though they were
giving informal guidance to a colleague. For example, a retail
general manager using Chat could ask it to respond to customers
with an apologetic and sympathetic tone if orders are delayed by
inclement weather. They could also ask Chat to pull information
from other data sources so it could determine what items would be
delayed the longest and then prioritize responding to those
customers offering a discount for the inconvenience.
- Yext Content—Formerly known as Yext Knowledge Graph, Content
includes enhancements to expand how companies can use AI to
generate any experience across both owned and third-party channels
all from a single content management system (CMS). The company
believes Content is the first headless CMS built on a foundation of
AI and knowledge graph technology.
- Yext Reviews—Consumers make major buying decisions based on
reviews — and search engines use them as a critical input to rank
results. AI Generated Review Response is a new capability within
the product that enables businesses to use AI to scale small teams
and respond to reviews. Now, using their own unique data, companies
can automatically generate individualized responses that are
on-brand and contextually appropriate according to analyzing tone
and sentiment of posts across any channel.
Yext incorporates the latest AI capabilities throughout the
entire DXP, which is open and model agnostic. Summer ‘23 furthers
how businesses of all technical experience levels can leverage AI
to generate customer experiences at scale. Whether that means
helping a company develop its own model, or leverage one of the
industry’s best LLMs, Yext offers the trusted path to use the best
technology for their needs.
"Companies are struggling to meet new market demands and
expectations," said Marc Ferrentino, president and chief operating
officer, Yext. "The greatest advantage for any business is to
deliver indispensable experiences to prospects, customers, and
employees. With Yext, any organization can leverage leading AI
technologies to deliver groundbreaking experiences all from a
single digital experience platform."
About Yext
Yext (NYSE: YEXT) helps organizations build digital experiences
across any channel on our open and composable platform. The Yext
Digital Experience Platform collects and organizes content to
deliver AI-led experiences for any organization’s customers,
employees, or partners. For more than 15 years, thousands of
companies worldwide have trusted Yext to create seamless customer
experiences at scale across search engines, websites, mobile apps,
and hundreds of other digital touchpoints. Learn more at
yext.com.
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