Alicia Keys Kicks Off Western Union’s “World of Betters”
02 11월 2011 - 1:00AM
Business Wire
Western Union® launches World of Betters
in collaboration with international recording artists
Alicia Keys, K’Naan and Sunidhi Chauhan as part of the
company’s latest global platform, “Moving Money for
Better.” The multi-faceted platform is designed to help raise
awareness on the many ways we can impact an individual’s
life. Fourteen-time Grammy Award® winning artist, Alicia Keys
will host the initial launch of the World of Betters initiative at
her alma mater, the Professional Performing Arts School (PPAS) in
New York. There, she will officially kick off an online
contest to motivate attendees to get involved and participate in
‘bettering’ our world.
To participate in the Western Union® World of Betters online
interactive experience, eligible participants should
visit www.worldofbetters.com where they can share how
they would use $1,000 to make the world a better place. Public
voting will determine the top 500 entries from which a judging
panel will select 100 ideas and the winners will receive the
equivalent of US $1,000 to bring their idea to life. The Western
Union World of Betters contest begins November 1, 2011 and ends
December 15, 2011.
Throughout the contest, other renowned artists will join
Alicia’s efforts by broadening the campaign’s reach. K’Naan and
Sunidhi Chauhan will host events in Mumbai, India and Johannesburg,
South Africa, with other celebrities and dates to be announced
globally and livestreamed on www.worldofbetters.com. The
celebrity team will also activate social media throughout the
campaign.
“As a proud graduate of the Professional Performing Arts School,
I thought about the students there who are in desperate need
of new musical equipment to help them learn their craft,” said
Alicia Keys. “Because right now, my alma mater is underfunded and
oversubscribed—and I hope to make this better for them, so they can
follow their dreams. As the Co-founder of Keep a Child Alive, I
constantly see that there are so many ways the world can be made a
better place. That’s why I’m so excited to work on the ‘World of
Betters’ initiative and I know for a fact, that there are so many
people out there with amazing ideas that can show how even a small
change, can make a big impact.”
Hikmet Ersek, President and CEO, Western Union, added, “Western
Union teamed up with these world-class music icons because their
focus on giving back to the global community matches the essence of
our business - to help others have a better day and a better life.
Western Union World of Betters honors the positive impact we make
in the lives of our consumers and recognizes how to keep ‘Moving
Money for Better’ around the world.”
Western Union World of Betters is one program of many that align
under “Moving Money for Better” branding concepts, focused on
Western Union® products and services as solutions to create
‘moments of better.’ While sustaining the company’s 160-year
history of innovation and helping people improve lives, the new
branding elements depict visual timelines that invite consumers to
be a part of the worldwide campaign.
To participate in Western Union, “World of Betters” and tune in
live to the events, consumers can
visit www.worldofbetters.com.
How to Enter:
Eligible participants should visit www.worldofbetters.com
and upload their entry of no more than 100 words describing how
they would use US$1,000 to make the world a better place.
Participants are then encouraged to tell their family and friends
to view their story and vote on the website. Public voting will
determine 500 entries from which a judging panel will select 100
Western Union World of Betters ideas, and winners will receive the
equivalent of US$1,000 cash to bring their idea to life. Those
entering the contest should submit their entries
between 12:00:01 a.m. Greenwich Mean Time on November 01, 2011
and 11:59:59 p.m. GMT on December 15, 2011.
To learn more and submit an entry,
visit www.worldofbetters.com, click on the enter button
to complete the registration form and follow the instructions
on how to submit the entry. The site is available in English,
Spanish, French, and Portuguese, with some pages available in
Russian and Arabic. No purchase necessary to enter or win.
Entry is subject to the Official Rules available
at www.worldofbetters.com. Void where prohibited by
law.
For more information on Western Union services,
visit www.westernunion.com.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. The
Western Union, Vigo and Orlandi Valuta branded services are offered
through a combined network of approximately 485,000 Agent locations
in 200 countries and territories. In 2010, The Western Union
Company completed 214 million consumer-to-consumer transactions
worldwide, moving $76 billion of principal between consumers, and
405 million business payments. For more information, visit
www.westernunion.com.
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