Rubicon Announces the Launch of Trash or Treasure: Valentine’s Day
23 1월 2024 - 10:45PM
Business Wire
Building on five years of success for its annual Halloween
campaign, Rubicon expands waste reduction program to include
Valentine’s Day
Rubicon Technologies, Inc. (“Rubicon” or the “Company”) (NYSE:
RBT), a leading provider of technology solutions for waste,
recycling, and fleet operations, today announced the launch of the
first Valentine’s Day campaign of its annual Trash or TreasureTM
program (“Trash or Treasure”). Now in its fifth year, Trash or
Treasure helps reduce the waste that accumulates around seasonal
celebrations throughout the year.
An Expanded Mission for 2024
Over the last five years, through the support of schools,
community organizations, and independent businesses across the
United States, Trash or Treasure has helped to divert hundreds of
thousands of Halloween candy wrappers from landfills, enabling
thousands of pounds of plastic to be recycled as part of the
circular economy.
Trash or Treasure will now help campaign participants achieve
the same goal for Valentine’s Day by providing easy-to-assemble
mail-back recycling boxes which can be filled with discarded candy
wrappers and returned via carbon neutral shipping, provided by
longtime campaign partner, UPS.
In a 2023 consumer survey, 57% of respondents reported that they
will buy candy for their significant other for Valentine's Day.
This translates to approximately $2.2 billion dollars spent on
candy during the holiday.
“We are so excited to announce the launch of Trash or Treasure:
Valentine’s Day,” said Dan Sampson, Chief Marketing and
Communications Officer at Rubicon. “The expansion of our successful
Halloween campaign means that we can divert even more waste from
landfills and take another step forward in creating a greener and
cleaner world for all. Our sincere gratitude goes to our campaign
participants and partners for their continued support, as they have
made the program what it is today.”
New and Returning Partners
Trash or Treasure: Valentine’s Day will again be supported by
founding campaign partner, g2 revolution (“g2”). An innovative
recycling company that develops sustainable Second Life® solutions
to divert waste from landfills through reuse, recycling, or
recovery, g2 provides the material management processes that make
Trash or Treasure so successful each year.
“We are thrilled to partner with Rubicon on Trash or Treasure
again in 2024,” said Tonya Martin, Vice President of Business
Development at g2. “As a leader and innovator in circular
solutions, and Trash or Treasure’s longtime recycling partner, we
are always supportive of exciting programs that both protect our
planet and educate younger generations on the importance of keeping
waste out of landfills.”
This year’s program also sees the return of UPS as the
campaign’s official shipping partner. UPS has been integral to the
positive environmental impact of Trash or Treasure, and its carbon
neutral shipping solutions have been a critical component of the
success of the campaign.
Is It Trash or Is It Treasure?
Core to the success of Trash or Treasure is the campaign’s
education program, which was created in collaboration with The
National Wildlife Federation (NWF), Trash or Treasure’s official
education partner. Downloadable lesson plans, reading lists,
signage, and other collateral are available to help campaign
participants rethink what is considered trash and understand its
potential value as part of the circular economy.
These materials introduce circular economy concepts that can be
integrated into any curriculum, and provide fun, interactive,
critical thinking exercises with the goal of helping students
understand recycling and why it is important to the health of our
planet.
To order a free Trash or Treasure box for your school,
independent business, or community organization, visit our program
website and follow the prompts. Trash or Treasure boxes can also be
purchased for personal use on the RUBICONMarketplaceTM.
About Rubicon
Rubicon builds technology solutions for waste, recycling, and
fleet operations. Bringing together AI-enabled software products
and expert sustainability solutions, the Company helps waste
generators, private and municipal fleets, and material processors
better understand, manage, and reduce waste. As a mission-driven
company, Rubicon helps its customers improve operational
efficiency, unlock economic value, and deliver better environmental
outcomes. To learn more, visit rubicon.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240123204112/en/
Investor Contact Alexandra Clark Director of Finance
& Investor Relations alexandra.clark@rubicon.com Media
Contact Dan Sampson Chief Marketing & Communications
Officer dan.sampson@rubicon.com
Rubicon Technologies (NYSE:RBT)
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부터 11월(11) 2024 으로 12월(12) 2024
Rubicon Technologies (NYSE:RBT)
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부터 12월(12) 2023 으로 12월(12) 2024