NEW YORK, March 19 /PRNewswire-USNewswire/ -- New York University today named David J. Shea, Chairman and CEO of Bowne & Co., the winner of the 2010 Prism Award. The Prism Award is presented annually in recognition of distinguished leadership in the graphic communications media industry.

Sponsored by the NYU Master of Arts in Graphic Communications Management and Technology program, within the Division of Media Industry Studies and Design, at the NYU School of Continuing and Professional Studies, the 2010 Prism Award will be presented to Mr. Shea during the 24th Annual Prism Award Luncheon on Thursday, June 10th in New York City. This year's ceremony will be held at the historical Gotham Hall located at 36th Street and Broadway.

Previous NYU Prism Award recipients include: Vyomesh (VJ) Joshi, Executive Vice President, HP's Imaging and Printing Group; Cathleen Black, President of Hearst Magazines; Antonio M. Perez, President and CEO of Eastman Kodak Company; Anne M. Mulcahy, Chairman of Xerox Corporation; Janet L. Robinson, President of The New York Times and past CEOs of R.R. Donnelley & Sons Company, Sun Chemical Corporation and The Washington Post.

Laura C. Reid, Vice President of Production at Hearst Magazines, and Francis A. McMahon, Director of Marketing, Americas Graphic Arts Business, Imaging and Printing Group for HP are co-chairpersons of this year's Prism Committee.

The net proceeds of the Prism Award Luncheon help fund student scholarships as well as student and program support for the internationally renowned NYU-SCPS Graphic Communications management graduate program, which offers curricula to develop the next generation of industry leaders. In 2008, the program won the Electronic Document Systems Foundation (EDSF) Award for Excellence in Education and Innovation in Higher Education. This foundation fosters education, encourages innovation and research initiatives to build the next generation of digital content and delivery professionals.

Since its inception, the Prism Award Luncheon has raised millions of dollars for scholarships for students in the program.

The Graphic Communications management graduate program (www.scps.nyu.edu/gcmt) is based within the Division of Media Industry Studies and Design at NYU-SCPS, one of the University's several colleges and schools. NYU-SCPS has for 75 years focused on creating applied professional programs for people who are already in the workforce. In addition to the Graphic Communications Management and Technology program, the school offers additional industry-focused Master's degrees in areas such as publishing, digital imaging and design, integrated marketing, public relations and corporate communications fundraising, human resource management and development, management and systems, real estate, construction management, hospitality industry studies, tourism and travel management, and sports management.

Tickets for the June 10th Prism Award Luncheon are available from $750 per person to $6,000 for a Sponsor's Table of eight, and $10,000 for a Co-Chairmanship (which includes a dais seat as well as a table of eight). Reservations and additional information are available from the NYU SCPS's Office of Development. Please contact Carmela Hache at 2129986956, by fax at 2129953663, or by e-mail at carmela.hache@nyu.edu.  Visit www.scps.nyu.edu/prism for more information.

About David J. Shea

Dave Shea is Chairman and Chief Executive Officer of Bowne & Co., Inc (NYSE: BNE).  Bowne is a market leader providing shareholder, marketing and business communications services around the globe.

Previously, Mr. Shea was President and Chief Operating of Bowne since October 2004 and President from August 2004 to October 2004. He served as Senior Vice President and CEO, Bowne Business Solutions and Bowne Enterprise Solutions, former divisions of Bowne, since November 2003, and as President of Bowne Business Solutions since May 2002.

As part of Bowne's 1998 acquisition of Donnelley Enterprise Solutions, Inc., Mr. Shea became Executive Vice President, Business Development and Strategic Technology of Bowne Business Solutions. Prior to that, he held several management positions with IBM.

SOURCE NYU School of Continuing & Professional Studies

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