ZURICH, Nov. 13,
2024 /PRNewswire/ -- Amcor (NYSE: AMCR, ASX:AMC), a
global leader in developing and producing responsible packaging
solutions has been recognized by the 35th Packaging
Innovation Awards (PIA) for its AmPrima® Plus solution
for coffee.
Sponsored by Dow, this prestigious award recognizes excellence
in packaging and encourages advancements in sustainability and
performance. The Special Award category, won by Amcor, is dedicated
to emerging markets and breaking frontiers in mono-material
packaging.
Amcor's AmPrima® Plus solution has been commended for
its application in recycle-ready coffee packaging. The new pouch
offers coffee producers up to 68%* reduction in carbon footprint
when compared to traditional coffee packaging alternatives.
The PIA's recognition of the AmPrima® Plus solution
reflects growing consumer demand for more sustainable coffee
packaging. Recent research from Amcor reveals that
sustainability claims positively influence 44% of coffee consumers
when making purchasing decisions. One in five respondents indicated
that they would forgo purchasing a coffee product if they perceived
it to be unsustainable.
"Coffee roasters are actively looking for ways to be more
sustainable," said Giorgio Dini,
Marketing Manager for Coffee at Amcor. "At the same time, they must
preserve the freshness and aroma of their coffee, so any packaging
change, first and foremost, needs to maintain product freshness.
Our AmPrima® Plus was the perfect solution for Nordic
coffee leader Kjeldsberg, with whom we won this award. It is a
mono-PE pouch that offers a high barrier to prolong the freshness
of coffee. It runs seamlessly on coffee roasters' packing machines
and is readily recyclable in most European countries as certified
by Institute cyclos-HTP."
Designed in accordance with the Circular Economy for Flexible
Packaging (CEFLEX) guidelines, AmPrima® Plus helps
brands move away from non-recyclable structures to a mono-material
solution that allows for easy recycling and bolsters brands'
sustainability claims.
To ensure coffee brands make no compromise between
sustainability and performance, AmPrima® Plus has been
designed to run efficiently on production lines and maintain
optimal oxygen and moisture barriers.
"For many years, the Packaging Innovation Awards and Dow have
inspired more sustainable packaging innovation. Amcor shares a
commitment to a more circular economy, and has pledged to develop
all our packaging to be recyclable, reusable or compostable by
2025. As of fiscal year 2024, 94% of our global flexible packaging
portfolio has a recycle-ready solution available," Mr. Dini said.
"Our award-winning coffee pouch is one of these solutions."
Read more about the AmPrima® Plus solution for coffee here:
https://www.amcor.com/sustainability/products/amprima/emea/coffee and
learn more about Amcor's commitment to a more circular economy in
the 2024 Sustainability
Report: https://sustainability.amcor.com/en
|
*Based on a
cradle-to-grave comparison of standard PET/Alu/PE pouch
vs. AmPrima® mono-PE pouch with assumption of
100% incineration of the baseline pack and 100% mechanical
recycling of new pack. Carbon footprint reduction is calculated
using Amcor's ASSET lifecycle assessment model, which is
certified by Carbon Trust.
|
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About Amcor
Amcor is a global leader in developing and producing responsible
packaging solutions across a variety of materials for food,
beverage, pharmaceutical, medical, home and personal-care, and
other products. Amcor works with leading companies around the world
to protect products, differentiate brands, and improve supply
chains. The company offers a range of innovative, differentiating
flexible and rigid packaging, specialty cartons, closures and
services. The company is focused on making packaging that is
increasingly recyclable, reusable, lighter weight and made using an
increasing amount of recycled content. In fiscal year 2024, 41,000
Amcor people generated $13.6 billion
in annual sales from operations that span 212 locations in 40
countries. NYSE: AMCR; ASX: AMC
www.amcor.com I LinkedIn I YouTube
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SOURCE Amcor