Combined Agency Within Stagwell (STGW) Helmed
by All-Female C-Suite
NEW
YORK, Jan. 29, 2025 /PRNewswire/ -- Stagwell
(NASDAQ: STGW), the challenger network transforming marketing,
today announced that two of its award-winning public relations and
communications firms, HUNTER and KWT Global, are joining forces as
one firm. Operating as HUNTER, the nearly 400-person, full-service
global consultancy will expand its offices across New York, Los
Angeles, Chicago, and
London. The alliance strengthens
HUNTER's consumer verticals in financial services, travel, and
hospitality while expanding its corporate, crisis, and B2B
capabilities. The combined agency will leverage its complementary
expertise to deliver integrated marketing communications solutions
driving cultural relevance and positive corporate reputation across
PR, social media, influencer and talent engagement, content, and
experiential services.
"This combination is yet another step in making Stagwell the
right size to deliver comprehensive, integrated solutions for
modern brands," said Mark Penn,
Chairman and CEO of Stagwell. "By bringing together KWT Global and
HUNTER, we're not just combining two award-winning agencies – we're
creating a unified, modern communications solution well positioned
to help brands navigate today's complex media landscape."
Frequently recognized as a "Best Place to Work," "Mid-Sized
Agency of the Year" and "Consumer Agency of the Year," HUNTER has
grown by double digits for five consecutive years. KWT Global,
named a "PR Daily Top Agency" and an "Agency of the Future in 2024"
has doubled in size over the past three years and is frequently
recognized for its industry innovating product offerings, thought
leadership and employee development programs alongside its
impactful and award-winning client work.
"This is the logical next step in our ambitions to better serve
our clients' needs with integrated, culturally relevant,
digital-first solutions and foster an environment where our staff
are inspired to employ cutting edge communications technology,"
said Grace Leong, CEO of HUNTER.
"HUNTER and KWT Global are already frequent collaborators. By
combining resources, we will rally the power of both agencies
toward a common goal: to craft, place, share and amplify the
narratives of the world's best companies and brands while
maintaining our hallmark focus on exceptional client service and
our creative, inclusive, and supportive company culture."
"This comes at a time of significant transformation in the
communications industry, as clients increasingly seek comprehensive
solutions to their marketing challenges," said Gabrielle Zucker, CEO of KWT Global. "Our
clients and staff will benefit from HUNTER's award-winning consumer
expertise, ability to tap into cultural conversations, and creative
prowess while leveraging KWT's ability to create future-forward
solutions for communications challenges such as KWT xVoice. By
integrating talent across agencies, we'll be able to bring our
clients more ideas, more specialized thinking, and more
comprehensive solutions."
HUNTER drives growth and earns valuable attention and reputation
for clients across food & beverage, travel, home, fashion &
lifestyle, technology, retail, health and beauty sectors, including
Amazon, Reckitt, Benjamin Moore,
Vera Bradley, Danone North America,
and TABASCO® Brand Pepper Sauce—the agency's first
client 35 years ago and still a client today. KWT Global, known for
operating at the intersection of precision and possibility, works
across a portfolio of clients spanning travel & hospitality,
financial services, health, wellness, luxury, lifestyle, fashion,
retail and technology brands, including Tanger, Fairmont,
PODS, Technogym, Tommy John,
IRONMAN, Lovesac, L'Oreal, Liquid I.V., Experian and Laurel
Road.
A collective of female leaders with a long history of driving
innovation and growth will be at the helm of HUNTER's
evolution:
- Grace Leong will continue to serve as CEO.
- Gigi García Russo continues as HUNTER's Chief Transformation
Officer.
- Gabrielle Zucker, KWT Global CEO, has been named Global
Chief Client Officer with oversight of U.S. and London client experience.
- Samantha Turtle, who leads
HUNTER's Los Angeles office and
Entertainment Marketing practice, will assume the role of Chief
Operating Officer.
Together they represent an all-female C-Suite and a collective
executive leadership team that is 90% female.
About HUNTER:
Founded in 1989, HUNTER is an award-winning consumer marketing
communications firm with offices in New
York, Los Angeles and
London and a footprint across
North America. Beginning with
research-driven consumer insights, HUNTER executes strategic,
integrated programs that drive cultural relevance, increase
engagement and earn measurable business results for consumer
products and services. The 300-person firm employs a powerful blend
of marketing solutions including strategic planning, social and
digital media, talent and influencer engagement, media relations,
experiential and multicultural marketing, and content creation and
distribution for all platforms and channels to earn consumer
attention on behalf of some of the world's best known and most
beloved brands. The agency is a member of Stagwell Inc.
(NASDAQ:STGW).
About KWT Global:
At KWT Global, we believe creativity with intention resonates. As
an integrated communications agency operating at the intersection
of precision and possibility, we empower brands to navigate
ever-evolving landscapes with confidence and clarity, blending art
and science to create precise programming that captures
imaginations, evolves perceptions and drives change. Our team of
strategists, marketers, designers, creators, communicators and
connectors collaborate across vertical, industry and expertise to
build curated programs that address unique business challenges. We
are the partner that helps brands evolve to meet their moment, time
and time again. The agency is a member of Stagwell Inc.
(NASDAQ:STGW).
About Stagwell Inc.
Stagwell (NASDAQ:STGW). is the challenger holding company built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 35+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for our clients. Join us at
www.stagwellglobal.com.
Contact:
HUNTER
Samara Farber Mormar
smormar@hunterpr.com
Stagwell
Kara
Gelber
kara.gelber@stagwellglobal.com
Logo
- https://mma.prnewswire.com/media/2608334/Hunter_Logo.jpg
Photo -
https://mma.prnewswire.com/media/2608335/Stagwell___Press_Release_Photo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/hunter-and-kwt-global-come-together-to-form-integrated-communications-powerhouse-under-the-hunter-banner-302362759.html
