Dell Inc. (DELL) named Steve Felice president and chief commercial officer to lead all of its customer business segments as Paul Bell intends to retire as president of the public and large enterprise units.

Felice joined Dell in 1999 and is currently president of consumer, small and medium business. The computer maker said he will now lead a unified sales and marketing organization, effective Feb. 4.

Bell, who joined Dell 15 years ago, intends to retire March 30.

Dell has broadened its business scope in recent years to become more of a one-stop shop for servers, storage, networking and services. The increased diversification has helped mitigate the impact of slowing personal computer sales. Dell reported in November its fiscal third-quarter earnings rose 8.6% despite a 0.2% dip in revenue, due in part to better margins.

Shares recently traded at $15.14, down 3 cents.

 
   -By Melodie Warner, Dow Jones Newswires; 212-416-2283; melodie.warner@dowjones.com 
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