Buy with Prime to Expand with Upcoming adidas Online and In-App Launch
20 2월 2025 - 11:00PM
Business Wire
adidas.com and adidas app customers will soon
enjoy the power of Amazon’s fulfillment network and the trust and
recognition of Prime
Buy with Prime will enhance the sportswear
brand’s online shopping experience through fast, free delivery,
easy returns, and 24/7 shopper support
Prime members shopping on adidas.com and the
adidas app can enjoy the familiar Prime shopping benefits they know
and love starting Spring 2025
Amazon (NASDAQ: AMZN) today announced the expansion of its Buy
with Prime service, a direct-to-customer (DTC) offering, to soon
include adidas.com and the adidas app. For millions of U.S.-based
Prime members, Buy with Prime is a benefit that unlocks even
greater selection of popular brands beyond the Amazon store, in
addition to the savings, convenience, and entertainment all in a
single membership. With Buy with Prime, Prime members can shop
directly from thousands of brands’ online stores using the shopping
benefits they already know and love—including fast, free delivery,
easy returns, and 24/7 shopper support.
Starting this Spring, shoppers can discover Prime eligible items
on adidas.com and the adidas app and add them to their cart as
usual. During checkout, shoppers will see an option to log into
their Amazon account and verify their Prime membership. Once
confirmed, they’ll finish checkout using one of adidas' various
payment options. After the purchase is made, Amazon fulfills all
Prime eligible items in the order. Post-purchase, Prime members can
view, manage, and track their Buy with Prime orders from their
Amazon account on Amazon.com, or their adidas order confirmation
email.
“Expanding Buy with Prime to adidas.com and the adidas app is
like lacing up a fresh pair of sneakers, it just feels right,” said
Peter Larsen, vice president of Buy with Prime and Amazon
Multi-Channel Fulfillment. “We’re excited to give Prime members the
added convenience of using the shopping benefits they already know
and love on adidas.com and the adidas app.”
Learn more and get early access at eTail West
Merchants attending eTail West 2025 in Palm Springs from
February 24-27 are invited to visit the Buy with Prime booth
(#104). At the event, brands can connect with Amazon
representatives to learn more about how this fulfillment solution
leverages Amazon’s network and expertise to pick, pack, ship, and
deliver orders from channels beyond Amazon.com, including a
merchant’s own website, other e-commerce marketplaces, and social
media stores.
Shop from even more brands using Buy with Prime
Buy with Prime launched with the goal of helping DTC merchants
overcome challenges with acquiring new shoppers and driving
conversion by offering quick and reliable delivery, and increasing
their long-term relationships with customers. The DTC offering
continues to work with more brands across a number of categories,
including Health & Wellness, Beauty & Grooming, Food &
Beverage, Apparel & Accessories, Kids & Fur Babies, and
Home & Garden. Notable brands include Laura Mercier, Steve
Madden, Belkin, bareMinerals, BUXOM Cosmetics, Elizabeth Arden,
Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food,
Truff, Betty Buzz, and more.
Buy with Prime powers e-commerce merchants on their own
website
By leveraging the power of the Amazon fulfillment network and
the trust and recognition of the Prime brand, Buy with Prime
continues to focus on helping businesses grow by making it easy for
them to offer fast, free delivery; easy returns; and 24/7 shopper
support. Merchants also receive shopper order information,
including email addresses for customer orders, which can be used to
provide customer service and build direct relationships with
shoppers. Buy with Prime has helped merchants increase shopper
conversion, leading to an average 16% increase in revenue per
shopper. The DTC offering has also helped reduce customer
acquisition costs as 50% of Prime members are more likely to buy
again from DTC sites that offer Prime shopping benefits and 95% of
shoppers who’ve used Buy with Prime have indicated they’re likely
to use it again.
Merchants interested in learning more about Buy with Prime can
visit here.
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Amazon.com, Inc. Media Hotline Amazon-pr@amazon.com
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