Strategic distribution tie-up with YouTube


 

TIDMIFC 
 
 
Indian Film Company Limited (The) 
28 January 2010 
 
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28 January 2010 
 
 
The Indian Film Company enters into a strategic distribution tie-up with YouTube 
 
The Indian Film Company ("IFC or the "Company"), the specialist film investment 
company, today announced a strategic distribution tie-up with YouTube. 
 
As part of this partnership, Striker will be the first ever Indian film feature 
to premiere on YouTube internationally at the same time as it is released in 
cinemas throughout India on 5 February 2010. The film will be accessible on the 
Studio 18 Channel on YouTube (www.youtube.com/studio18). 
 
The move aims to provide a wide cost-effective distribution platform for such 
high content features that do not get an international theatrical release 
because of an atypical star cast. By providing customers a legitimate viewing 
option, it is hoped that the move will also minimize the effect of piracy and 
offer customers a quality and on demand option for watching the latest film. 
 
In order to ensure that revenues from the Indian theatrical release are 
maximised, the film will not be available for the traffic originating from 
India.  In the US, Striker will be available for rent, while outside the US, it 
will be available for free viewing, to be monetised through an advertising 
-share model. 
 
Set in a Bombay slum in the mid '80s and based on true-life accounts, Striker 
is directed by Chandan Arora and stars Telugu actor Siddharth Narayan (Rang De 
Basanti ) alongside Anupam Kher, Aditya Panscholi, Padmapriya, and Vidya 
Malavade. Arora's previous work includes Main, Meri Patni Aur Woh  and the 
critically acclaimed Main Madhuri Dixit Banna Chahti Hoon. 
 
Commenting Sandeep Bhargava, CEO of the advisory to The Indian Film Company, 
said, "Once again the IFC is setting an industry standard. By releasing the film 
on YouTube at the same time as its Indian theatrical premiere, we massively 
increase the numbers of people able to see the film, at the same time as helping 
to ensure the success of the theatrical release in India where it will be paid 
for." 
 
 
For further information, please contact: 
 
 
Enquiries: 
The Indian Film Company Limited 
Sandeep BhargavaTel: +91 226 629 1723 
 
 
Grant Thornton Corporate Finance (Nominated Adviser) 
Fiona KindnessTel: +44 207 383 5100 
 
 
Elara Capital (Broker) 
Raj Bhatt/Mary Phelan 
  Tel: +44 207 486 9733 
 
 
Pelham Bell Pottinger 
Alex Walters/Francesca Tuckett  Tel: +44 207 337 1500 
 
 
Notes to Editors 
 
 
The Indian Film Company (the 'Company') is a specialist film investment company 
which was admitted to trading on the AIM market in June 2007 and raised GBP 55 
million in order to invest in a diverse portfolio of Indian films targeted at 
the Indian audiences across varying genre, language and budgets. 
 
 
The Company is part of the Network 18 Group, with Network 18 Parties' holding 
80.38% of the Company's issued share capital and managed by Film Investment 
Managers (Mauritius) Ltd., which is jointly and equally owned by Viacom Inc. and 
BK Media Mauritius PVT. BK Media Mauritius PVT is owned by Raghav Bahl, the 
founder and controlling shareholder of Network 18. 
TIFC uses the services of STUDIO 18, India's largest vertically integrated 
motion picture company, to distribute, exploit and market its bouquet of 
in-house productions, co-productions and acquisitions. Studio 18 is part of 
Viacom 18, a 50/50 joint venture set-up between Viacom and Network 18. 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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