TIDMADIL 
 
Adili plc 
 
                          ("Adili" or "the Company") 
 
                                INTERIM REPORT 
 
                       SIX MONTHS ENDED 31 OCTOBER 2009 
 
The Company is pleased to announce its unaudited Interim results for the 6 
months ended 31 October 2009. They are also available on the Company's website 
www.ascensiononline.com. 
 
CHAIRMAN'S STATEMENT 
 
Introduction 
 
Over the six months to 31 October 2009, Adili, now trading as Ascension, posted 
revenue growth of 20% in a period of substantial change and progression for the 
Group. These changes include the launch of our new trading name, Ascension, 
significant cost reduction in the business, a reorganisation of the Board and 
operational staff as well as the launch of two stores in London and Dorchester. 
This has been achieved whilst continuing the growth of Adili's own label 
(Ascension) range and also focussing on fewer brands to drive improved 
profitability and operational efficiencies. These developments will help to 
drive future growth and, while trading conditions remain very challenging, the 
opportunity to establish Ascension as `the place' to shop for ethical fashion 
and other related lifestyle products remains substantial. 
 
Financial Results 
 
Revenue for the six months to 31 October 2009 increased to GBP299,000 (2008: GBP 
250,000), a rise of approximately 20% on the comparative period last year. The 
loss before tax for the six months to 31 October 2009 was GBP886,000 (2008: GBP 
901,000 loss). The loss per share for the six months to 31 October 2009 was GBP 
0.01 (2008: loss per share GBP0.03). The Group ended the period with net cash 
resources of GBP307,000 (2008: GBP840,000). 
 
Fundraising 
 
In August 2009, we completed a placing which together raised additional funds 
of GBP940,000 before expenses. The new monies raised are part of the continuing 
funding required to take the Group to cash break-even. Due to a delay in 
raising these funds, the business, from late July and through August, was run 
on a basis to maximise cash into the business. This negatively affected gross 
margins as stock was marked down significantly to encourage increased sales and 
drive cash into the business. Since then the company has been acutely focussed 
on margin management and eliminating sales driving activity that we believe not 
to be cost effective in the longer term. 
 
As disclosed in the Trading Update of 10 December 2010 we anticipate a need for 
further working capital funding in the near future. We are exploring various 
options for financing this additional requirement without recourse to existing 
shareholders, but cannot rule this option out at this stage. 
 
Business Development 
 
Cost savings 
 
A reorganisation of the business has been completed in the business that will 
yield significant cost savings in both salaries and overhead. In total GBP474,000 
of annual costs have been removed from the cost base. As part of these changes, 
Alan Howarth and Caroline Gitsham left the business in the period and Mark 
Swire stepped down from the Board and is expected to leave in due course. I 
would like to thank all three for their input to the business and wish them 
well in their future careers. 
 
Product Range 
 
Over the period, management has focused on improving the mix of goods sold to 
the strongest performing areas of the business. As such, at the end of the half 
year, we stocked 61 ethical brands and 1,210 lines, down from 98 and 1,731, 
respectively, at 30 April 2009. 
 
A key objective for the business was the launch of our own label products to 
improve margins and expand our product range in key areas, increase Ascension's 
brand awareness and allow greater control over the supply chain. The move also 
helps us to progress our ethical trade goals. We have now delivered two 
successful season's ranges and development continues to increase the size and 
depth of the range to leverage the benefits mentioned above. 
 
Retail Stores 
 
The launch of our flagship store in St Christopher's Place, London and a small 
clearance store in Dorchester, both opened in early November 2009, have the 
aims of raising brand awareness for Ascension and adding a cash positive 
channel to the business. Early trading shows encouraging prospects for the 
future. 
 
New Brand Name 
 
In August 2009, we changed our trading name to Ascension and commenced trading 
online at www.ascensiononline.com. Although there had been some short term 
reduction in traffic to the website due to the url change, which is reflected 
in our interim results, growth in visitor numbers has now returned to previous 
levels and shows signs of further growth potential. 
 
Market Developments 
 
Online retailing and ethical consumerism continue to grow. The latest monthly 
IMRG Cap Gemini e-Retail Sales Index, published in January 2010, shows online 
retailing rising 17% year-on-year in December 2009, with sales of clothing 
rising by 18% year-on-year for the same month. Research from Mintel (April 
2009) assesses the market for ethical fashion at GBP175m, having quadrupled in 
the last 5 years. The recently published (December 2009) Co-operative Bank 
annual report on ethical consumerism assessed the UK ethical fashion market at 
GBP172m in 2008, an increase of 93% year on year and an acceleration of the 71% 
year-on-year growth the previous year. 
 
Current Trading and Outlook 
 
Sales for November and December 2009 increased by 36% year on year, reflecting 
the margin focus described above, rather than chasing headline sales growth. In 
particular we avoided holding a mid-season Sale and the high level of discounts 
and promotions offered in 2008. 
 
Finally, in what is a difficult time, on behalf of the board, I would like to 
thank Adili's industrious staff for their commitment to the business and our 
ethical goals. 
 
Nick Samuel 
 
Chairman 
 
Enquiries: 
 
Adili plc                      Adam Smith, Chief Executive T: 01258 837 437 
                               Officer 
 
Seymour Pierce                 Nicola Marrin               T: 020 7107 8000 
 
                               Catherine Leftley 
 
UNAUDITED CONSOLIDATED INCOME STATEMENT FOR THE SIX MONTHS ENDED 31 OCTOBER 200 
9 
 
                                             6 months      6 months  12 months 
                                                                    to 30 April 
                                        to 31 October         to 31        2009 
                                                 2009 
                                                       October 2008   (Audited) 
                                          (Unaudited) 
                                                        (Unaudited) 
 
                                Notes 
 
                                                    GBP             GBP           GBP 
 
Continuing operations 
 
Revenue                                       298,965       249,825     552,489 
 
Cost of sales                               (287,923)     (230,865)   (537,524) 
 
Gross profit                                   11,042        18,960      14,965 
 
Administrative expenses                     (898,039)     (923,861) (1,908,971) 
 
Operating loss                              (886,997)     (904,901) (1,894,006) 
 
Finance costs                                       -       (5,866)    (21,926) 
 
Investment revenues                               555         9,933      13,339 
 
Loss before taxation                        (886,442)     (900,834) (1,902,593) 
 
Taxation                                            -             -           - 
 
Loss for the period                         (886,442)     (900,834) (1,902,593) 
 
Loss per share 
 
Basic and diluted                  3           (0.01)        (0.03)      (0.05) 
 
UNAUDITED CONSOLIDATED BALANCE SHEET AS AT 31 OCTOBER 2009 
 
                                             6 months      6 months   12 months 
 
                                                to 31         to 31       to 30 
                                         October 2009 
                                          (Unaudited) October 2008   April 2009 
                                                        (Unaudited) 
                                                                      (Audited) 
 
                                Notes 
 
                                                                  GBP           GBP 
 
Non-current assets 
 
Plant and equipment                           111,468       110,173      95,760 
 
Intangible assets - other                      52,094        15,727      59,371 
 
Total non-current assets                      163,562       125,900     155,131 
 
Current assets 
 
Inventories                                   221,841       262,068     233,308 
 
Trade and other receivables                   102,085       128,828      98,590 
 
Cash and cash equivalents          2          307,082       839,801     192,742 
 
Total current assets                          631,008     1,230,697     524,640 
 
Current liabilities 
 
Trade and other payables                    (238,407)     (821,184)   (187,550) 
 
Total current liabilities                   (238,407)     (821,184)   (187,550) 
 
Net current assets                            392,601       409,513     337,090 
 
Net assets                                    556,163       535,413     492,221 
 
Equity 
 
Share capital                               1,181,819       320,830     555,152 
 
Share premium account                       2,876,063     1,880,954   2,572,168 
 
Merger reserve                                574,600       574,600     574,600 
 
Share option reserve                          276,471       223,618     256,649 
 
Equity element of convertible                       -        66,269           - 
loan stock 
 
Retained earnings                         (4,352,790)   (2,530,858) (3,466,348) 
 
                                              556,163       535,413     492,221 
 
UNAUDITED CONSOLIDATED CASH FLOW STATEMENT FOR THE SIX MONTHS ENDED 31 OCTOBER 
2009 
 
                                            Six months   Six months  12 months 
                                                 to 31        to 31 to 30 April 
                                          October 2009      October 
                                           (Unaudited)                    2009 
                                                              2008    (Audited) 
                                                        (Unaudited) 
 
                                    Notes 
 
                                                                  GBP      GBP 
 
Net cash used in operating                   (771,507)    (747,259) (1,662,830) 
activities 
 
Investing activities 
 
Interest received                                  555        9,933      13,339 
 
Purchases of plant and equipment              (43,846)     (35,935)    (51,301) 
 
Purchases of intellectual property             (1,424)            -    (52,206) 
rights 
 
Net cash used in investing                    (44,715)     (26,002)    (90,168) 
activities 
 
Financing activities 
 
Proceeds on issue of shares                    940,000      362,800     711,804 
 
Loan stock proceeds                                  -      637,201     648,932 
 
Costs relating to share issue and              (9,438)     (93,644)   (109,970) 
loan stock 
 
Interest paid                                        -            -    (11,731) 
 
Net cash generated from financing              930,562      906,357   1,239,035 
activities 
 
Net increase / (decrease) in cash              114,340      133,096   (513,963) 
and cash equivalents 
 
Cash and cash equivalents at                   192,742      706,705     706,705 
beginning of period 
 
Cash and cash equivalents at end of   2        307,082      839,801     192,742 
period 
 
UNAUDITED CONSOLIDATED STATEMENT OF CHANGES IN EQUITY FOR THE SIX MONTHS ENDED 
31 OCTOBER 2009 
 
                     Share     Share   Share  Merger      Equity    Retained       Total 
                             premium  option reserve  element of    earnings      equity 
                   capital           reserve         convertible 
                                                      loan stock 
 
                         GBP         GBP       GBP       GBP           GBP           GBP           GBP 
 
Balance at 30      254,866 1,677,762 146,610 574,600           - (1,630,024)   1,023,814 
April 2008 
 
Total                    -         -       -       -           -   (900,834)   (900,834) 
comprehensive 
loss for the 
period 
 
Shares issued in    65,964   296,836       -       -           -           -     362,800 
period for cash 
 
Costs of share           -  (93,644)       -       -           -           -    (93,644) 
issue 
 
Equity element           -         -       -       -      66,269           -      66,269 
of convertible 
loan stock 
 
Share option             -         -  77,008       -           -           -      77,008 
charge 
 
Balance at 31      320,830 1,880,954 223,618 574,600      66,269 (2,530,858)     535,413 
October 2008 
 
Balance at 30      254,866 1,677,762 146,610 574,600           - (1,630,024)   1,023,814 
April 2008 
 
Total                    -         -       -       -           - (1,902,593) (1,902,593) 
comprehensive 
loss for the 
period 
 
Shares issued in   182,298   529,506       -       -           -           -     711,804 
period for cash 
 
Costs of share           - (109,970)       -       -           -           -   (109,970) 
issue 
 
Equity element           -         -       -       -      66,269           -      66,269 
of convertible 
loan stock 
 
Shares issued on   117,988   474,870       -       -    (66,269)      66,269     592,858 
conversion of 
loan stock 
 
Share option             -         - 110,039       -           -           -     110,039 
charge 
 
Balance at 30      555,152 2,572,168 256,649 574,600           - (3,466,348)     492,221 
April 2009 
 
Total                    -         -       -       -           -  ( 886,442)   (886,442) 
comprehensive 
loss for the 
period 
 
Shares issued in   626,667   313,333       -       -           -           -     940,000 
period for cash 
 
Costs of share           -   (9,438)       -       -           -           -     (9,438) 
issue 
 
Share option             -         -  19,822       -           -           -      19,822 
charge 
 
Balance at 31    1,181,819 2,876,063 276,471 574,600           - (4,352,790)     556,163 
October 2009 
 
 
NOTES TO THE HALF-YEAR RESULTS FOR THE SIX MONTHS ENDED 31 OCTOBER 2009 
 
1. ACCOUNTING POLICIES 
 
Basis of preparation 
 
The interim financial information in this report has been prepared using 
accounting policies consistent with IFRS as adopted by the European Union. IFRS 
is subject to amendment and interpretation by the International Accounting 
Standards Board (IASB) and the International Financial Reporting 
Interpretations Committee (IFRIC) and there is an ongoing process of review and 
endorsement by the European Commission. The financial information has been 
prepared on the basis of IFRS that the Directors expect to be adopted by the 
European Union and applicable as at 30 April 2010. 
 
Except as described below, the accounting policies applied are consistent with 
those of the annual financial statements for the year ended 30 April 2009. The 
presentation of the primary financial statements has been modified in order to 
comply with IAS1 (revised). However the revised standard has no impact on the 
reported results or financial position of the group. 
 
There has been an adjustment to the prior year balances in reserves to correct 
accounting entries relating to the conversion of convertible loan stock in the 
6 months ended 31 October 2008. The adjustment reduced the share premium 
account by GBP1,048,725 and increased the merger reserve and retained earnings by 
GBP678,333 and GBP370,392 respectively. The comparative figures in this report have 
been restated accordingly. 
 
Non-statutory accounts 
 
The financial information for the year ended 30 April 2009 set out in this 
interim report does not constitute the Group's statutory accounts for that 
period. The statutory accounts for the year ended 30 April 2009 have been 
delivered to the Registrar of Companies and are available on the Company's 
website at www.ascensiononline.com. The auditors report on those accounts was 
unqualified. 
 
The financial information for the 6 months ended 31 October 2009 and 31 October 
2008 is unaudited and does not constitute statutory accounts within the meaning 
of Section 435 of the Companies Act 2006. 
 
Going concern 
 
The consolidated financial statements have been prepared under the historical 
cost convention and on a going concern basis. It is expected that the Group's 
funds will last less than 12 months from the preparation of this report based 
on management's investment plans for the business. The Group is exploring 
various options for financing this additional requirement without recourse to 
existing shareholders, but cannot rule this option out at this stage. 
 
2. CASH AND CASH EQUIVALENTS 
 
                                                  As at        As at     As at 
 
                                             31 October   31 October  30 April 
                                                   2009         2008 
                                                                          2009 
                                            (Unaudited)  (Unaudited) 
                                                                     (Audited) 
 
                                                                   GBP         GBP 
 
Cash at bank and in hand                        106,527       39,801   192,742 
 
Short term bank deposits                        200,555      800,000         - 
 
                                                307,082      839,801   192,742 
 
3. LOSS PER SHARE 
 
                                           6 months to  6 months to   12 months 
                                                                    to 30 April 
                                           31 October    31 October        2009 
                                                  2009 
                                                               2008   (Audited) 
                                           (Unaudited) 
                                                        (Unaudited) 
 
Earnings                                             GBP            GBP           GBP 
 
Earnings for the purposes of basic and       (886,442)    (900,834) (1,902,593) 
diluted earnings per share being net 
loss attributable to equity 
shareholders 
 
 
Number of shares 
 
Weighted average number of ordinary shares   80,855,823  26,495,862  34,769,817 
for the purposes of basic and diluted 
earnings per share 
 
Basic and diluted loss per share are the same as the Group was loss making and 
therefore any contingently issuable shares would have been anti-dilutive. 
 
4. DIVIDEND 
 
No dividends are proposed for the six months ended 31 October 2009 (31 October 
2008 - Nil). 
 
5. COPIES OF THE REPORT & ACCOUNTS 
 
Copies of the Interim Report will be posted to shareholders shortly and will be 
available from the Company's website www.ascensiononline.com. 
 
 
 
END 
 

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