CAVE CREEK, AZ--(NewMediaWire - Apr 25, 2017) - High Performance
Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce it
has entered into strategic partnership discussions with the founder
and CEO of Cocorilla.
Cocorilla is an organic Thai coconut company whose lead products
are differentiated as they are delivered in its shell as a whole
coconut. These coconuts have a proprietary laser made, easy opening
system. Cocorilla is also the first company to successfully
preserve fresh young Thai coconuts by utilizing a proprietary and
patent pending cryogenic flash freezing process that preserves the
coconut water and its meat without cracking the shell. This
preservation process allows consumers to taste the exact same
delicious freshness as if the coconuts were just picked. Cocorilla
also uses a patented, FDA approved, certified organic, anti-molding
and anti-browning solution that is not commercially available.
Preserving coconuts without the use of chemicals or pasteurization
is considered ground breaking in the $1.8 billion coconut
industry.
Located in Thailand, Cocorilla only uses the prized Nam Hom and
Nam Wan coconuts, which are considered to be the best tasting, of
the over 400 species of coconuts, in existence throughout the
world. After spending over 3 years perfecting their proprietary
processes, Cocorilla is now ready to enter the U.S. market in
2017.
Cocorilla video:
https://youtu.be/RBI_sPQWS8I
Torin Kline, owner and inventor, stated, "There are a lot of big
things ahead for Cocorilla as we just completed our first year of
operations and it's been exciting to talk with the High Performance
Beverage team. I have been speaking personally with TBEV's CEO Toby
McBride and his advice has been very useful as we plan to break
into the U.S. market with our all-natural organic product. We are
excited about the great benefits customers will receive from both
High Performance Beverages and Cocorilla's new products. TBEV
already has a great beverage product and we look forward to our
ongoing strategic discussions."
Toby McBride, High Performance Beverage Company CEO, stated, "We
are extremely pleased to be in discussions with Mr. Kline and his
company Cocorilla, in order to formulate several ground breaking
opportunities that we anticipate to be rewarding for both
companies. We consider Cocorilla to be a maverick in the coconut
industry and look forward to developing a mutually beneficial
relationship going forward."
As part of these strategic partnership discussions, Torin Kline
and Toby McBride have been discussing several opportunities for the
development of a newly named product under the High Performance
Beverage brand in order to branch out into the all natural coconut
water and coconut water infused beverage space. This bodes well for
both companies as continued growth for coconut water looks to seek
more natural organic coconuts and fresher tasting non-preservative
coconut water.
Bevnet article:
https://www.bevnet.com/magazine/issue/2016/coconut-water-situation
The final terms of a strategic partnership are being negotiated,
but both parties are excited to be working with each other to form
a mutually beneficial agreement.
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website:
www.bev.highperformancebeverage.com
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.