- AdPro® Incorporates TAB
Out-of-Home Ratings -
DENVER,
May 13, 2014 /PRNewswire/ - Intermap
Technologies (TSX:IMP), (ITMSF:BB), a leading provider of
geospatial solutions, today announced it has received a commercial
third-party database license to use the Traffic Audit Bureau (TAB)
ratings in its AdPro software. After successfully passing TAB's
rigorous technical standards and audit committee, AdPro now
provides access to the TAB Ratings Database. By leveraging
standardized TAB ratings directly within AdPro, users can measure
return on investment for their out-of-home (OOH) campaigns
utilizing a trusted ratings system similar to those used in TV and
radio campaigns. AdPro users who are also TAB members can now
leverage the TAB Audience Data, combined with AdPro's own
proprietary data, mapping and analytics, to drive better decision
making in their OOH advertising campaigns.
AdPro is the first Software-as-a-Service (SaaS) platform
specifically designed for the OOH industry to evaluate outdoor
advertising locations. The annual worldwide potential market size
for AdPro is estimated to be as much as $1.0
billion per year.
For media buyers, AdPro offers a complete set of analytics for
comparing the merits of different locations in order to create a
proposal that achieves an advertiser's goals. For media owners,
AdPro provides detailed information that enables them to showcase
their individual locations and help the media buyers with their
decision making process.
"AdPro is used daily by Media Buyers and Media Owners to make
data-driven decisions," said Todd
Oseth, Intermap President and CEO. "Our newly acquired TAB
certification enables AdPro to deliver even more valuable analytics
to our customers and partners. We thank the Traffic Audit Bureau
for their endorsement of AdPro and we look forward to working even
closer with the TAB team as we move forward."
AdPro with TAB data is available immediately. For
pricing information, please contact Brent
Baer at bbaer@intermap.com. For more information on AdPro,
please visit www.useadpro.com.
About TAB
As the official ratings provider for out-of-home advertising, TAB
(Traffic Audit Bureau for Media Management, Inc.) is a non-profit
organization that provides standardized, quantitative, and valid
measurements for all media formats specifically intended to reach
consumers outside the home, including billboards, street furniture,
transit, and alternative media, such as place-based video networks.
For more information, please visit www.tabonline.com.
About Intermap Technologies
Headquartered in Denver, Colorado
- Intermap (www.intermap.com) is an industry leader in geospatial
solutions on demand with its secure, cloud based Orion Platform™.
Through its powerful suite of 3DBI applications and proprietary
development of contiguous databases that fuse volumes of geospatial
data into a single source, the Orion Platform is able to provide
location-based solutions for customers in diverse markets around
the world. For more information please visit www.intermap.com.
Intermap Reader Advisory
Certain information provided in this news release constitutes
forward-looking statements. The words "anticipate", "expect",
"project", "estimate", "forecast" and similar expressions are
intended to identify such forward-looking statements. Although
Intermap believes that these statements are based on information
and assumptions which are current, reasonable and complete, these
statements are necessarily subject to a variety of known and
unknown risks and uncertainties. You can find a discussion of such
risks and uncertainties in our Annual Information Form and other
securities filings. While the Company makes these forward-looking
statements in good faith, should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
incorrect, actual results may vary significantly from those
expected. Accordingly, no assurances can be given that any of the
events anticipated by the forward-looking statements will transpire
or occur, or if any of them do so, what benefits that the Company
will derive therefrom. All subsequent forward-looking statements,
whether written or oral, attributable to Intermap or persons acting
on its behalf are expressly qualified in their entirety by these
cautionary statements. The forward-looking statements contained in
this news release are made as at the date of this news release and
the Company does not undertake any obligation to update publicly or
to revise any of the forward-looking statements made herein,
whether as a result of new information, future events or otherwise,
except as may be required by applicable securities law.
SOURCE Intermap Technologies Corporation
