BLLB Bell Buckle Holdings Inc (PK)

Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) announced today that the international natural and organic foods retailer, Whole Foods Market (NASDAQ:WFMI), has selected thirty-seven of their items, with placement in their South region stores. Whole Foods Markets have authorized items from three of Bell Buckle Holdings, Inc. award-winning brands including 16 Captain Rodney�s brand items, 14 from their Simplify brand and 7 Bell Buckle Country Store brand items. Director of Grocery Sales, Marty Clunan said, �We are excited about this opportunity to work with Whole Foods Market to bring our all-natural products to their customers. This increased distribution and their authorization of so many of our products is a testimony to the high quality of these items and of our commitment to providing only the finest all-natural gourmet products.� About Bell Buckle Holdings, Inc. Bell Buckle Country Store, Inc. was founded in 1995 as a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered them recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods. Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.bellbuckleholdings.com. About Whole Foods Market Whole Foods Market (NASDAQ:WFMI) is an Austin, Texas-based natural foods grocer, which, as of July 5, 2007, consisted of 196 locations in the United States, Canada, and the United Kingdom. Whole Foods Market is a leading food retailer of natural and organic products including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese, whole body, floral, pet products and household products. The company also sells a selection of conventional national brands. The company is consistently ranked among the most socially responsible businesses. Additional information about Whole Foods is available on the company�s web site www.wholefoodsmarket.com. Safe Harbor Disclosure: This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.