John Legend, Ayo and Western Union Shake Up Paris With Western Union World of Betters Event

The Western Union Company (NYSE:WU), a leader in global payments, today joined forces with international recording artists John Legend and Ayo to extend the Western Union® World of Betters, one component of many that aligns under the company’s new worldwide brand platform, “Moving Money for Better.”

Western Union World of Betters joins forces with international recording artists John Legend and Ayo (Photo: Business Wire)

John Legend and Ayo’s Western Union World of Betters event, the fourth of five celebrity Better acts, gives fans a free concert Dec. 2 in Paris. They join international recording artists Alicia Keys, Sunidhi Chauhan and K’naan to support the Western Union World of Betters Contest, which asks consumers how they would make the world a better place, at www.worldofbetters.com.

“With Western Union World of Betters, Ayo and I scouted the streets of Paris for talented singers and musicians who will join me today for an amazing, impromptu concert,” John Legend said. “It’s going to be great to surprise our fans -- making their day better and showing them some love -- the same way Western Union makes lives better by giving consumers the ability to send money around the world to the people they love.”

Victoria López-Negrete, senior vice president and general manager, North America, Western Union said, “With Western Union World of Betters, we want others to have a better day and a better life, by helping them send the gift of cash and sharing love through the gift of music. We’re giving street performers in Paris an opportunity to live out their dream and play music in front of thousands of people.”

Throughout the Western Union World of Betters contest, Alicia Keys, Sunidhi Chauhan, and K’naan joined forces to broaden the campaign’s reach. Consumers can view the live-streamed events with John Legend and Ayo, as well as coverage of the other Better acts, at www.worldofbetters.com. The celebrity team has also activated social media throughout the campaign.

Western Union World of Betters and Western Union® Singing Telegram, a new interactive online platform that allows consumers to create a personalized music video and virtual duet with international recording artists, recently launched as two programs of many that align under “Moving Money for Better” branding concepts, focused on Western Union® products and services as solutions to create ‘moments of better’. While sustaining the company’s 160-year history of innovation and helping people improve lives, the new branding elements depict visual timelines that invite consumers to be a part of the worldwide campaign.

How to Enter:Eligible participants should visit www.worldofbetters.com and upload their entry of no more than 100 words describing how they would use US$1,000 to make the world a better place. Participants are then encouraged to tell their family and friends to view their story and vote on the website. Public voting will determine 500 entries, from which a judging panel will select 100 Western Union World of Betters ideas, and winners will receive the equivalent of US$1,000 cash that they can use to bring their idea to life. Those entering the contest should submit their entries by 11:59:59 p.m. GMT on Dec. 15, 2011.

To learn more about Western Union World of Betters, submit an entry and tune in live to the events, visit www.worldofbetters.com, click on the enter button to complete the registration form and follow the instructions on how to submit the entry. The site is available in English, Spanish, French, and German, with some pages available in Portuguese, Russian and Arabic. No purchase necessary to enter or win. Entry is subject to the Official Rules available at www.worldofbetters.com. Void where prohibited by law.

About Western UnionThe Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2011, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of approximately 485,000 Agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments. For more information, visit www.westernunion.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50093075&lang=en

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