Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers
28 8월 2024 - 6:00AM
Business Wire
Building More Than a Marketplace:
- Expansion of Premium Beauty, Pre-owned and Collectibles
categories
- Introduction of Walmart Multichannel Solutions to fulfill
orders from any eCommerce site and enable easier product
imports
- Launch of Walmart LocalFinds for pickup and delivery from
sellers’ physical stores
- Advanced features to sell internationally, engage customers,
participate in deal events and manage your business on-the-go
Walmart leaders unveiled several initiatives today to thousands
of sellers attending Let’s Grow! 2024 Walmart Marketplace Seller
Summit. Notable announcements from the summit include category
expansion, multichannel fulfillment and new features that simplify
selling across markets.
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The main stage of the Let’s Grow! 2024
Walmart Marketplace Seller Summit in San Francisco’s Moscone
Center. (Photo: Business Wire)
Walmart Marketplace, one of the fastest-growing eCommerce
platforms, continues to invest in capabilities and solutions to
fuel seller success and offer customers an endless aisle of items
they need, want and love.
“We’re executing strategic priorities at Walmart that are
helping us to become the customers’ first choice – every day, every
season, for every item. Walmart Marketplace is a key component of
that mission,” said Tom Ward, executive vice president and chief
eCommerce officer, Walmart U.S. “We know the importance of
personalized, seamless omnichannel experiences, and Walmart
continues to advance its digital and fulfillment capabilities,
including the new categories and features we announced today, that
enhance the overall customer and seller experience on
Walmart.com.”
Walmart Marketplace has achieved more than 30% sales growth in
each of the past four quarters and is significantly driving the
retailer’s sustained eCommerce success. Walmart’s global eCommerce
sales surpassed $100 billion last year, and its U.S. eCommerce
business has delivered double digit growth for six consecutive
quarters. The sustained momentum stems from innovative customer
experiences and an omnichannel assortment that is increasing as
more independent sellers choose Walmart as a smart path for growth.
The number of sellers listing items on Walmart.com grew 20% last
fiscal year.
Premium Beauty, Pre-owned and Collectibles To offer more
selection for customers and more opportunities for sellers, Walmart
is growing its Marketplace assortment by adding Premium Beauty and
expanding its range of Collectibles and pre-owned merchandise.
- Premium Beauty: Walmart is launching Premium Beauty on
Walmart Marketplace through a new online experience. More than 20
new brands, including COSRX, T3 and Beachwaver, are featured in the
initial assortment of skin care, hair care and hair tool products.
Backed by custom storefronts and editorial content, Premium Beauty
at Walmart creates an elevated, seamless brand experience. The
expansion of Premium Beauty to Marketplace is the latest evolution
of Walmart as a top beauty destination and deepens customer trust
through direct and approved sellers.
- Pre-Owned: Walmart Marketplace is introducing Resold at
Walmart, its first digital destination for cross-category and
cross-condition pre-owned items from performance-managed sellers.
With five million items from more than 1,700 sellers, the
integrated assortment offers customers a growing selection of goods
from luxury fashion and electronics to collectibles, sporting goods
and more at the value they expect from Walmart. By extending the
life of these products, Resold at Walmart aligns with our
commitment to make the more sustainable choice the everyday choice
and builds on the success of Walmart Restored, a collection of
refurbished electronics and small appliances powered by Walmart
Marketplace.
- Collectibles: Walmart is enriching experiences for
collectors, bringing customers new ways to secure highly sought
after collectibles and connecting sellers to the rapidly growing
market of enthusiasts shopping its aisles. In the Collector shop,
sellers can now enable preorders to build customer anticipation for
drops, including releases exclusive to Walmart. The experience adds
pre-owned conditions for collectibles under Resold at Walmart.
Eligible sellers can take advantage of 0% commission fees for
collectibles and more through Oct. 31, including action figures,
dolls, trading cards, sports memorabilia, comic books, records and
musical instruments.
Supercenters and Super Sellers: Unmatched Omnichannel
Experiences The combination of Walmart’s digital and physical
channels is a force multiplier for Walmart Marketplace. No other
marketplace can offer Walmart’s broad customer reach, physical
proximity and seamless integration of digital and physical
convenience.
Earlier this year, Walmart connected Marketplace tire sellers
with its Auto Care Centers at 2,300 Walmart Supercenters. Customers
can now order eligible tires from sellers online and have them
shipped to a local Supercenter for easy installation. Additionally,
more than 4,600 Walmart stores nationwide accept Marketplace
returns.
Walmart previewed Walmart LocalFinds to further bridge
the gap between online and offline shopping with direct pickup and
delivery from sellers’ physical stores. It introduces a new way for
customers to discover sellers’ merchandise in their vicinities.
Paired with Walmart’s last mile delivery network, Walmart
LocalFinds will enable speedy deliveries and connect shoppers with
local businesses through Walmart’s digital channels. It launches
this fall in Atlanta and Dallas, with other cities to follow.
1-800-Flowers.com Inc., a leading provider of online floral and
gifts, is the first nationwide seller to participate. It will offer
hundreds of local stores the opportunity to join Walmart LocalFinds
as it rolls out to their towns.
Unboxing New Fulfillment Solutions Walmart continues to
leverage its next-generation supply chain and advanced technology
to simplify and streamline fulfillment for sellers at some of the
lowest rates in the industry. Walmart Fulfillment Services (WFS) is
announcing new ways for sellers to quickly move merchandise across
markets and use Walmart to fulfill any eCommerce retail order.
- Multichannel Logistics: Walmart’s new Multichannel
Solutions program allows sellers to use WFS to fulfill orders from
any eCommerce site via Walmart’s supply chain. Walmart will fulfill
orders and manage returns while offering plain, unbranded
packaging, fast, reliable shipping and competitive rates averaging
15% lower than the competition1. Walmart is launching the program
on Sept. 10, in time for Holiday deliveries.
- Cross Border Fulfillment: Through its new Walmart Cross
Border import service for full-container-load shipments, WFS can
now handle transportation of inbound goods from ports of origin in
Asia directly to WFS facilities across the U.S.
Walmart is also opening its carrier network to sellers for full
truckload shipments. Sellers using the Walmart Preferred Carrier
program through WFS can now choose to ship a few items or an entire
truckload at special rates through carriers vetted by Walmart.
Heading into Holiday with New Seller Solutions Walmart is
enabling several solutions and perks for sellers to support their
Holiday readiness. Last year, Walmart Marketplace achieved its two
biggest sales days ever during the Holiday selling season as
millions of customers shopped Walmart.com. The investments and
hundreds of enhancements shaped by listening to sellers
include:
- A reimagined Global Seller Center and new app provide
seamless onboarding for eligible sellers in any market, so they can
cross borders and go global by selling in the U.S, Mexico, Chile
and Canada. Sellers attending Let’s Grow! 2024 will be the first to
access the new cross-listing capability and free translations.
- Walmart is waiving peak season storage fees for sellers
who inbound their inventory to WFS fulfillment centers through
Sept. 30. Sellers are encouraged to send their inventory as early
as possible to meet customer demand for Holiday deal shopping and
Walmart events2.
- To help sellers scale their Holiday business, Walmart
Marketplace Capital is expanding to offer qualified
sellers access to cash advances. This can be up to $5 million for
any qualifying seller.
- Walmart is now rolling out a new Deals Dashboard that
makes it easy for sellers to enroll items in Walmart’s popular
deals events. The feature also provides sellers more data and
insights to improve the quality of offers and make more deals
available to customers during Holiday.
“Sellers are looking for a smart path for growth,” said Manish
Joneja, senior vice president, Walmart Marketplace and Walmart
Fulfillment Services. “We’re bringing all the pieces together to be
much more than a marketplace and investing in new ways for sellers
to serve customers as we grow together.”
For more information, contact rebecca.thomason@walmart.com.
About Walmart Walmart Inc. (NYSE: WMT) is a people-led,
tech-powered omnichannel retailer helping people save money and
live better — anytime and anywhere — in stores, online, and through
their mobile devices. Each week, approximately 255 million
customers and members visit more than 10,500 stores and numerous
eCommerce websites in 19 countries. With fiscal year 2024 revenue
of $648 billion, Walmart employs approximately 2.1 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy, and employment opportunity.
Additional information about Walmart can be found by visiting
corporate.walmart.com, on Facebook at facebook.com/walmart, on X
(formerly known as Twitter) at twitter.com/walmart, and on LinkedIn
at linkedin.com/company/walmart.
1 Fulfillment cost per item, on average. Walmart first-party
data, January 2024-June 2024. 2 Conditions apply. Sellers must
inbound their inventory to WFS fulfillment centers by Sept 30. Peak
season is 10/1 – 12/31 and storage fees are $1.50 above regular
pricing for units stored more than 30 days. Storage costs will be
automatically adjusted for the duration of the promotion.
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version on businesswire.com: https://www.businesswire.com/news/home/20240827021499/en/
rebecca.thomason@walmart.com
Walmart (NYSE:WMT)
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