Sears American Homeowner Study Finds Differences in Views on Home Ownership, Repair and Maintenance
21 11월 2003 - 11:50PM
PR Newswire (US)
Sears American Homeowner Study Finds Differences in Views on Home
Ownership, Repair and Maintenance HOFFMAN ESTATES, Ill., Nov. 21
/PRNewswire/ -- Sears, Roebuck and Company, in conjunction with the
Neighborhood Reinvestment Corporation and the NeighborWorks
network, today announced survey results detailing American's
attitudes toward home ownership, maintenance and repair. (Access
complete survey results at http://www.searsmedia.com/homesurvey.htm
) Highlights of the survey include: -- Eighty percent of homeowners
give themselves a "B" or better in home maintenance; 83 percent say
they or their spouse/partner are handy. -- However, home
maintenance skills, knowledge, and effectiveness vary by income
level. -- Before buying their homes, half of all Americans never
estimated cost of maintenance. -- Nearly 9 in 10 women have been,
are, or expect to be solely responsible for a house, but are they
prepared? -- Eighty-five percent of minority homeowners with
children say it's very important for their children to own a home.
-- Three-quarters of minority homeowners call home maintenance a
major concern; almost one-third give themselves a "C" or less in
home maintenance. -- Thirty-two percent of minority homeowners:
enjoy home care a great deal -- almost twice the rate of
non-minorities. -- While minorities value their homes and enjoy
maintaining them, survey results indicate they don't always have
the experience or financial resources to ensure timely home
maintenance. The homeowner survey was designed to measure how well
Americans care for their homes, probe attitudes about
homeownership, ascertain what Americans know about home care, and
pinpoint areas where they could use assistance. The nationwide
random telephone poll of 1,002 adult homeowners was conducted
between July 11 and July 27 by the national research firm of Mathew
Greenwald & Associates. The margin of error for the total
sample is +/- 3.1%. About Sears Sears, Roebuck and Co. is a
broadline retailer with significant service businesses. In 2002,
the company's revenue was more than $41 billion. The company offers
its wide range of apparel, home and automotive products and
services to families in the U.S. through Sears stores nationwide,
including approximately 870 full-line stores. Sears also offers a
variety of merchandise and services through its Web sites,
sears.com and landsend.com, and a variety of specialty catalogs.
Neighborhood Reinvestment Corporation, which was established by
Congress in 1978, founded and supports the NeighborWorks network.
Today, more than 230 NeighborWorks organizations serve more than
2,400 urban, suburban and rural communities throughout America. In
the past decade, these organizations have helped more than 70,000
lower-income families purchase their first homes, helped tens of
thousands of homeowner families access funding needed for necessary
repairs, provided more than 30,000 decent, affordable rental homes
and generated nearly $10 billion in local investments. Additional
information about Neighborhood Reinvestment corporation and the
NeighborWorks network is available online at http://www.nw.org/ .
DATASOURCE: Sears, Roebuck and Company CONTACT: News Media, Bill
Masterson of Sears, +1-847-286-2304 Web site: http://www.sears.com/
http://www.searsmedia.com/homesurvey.htm http://www.nw.org/
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