Historic Investment in U.S. Soccer extends to
all National Teams, New National Training Center, and
new SheInvests program
Partnership expands on the bank's focus on
engaging clients and communities through the fastest growing sport
in the U.S.
CHICAGO, Jan. 14,
2025 /PRNewswire/ -- The U.S. Soccer Federation
and Bank of America, one of the world's leading financial
institutions, today announced a transformative, long-term
partnership which makes Bank of America the first Official Bank
Partner of all 27 U.S. National Teams, including the U.S. Women's
and Men's Senior National Teams, as well as a Founding Level
Partner of the Arthur M. Blank U.S. Soccer National Training Center
– the Federation's new home in Atlanta.
"This landmark partnership marks
one of the largest long-term investments in U.S. Soccer
history and Bank of America's global leadership will help catapult
our sport," said U.S. Soccer Chief Commercial Officer
David Wright. "Bank of
America shares our commitment to growing the game, investing in
female leaders, and significantly bolstering our efforts in service
to soccer on all fronts."
"Together, with U.S. Soccer and its 27 National Teams, we're
eager to further fuel the growth of soccer, and help passionate
fans, families and businesses around the world to reach their
goals," said David Tyrie,
Chief Digital Officer and Chief Marketing Officer, Bank of
America. "Our investments in the U.S. Soccer Federation and
in soccer overall provide unique and ongoing opportunities to build
client relationships, engage our teammates, and drive positive
economic impact, locally and globally, as the most popular sport in
the world takes center stage over the next two years and
beyond."
Bank of America joins as a U.S. Soccer strategic partner and is
uniquely positioned as a leader during what will be the most
transformative time for the sport as several of the world's most
iconic events will take place in the USA. The bank is a leading partner for the
upcoming 2025 FIFA Club World Cup and the 2026 FIFA Men's World
Cup, which will be hosted in 21 U.S. cities with billions watching
around the world. In 2028, soccer will once again be in the global
spotlight during the Olympic Games in Los
Angeles.
As part of the partnership, U.S. Soccer and Bank of America will
also introduce SheInvests. The number and percentage of women
investing are at all-time highs and growing, and this new program
will help investors interested in learning additional financial
planning and investment strategies.
The initiative will complement U.S. Soccer's SheBelieves
platform, which has served to empower young women and girls to
reach their goals, career or otherwise, on and off the pitch for a
decade.
As part of its commitment to support all 27 National Teams, Bank
of America joins as a Founding Level Partner of U.S. Soccer's new
National Training Center. The state-of-the-art facility is slated
to open in 2026. Bank of America is the Federation's second
strategic partner to contribute at the Founding Level, which is the
highest tier of National Training Center partnerships.
Additional impactful platforms which Bank of America will own
include U.S. Soccer House, a brand-new initiative which will rally
fans together as they support the USMNT during the 2026 FIFA World
Cup, and U.S. Soccer's annual Fan Appreciation Match. Bank of
America will also support U.S. Soccer's Insiders Program, Play It
Forward Community Clinics, and more initiatives to be
announced.
Bank of America becomes U.S. Soccer's 16th strategic partner and
its ninth new partner since bringing its commercial rights in house
at the start of 2023. As a 501(c)(3) nonprofit, U.S. Soccer's
revenue directly impacts the growth and stability of the broader
American soccer landscape.
U.S. Soccer
Founded in 1913, U.S. Soccer has been the
official governing body of the sport in the United States for more than 100 years. As
U.S. Soccer looks toward the future amid an unprecedented moment of
opportunity, it has aligned its efforts around five strategic
pillars: Grow the game by increasing youth and adult
participation and accessibility to the sport; Foster best
playing environments through quality of referees and coaches,
and commitment to participant safety; Develop winning teams
through solidified pathways and success of professional leagues;
Grow the soccer economy to fuel reinvestment by increasing
membership, fandom and commercial success; and Create a
world-class organization through revitalized structure and
culture, best-in-class talent, progress in DEIB, and more. For more
information, visit ussoccer.com/ourvision.
Bank of America
Bank of America is one of the world's
leading financial institutions, serving individual consumers, small
and middle-market businesses and large corporations with a full
range of banking, investing, asset management and other financial
and risk management products and services. The company provides
unmatched convenience in the United
States, serving approximately 69 million consumer and small
business clients with approximately 3,700 retail financial centers,
approximately 15,000 ATMs (automated teller machines) and
award-winning digital banking with approximately 58 million
verified digital users. Bank of America is a global leader in
wealth management, corporate and investment banking and trading
across a broad range of asset classes, serving corporations,
governments, institutions and individuals around the world. Bank of
America offers industry-leading support to approximately 4 million
small business households through a suite of innovative,
easy-to-use online products and services. The company serves
clients through operations across the
United States, its territories and more than 35 countries.
Bank of America Corporation stock is listed on the New York Stock
Exchange (NYSE: BAC).
For more Bank of America news, including dividend announcements
and other important information, visit the Bank of America newsroom
and register for news email alerts.
Reporters may contact:
Andy Aldridge, Bank of
America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation