TrueCar Licenses Chrome's Comprehensive New Vehicle Data (NVD) for Vehicle Descriptions Down to the Option Level
23 7월 2009 - 10:00PM
Marketwired
TrueCar (www.truecar.com), the company that brings transparency to
new car pricing, and Chrome Systems, Inc., a subsidiary of
DealerTrack Holdings, Inc. (NASDAQ: TRAK) and an industry leader in
managing automotive data, announced today that TrueCar will license
Chrome's comprehensive and accurate New Vehicle Data (NVD) that
provides full, rich details of any new vehicle down to the option
level.
"TrueCar is committed to being the most trusted and reliable
source for new car pricing in the industry. This requires that we
constantly look to incorporate the best car data available, and
distribute it as freely and widely as possible," said Scott
Painter, TrueCar CEO. "With Chrome's vehicle descriptions, car
buyers can now get accurate, transparent pricing all the way down
to the option level through TrueCar."
"Accuracy and detail are important to TrueCar," said Pete
Batten, General Manager of Chrome Systems. "Chrome's data is the
most trusted industry source for accurate and comprehensive new
vehicle descriptions. We're excited that our data can help drive
this product and help make the car buying process less frustrating
for consumers."
This partnership will also allow TrueCar to distribute its
transparent Price Reports along with Chrome's New Vehicle Data to
other third party Websites. TrueCar recently announced a
distribution deal such as this with US News & World Report.
About TrueCar (www.truecar.com)
TrueCar brings transparency to new car pricing. It aggregates
multiple data sources to show car buyers and dealers how much
people actually paid for a particular car in their geographic area.
It is offered online, free of charge -- so anyone can know at any
time what is considered a good or great price. Consumers no longer
walk into the dealership only partially informed and fully
suspicious: they walk in knowing exactly the price of a fair deal.
Dealers gain real-time, unbiased information about marketplace
pricing, helping them know how to price their cars to sell more and
gain market share from other dealers. Led by a highly experienced
team from the automotive and technology industries, TrueCar is
based in Santa Monica, California.
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and
services to deliver enterprise solutions to all segments of the
automotive industry. Chrome pioneered the technology behind
electronic vehicle configuration with the introduction of PC
Carbook and since 1986 has collected, analyzed and enhanced 'raw'
automotive data from all manufacturers. Chrome Systems Inc. is a
subsidiary of DealerTrack Data Services, Inc., a DealerTrack
Holdings, Inc. company (NASDAQ: TRAK).
Contact: Sean Stevens 415-402-0230 Email Contact
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