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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934
Date of Report (Date of earliest event reported):
August 15, 2024 (August 13, 2024)
LogicMark, Inc.
(Exact name of registrant as specified in its charter)
Nevada |
|
001-36616 |
|
46-0678374 |
(State or other jurisdiction
of incorporation) |
|
(Commission File Number) |
|
(IRS Employer
Identification No.) |
2801 Diode Lane
Louisville, KY |
|
40299 |
(Address of registrant’s principal executive office) |
|
(Zip code) |
Registrant’s telephone number, including
area code: (502) 442-7911
Check the appropriate box below if the Form 8-K
filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General
Instruction A.2. below):
|
☐ |
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|
☐ |
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
|
☐ |
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
|
☐ |
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b)
of the Act:
Title of each class |
|
Trading Symbol(s) |
|
Name of each exchange on which registered |
Common Stock, par value $0.0001 per share |
|
LGMK |
|
The Nasdaq Stock Market LLC |
Indicate by check mark whether the registrant
is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the
Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02 Results of Operations and Financial
Condition.
On August 13, 2024, LogicMark, Inc. (the “Company”)
issued a press release announcing its financial and operational results for the quarter ended June 30, 2024, recent business highlights,
and an investor webcast that occurred on August 13, 2024 to discuss the results and update shareholders on general corporate developments.
The press release and the transcript of such webcast are attached as Exhibits 99.1 and 99.2, respectively, to this Current Report on Form
8-K (this “Form 8-K”) and are incorporated herein by reference.
The information contained in this Form 8-K provided
under Items 2.02 and 7.01 and Exhibits 99.1 and 99.2 attached hereto are furnished to, but shall not be deemed filed with, the U.S. Securities
and Exchange Commission or incorporated by reference into the Company’s filings under the Securities Act of 1933, as amended,
or the Securities Exchange Act of 1934, as amended.
Item 7.01 Regulation FD Disclosure.
Reference is made to the disclosure in Item 2.02
of this Form 8-K, which disclosure is incorporated herein by reference.
Forward-Looking Statements
Exhibits 99.1 and 99.2 attached hereto contain,
and may implicate, forward-looking statements regarding the Company, and include cautionary statements identifying important factors that
could cause actual results to differ materially from those anticipated.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
SIGNATURES
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: August 15, 2024 |
LogicMark, Inc. |
|
|
|
|
By: |
/s/ Mark Archer |
|
|
Name: |
Mark Archer |
|
|
Title: |
Chief Financial Officer |
2
Exhibit 99.1
LogicMark, Inc. Announces Second Quarter 2024
Financial Results
Expansion Strategy into Personal Safety Markets
Continues
LOUISVILLE, Ky., Aug. 13, 2024 -- LogicMark,
Inc. (Nasdaq: LGMK), a provider of personal safety, personal emergency
response systems (PERS), health communications devices, and technology for the growing care and safety economy, today announced financial
results for the quarter ended June 30, 2024.
Summary:
| ● | Revenues were $2.3 million, up slightly compared with the prior year period. |
| ● | Gross margin in the second quarter of 2024 was 67%, compared with 69% for the second quarter of 2023. |
| ● | Overall operating expenses were $3.6 million, compared with $3.9 million for the prior year period. |
| ● | The cash balance on June 30, 2024 was $3.0 million. |
| ● | The Company’s intellectual property portfolio is expanding, with 14 patents filed since June 2021.
This includes five provisional patents, three awarded patents, and the remaining patents, which have been finalized. |
| ● | The Company’s product line now includes five hardware products, with new devices that include fall
detection, geo-fencing, and proprietary leading-edge technology which includes cloud and mobile caretaker support app technology and a
new personal safety app with a Bluetooth emergency button. |
Chia-Lin Simmons, Chief Executive
Officer of LogicMark, commented, “Our second quarter results reflect our expanded sales and marketing efforts to promote
our products across various verticals, targeting higher revenue streams. We now offer five PERS solutions that include features such as
advanced fall detection, geo-fencing for memory care, connected cloud and caretaker app support, a personal safety solution with the Aster
safety app, and a robust and growing intellectual property portfolio which includes artificial intelligence and machine learning.
“The demand for solutions that enhance personal
safety and independence remains strong. Our data indicates that the elderly population is living longer and prefers to age in place. With
approximately 10,000 baby boomers turning 65 daily, the demand for healthcare and home industry workers surpasses supply. Concerns about
personal safety are at an all-time high, and our solutions are designed to provide much-needed peace of mind.
“Our understanding of these evolving industry
trends is clear, leading us to design solutions that are both reactive and predictive. As the personal safety and elder care markets continue
to grow, our Care Village ecosystem of software and hardware is helping meet the changing needs of society and its families across the
USA.”
Second Quarter 2024 Results
Revenue for the second quarter ended June
30, 2024 was $2.3 million, up slightly compared with the same period last year. A higher average selling price more than offset softness
in unit sales.
The gross margin was a more normalized 67% for
the three months ended June 30, 2024, down from 69% for the three months ended June 30, 2023. Gross profit in the second quarter of this
year was relatively unchanged at $1.6 million, compared with $1.6 million in the same period last year.
Total operating expenses in the second quarter
of 2024 were $3.6 million versus $3.9 million in the second quarter of 2023, a decrease of 6%. Reduced operating expenses were driven
by lower spending in product development and technical engineering, partially offset by higher spending in sales, marketing, and advertising
as the Company pivots from developing new products to putting those products in the hands of our customers. General and administrative
costs also fell due to lower recruiting, professional, and legal fees.
Net loss attributable to common shareholders for
the second quarter was $2.1 million compared with a net loss to common shareholders of $2.3 million in the same period
last year. On a fully diluted basis, the net loss per share was $0.96, compared with a net loss of $1.83 per share in the
same period last year. This $0.87 per share improvement in the net loss per share includes $0.68 per share attributable to the higher
weighted average number of common shares outstanding.
As of June 30, 2024, the cash balance was $3.0
million.
Subsequent Events
On August 5, 2025, the Company closed a public
offering of units and pre-funded units consisting of shares of common stock, warrants and pre-funded warrants. Before deducting placement
agent discounts and commissions and estimated offering expenses, gross proceeds were approximately $4.5 million. The Company intends to
use the net proceeds from the offering for continued new product development, working capital and other general corporate purposes.
Investor Call and SEC Filings
Chia-Lin Simmons, CEO, and Mark Archer, CFO, will
host a live investor call and webcast on August 13, 2024, at 1:30 PM (PDT) / 4:30 PM (EDT) to review the Company’s
second quarter of 2024 financial results.
Investors wishing to participate in the conference call must register
to obtain their dial-in and pin number here: https://register.vevent.com/register/BI84b6f480bffa411bb180ee9109eecda5.
To listen to the live webcast, please visit the LogicMark Investor
Relations website here or use the following link: https://edge.media-server.com/mmc/p/76eaj2t5.
The associated press release, SEC filings, and webcast replay will
also be accessible on the investor relations website.
About Us
LogicMark, Inc. (Nasdaq: LGMK) is on a mission
to let people of all ages lead a life with dignity, independence, and the joy of possibility. The Company provides personal safety,
personal emergency response systems (PERS), software apps, health communications devices, services, and technologies to create a Connected
Care Platform. Made up of a team of leading technologists with a deep understanding of IoT, AI, and machine learning and a passionate
focus on understanding consumer needs, LogicMark is dedicated to building a ‘Care Village’ with proprietary technology
and creating innovative solutions for the care economy. The Company’s PERS technologies are sold through the United States
Veterans Health Administration, dealers, distributors, and direct to consumer. LogicMark has been awarded a contract by the U.S.
General Services Administration that enables the Company to distribute its products to federal, state, and local governments. For
more information visit LogicMark.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management’s current
expectations, as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include statements
herein with respect to the successful execution of the Company’s business strategy and the Company’s planned use of the proceeds
received in connection with the public offering described above. The Company’s actual results could differ materially from those
anticipated in these forward-looking statements as a result of various factors. Such risks and uncertainties include, among other things,
our ability to establish and maintain the proprietary nature of our technology through the patent process, as well as our ability to possibly
license from others patents and patent applications necessary to develop products; the availability of financing; the Company’s
ability to implement its long-range business plan for various applications of its technology; the Company’s ability to enter into
agreements with any necessary marketing and/or distribution partners; the impact of competition, the obtaining and maintenance of any
necessary regulatory clearances applicable to applications of the Company’s technology; the Company’s ability to maintain
its Nasdaq listing for its common stock; and management of growth and other risks and uncertainties that may be detailed from time to
time in the Company’s reports filed with the SEC.
Investor Relations Contact
investors@logicmark.com
###
LogicMark, Inc.
CONDENSED BALANCE SHEETS
(Unaudited)
| |
June 30, | | |
December 31, | |
| |
2024 | | |
2023 | |
Assets | |
| | |
| |
Current Assets | |
| | |
| |
Cash and cash equivalents | |
$ | 2,959,815 | | |
$ | 6,398,164 | |
Accounts receivable, net | |
| 11,918 | | |
| 13,647 | |
Inventory | |
| 678,537 | | |
| 1,177,456 | |
Prepaid expenses and other current assets | |
| 773,894 | | |
| 460,177 | |
Total Current Assets | |
| 4,424,164 | | |
| 8,049,444 | |
| |
| | | |
| | |
Property and equipment, net | |
| 161,501 | | |
| 203,333 | |
Right-of-use assets, net | |
| 82,298 | | |
| 113,761 | |
Product development costs, net of amortization of $216,151 and $68,801, respectively | |
| 1,368,120 | | |
| 1,269,021 | |
Software development costs, net of amortization of $161,775 and $23,354, respectively | |
| 1,637,875 | | |
| 1,299,901 | |
Goodwill | |
| 3,143,662 | | |
| 3,143,662 | |
Other intangible assets, net of amortization of $6,047,407 and $5,666,509, respectively | |
| 2,557,160 | | |
| 2,938,058 | |
| |
| | | |
| | |
Total Assets | |
$ | 13,374,780 | | |
$ | 17,017,180 | |
| |
| | | |
| | |
Liabilities, Series C Redeemable Preferred Stock and Stockholders’ Equity | |
| | | |
| | |
| |
| | | |
| | |
Current Liabilities | |
| | | |
| | |
Accounts payable | |
$ | 796,815 | | |
$ | 901,624 | |
Accrued expenses | |
| 767,717 | | |
| 1,151,198 | |
Deferred Revenue | |
| 25,069 | | |
| - | |
Total Current Liabilities | |
| 1,589,601 | | |
| 2,052,822 | |
Other long-term liabilities | |
| 13,382 | | |
| 51,842 | |
Total Liabilities | |
| 1,602,983 | | |
| 2,104,664 | |
| |
| | | |
| | |
Commitments and Contingencies (Note 8) | |
| | | |
| | |
| |
| | | |
| | |
Series C Redeemable Preferred Stock | |
| | | |
| | |
Series C redeemable preferred stock, par value $0.0001 per share: 2,000 shares designated; 10 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively | |
| 1,807,300 | | |
| 1,807,300 | |
| |
| | | |
| | |
Stockholders’ Equity | |
| | | |
| | |
Preferred stock, par value $0.0001 per share: 10,000,000 shares authorized | |
| | | |
| | |
Series F preferred stock, par value $0.0001 per share: 1,333,333 shares designated; 106,333 shares issued and outstanding as of June 30, 2024 and as of December 31, 2023, respectively, aggregate liquidation preference of $319,000 as of June 30, 2024 and as of December 31, 2023, respectively | |
| 319,000 | | |
| 319,000 | |
Common stock, par value $0.0001 per share: 100,000,000 shares authorized; 2,193,587 and 2,150,412 issued and outstanding as of June 30, 2024 and December 31, 2023, respectively | |
| 220 | | |
| 216 | |
Additional paid-in capital | |
| 113,589,568 | | |
| 112,946,891 | |
Accumulated deficit | |
| (103,944,291 | ) | |
| (100,160,891 | ) |
| |
| | | |
| | |
Total Stockholders’ Equity | |
| 9,964,497 | | |
| 13,105,216 | |
| |
| | | |
| | |
Total Liabilities, Series C Redeemable Preferred Stock and Stockholders’ Equity | |
$ | 13,374,780 | | |
$ | 17,017,180 | |
LogicMark, Inc.
CONDENSED STATEMENT OF OPERATIONS
(Unaudited)
| |
For the Three Months Ended
June 30, | | |
For the Six Months Ended
June 30, | |
| |
2024 | | |
2023 | | |
2024 | | |
2023 | |
Revenues | |
$ | 2,336,268 | | |
$ | 2,326,995 | | |
$ | 4,947,351 | | |
$ | 5,136,713 | |
Costs of goods sold | |
| 781,318 | | |
| 727,276 | | |
| 1,625,183 | | |
| 1,674,445 | |
Gross Profit | |
| 1,554,950 | | |
| 1,599,719 | | |
| 3,322,168 | | |
| 3,462,268 | |
| |
| | | |
| | | |
| | | |
| | |
Operating Expenses | |
| | | |
| | | |
| | | |
| | |
Direct operating cost | |
| 320,660 | | |
| 312,426 | | |
| 651,580 | | |
| 575,228 | |
Advertising costs | |
| 135,220 | | |
| 85,277 | | |
| 287,433 | | |
| 133,393 | |
Selling and marketing | |
| 605,493 | | |
| 517,931 | | |
| 1,193,031 | | |
| 983,466 | |
Research and development | |
| 133,556 | | |
| 250,266 | | |
| 307,458 | | |
| 564,154 | |
General and administrative | |
| 1,982,997 | | |
| 2,443,860 | | |
| 3,881,960 | | |
| 4,857,619 | |
Other expense | |
| 69,932 | | |
| 50,646 | | |
| 153,758 | | |
| 78,964 | |
Depreciation and amortization | |
| 377,974 | | |
| 215,703 | | |
| 723,525 | | |
| 431,701 | |
| |
| | | |
| | | |
| | | |
| | |
Total Operating Expenses | |
| 3,625,832 | | |
| 3,876,109 | | |
| 7,198,745 | | |
| 7,624,525 | |
| |
| | | |
| | | |
| | | |
| | |
Operating Loss | |
| (2,070,882 | ) | |
| (2,276,390 | ) | |
| (3,876,577 | ) | |
| (4,162,257 | ) |
| |
| | | |
| | | |
| | | |
| | |
Other Income | |
| | | |
| | | |
| | | |
| | |
Interest income | |
| 32,025 | | |
| 8,510 | | |
| 93,177 | | |
| 60,938 | |
Total Other Income | |
| 32,025 | | |
| 8,510 | | |
| 93,177 | | |
| 60,938 | |
| |
| | | |
| | | |
| | | |
| | |
Loss before Income Taxes | |
| (2,038,857 | ) | |
| (2,267,880 | ) | |
| (3,783,400 | ) | |
| (4,101,319 | ) |
Income tax expense | |
| - | | |
| - | | |
| - | | |
| - | |
Net Loss | |
| (2,038,857 | ) | |
| (2,267,880 | ) | |
| (3,783,400 | ) | |
| (4,101,319 | ) |
Preferred stock dividends | |
| (75,000 | ) | |
| (75,000 | ) | |
| (150,000 | ) | |
| (150,000 | ) |
Net Loss Attributable to Common Stockholders | |
$ | (2,113,857 | ) | |
$ | (2,342,880 | ) | |
$ | (3,933,400 | ) | |
$ | (4,251,319 | ) |
| |
| | | |
| | | |
| | | |
| | |
Net Loss Attributable to Common Stockholders Per Share - Basic and Diluted | |
$ | (0.96 | ) | |
$ | (1.83 | ) | |
$ | (1.81 | ) | |
$ | (3.73 | ) |
| |
| | | |
| | | |
| | | |
| | |
Weighted Average Number of Common Shares Outstanding - Basic and Diluted | |
| 2,190,716 | | |
| 1,282,794 | | |
| 2,170,564 | | |
| 1,139,437 | |
Exhibit 99.2
August 13, 2024 / 8:30PM UTC,
Q2 2024 LogicMark Inc Earnings Call
CORPORATE PARTICIPANTS
| ● | Chia-Lin Simmons LogicMark
Inc - Chief Executive Officer, Director |
| ● | Mark Archer LogicMark
Inc - Chief Financial Officer |
CONFERENCE CALL PARTICIPANTS
| ● | Marla Marin Zacks Investment
Research - Analyst |
PRESENTATION
Operator
Good afternoon and thank
you for participating in today’s second quarter 2024 conference call. Joining me from LogicMark today are Chia-Lin Simmons, Chief
Executive Officer; and Mark Archer, Chief Financial Officer.
During this call, management
will be making forward-looking statements, including statements that address LogicMark’s expectations for future performance or
operational results and anticipated product launches. Forward-looking statements involve risks and other factors that may cause actual
results to differ materially from those statements. For more information about these risks, please refer to the risk factors described
in LogicMark’s most recently filed annual report on Form 10-K and subsequent reports filed with the SEC as well as LogicMark’s
press release that accompanies this call, particularly the cautionary statements in it.
The content of this
call contains time-sensitive information that is accurate only as of today, August 13, 2024. Except as required by law, LogicMark disclaims
any obligation to publicly update or revise any information to reflect events or circumstances that occurs after this call. It is my
pleasure to turn the call over to Chia-Lin Simmons.
Chia-Lin Simmons
LogicMark Inc - Chief Executive Officer, Director
Thank you, Olivia. I’d
like to start by congratulating the team for the progress that we’ve made thus far in transforming ourselves to a personal safety
company, a solutions provider that meets the needs of a much broader audience of people at various stages and with various needs in their
lives.
When I first joined
as CEO, we were a hardware company generating one-time revenue from sale of our personal emergency response systems to the government’s
veteran’s administration. What we had, and still do have, is a long-standing relationship, meeting the needs of our valued veterans,
I knew there was a greater potential. So as the team came together, we laid out our vision for Care Village, a connected care ecosystem
that is both reactive and predictive.
For those of you familiar
with the technology space, you know that it takes time to upgrade a technology stack. When I arrived, the company’s focus was very
narrow, and innovation had stagnated with nothing new introduced since 2015.
Today, we are very different.
We had our heads down since mid-2021, focusing on paving the right path to expand our footprint in a much larger personal safety and
elder care market. As a result, we have modernized existing products and developed new solutions.
We now offer five PERS
solutions that include features such as advanced fall detection, geofencing for memory care, connected cloud and caretaker app support.
This also includes the use of big data, sensors, artificial intelligence, and machine learning.
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August 13, 2024 / 8:30PM UTC,
Q2 2024 LogicMark Inc Earnings Call
We’ve also introduced
a personal safety solution with the Aster safety app, which comes with a Bluetooth button. With our new technology stack, there are now
opportunities to expand and add on features that could be tied to a partner’s technology or services, and it also allows us to
accommodate white labeling and other opportunities for partnerships. We’ve also been building a strategic intellectual property
fence around our Care Village.
Since I arrived at the
company in mid-2021, we filed 14 patents. Our newest patent filed this week relates to risk and safety metrics calculation and assessment
using sensors and algorithms, which integrate with our PERS and personal safety products and services.
Other
patents cover areas such as artificial intelligence, game theory, digital twins, environmental sensing, personalized behavior monitoring
and more. So, we’ve built a robust IP portfolio, which is remarkable for a team of our size and in such a short period of time,
and this asset will serve as another catalyst to grow sales through potential licensing agreements.
In the months ahead,
we’ll be focusing on expanding sales and marketing efforts across all our customer channels, including government, B2C and B2B.
I’m proud of the fact that we have been both -- we have both at home and on-the-go solutions at varying price points. And with
both reactive and predictive solutions, we now have opportunities for both one-time and recurring revenue solutions with higher margins.
I encourage everyone to visit our logicmark.com website and take the product quiz to see which solutions fits your needs.
One of our latest products
is the Freedom Alert Mini. It’s sleek, convenient and less than 2 ounces and packed with innovative features. So it’s the
perfect on-the-go safety device. It uses patented fall detection, GPS location services, water resistance, and a free caregiver companion
app.
The device also supports
geofencing, allowing caretakers to establish a predefined area for their loved ones’ safety. This is especially crucial for those
with Alzheimer’s or early -- or other forms of dementia who may tend to wander. The Freedom Alert Mini is a monitored device that
is iOS or Android compatible and runs on any 4G LTE cellular network and is supported by a 24/7 US- based Care team.
Another one of our products
is the Aster safety app, which is a real game changer for personal safety. This turns your smartphone into a personal safety device with
24/7 monitoring, where you can select which friends and family members can follow your jogging route or track your attendance at an event
for additional safety support.
Whether
you’re a college student on-campus, a loan worker, a real estate agent hosting an open house by yourself, an adventurous senior
exploring nature or a caregiver in a sandwich generation, Aster’s innovative features offer unparalleled peace of mind. These are
great examples of the work that we have done to expand our product offerings in personal safety and elder care. At this point, I’ll
hand over the call to Mark to summarize our financial results, including the recent capital raise that we completed.
Mark
Archer LogicMark Inc - Chief Financial Officer
Yeah.
Thank you, Chia-Lin. Revenue for the second quarter ended June 30, 2024, was $2.3 million, up slightly compared with the same period
last year. A higher average selling price more than offset softness in unit sales.
The gross margin was
a more normalized 67% for the three months ended June 30, 2024, down from the 69% for the three months ended in June of 2023. Gross profit
in the second quarter of this year was relatively unchanged at $1.6 million compared with $1.6 million in the same period last year.
Total operating expenses
for the second quarter were $3.6 million versus $3.9 million last year, a decrease of 6%. Reduced operating expenses were driven by lower
spending in product development and technical engineering, partially offset by higher spending in sales, marketing and advertising as
the company pivots from developing new products to putting those products in the hands of our customers.
General and administrative
costs also fell due to lower recruiting, professional and legal fees. The net loss attributable to common shareholders for the second
quarter was $2.1 million compared with a net loss of $2.3 million in the same period last year. On a fully diluted basis, the net loss
per share was $0.96 compared with a net loss of $1.83 per share in the prior period.
As of June 30, 2024,
our cash balance was $3.0 million. As Chia-Lin referenced, on August 5, we closed on a registered secondary offering priced at the market.
Gross proceeds before deducting placement agent fees and estimated offering expenses were approximately $4.5 million. We intend to use
the net proceeds from the offering for working capital and general corporate purposes.
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August 13, 2024 / 8:30PM UTC,
Q2 2024 LogicMark Inc Earnings Call
We also plan on holding
a special meeting of stockholders on October 1, which, among other things, will seek approval for: first, a reverse split of the company’s
shares of common and Series C preferred stock, allowing us to regain compliance with Nasdaq’s minimum bid price requirement; as
well as, two, approval for the issuance of 20% or more of our shares of common stock in connection with the just completed secondary
offering. Shareholders of record as of August 5, 2024, will be entitled to vote. With that, I’d like to open the call up to any
questions.
QUESTIONS AND ANSWERS
Operator
(Operator Instructions)
M. Marin, Zacks.
Marla Marin Zacks
Investment Research - Analyst
Yes. Thank you very
much. Sorry. So, I think that you’ve said in the past that the DTC channel is viewed as an important new channel going forward.
Can you give us any color on how you see that channel gaining traction? And what your plans are to try to promote sales through DTC?
Chia-Lin Simmons
LogicMark Inc - Chief Executive Officer, Director
Yes. Thank you for the
question, Marla. Hope you’re well. So, yes, DTC, I think, is a very important channel for us. And when we talk about DTC, we’re
really talking about not just sales from our website or even app store downloads, and sales for our Aster product, but we’re also
talking about the work that we’re doing on Amazon.
And for anybody who
has ever worked with Amazon, they are a behemoth, and they are not an easy organization to work with often as a corporate entity. And
so, we continue to make strides there, reducing our cost, participating in the Amazon programs for shipping to ensure that we actually
get products into the hands of the customers as quickly as possible.
And we have now launched
our Mini product as well as Guardian 911 product, which is one of our key heritage products on that particular platform as well. So,
we will continue to basically promote and look for ways to increase those opportunities.
We also are very focused
on working with a number of different D2C ad opportunities, always constantly looking at, of course, increasing the lifetime value, LTV,
of the customer and basically doing acquisition as well as possible.
We are a team of start-up
people with corporate backgrounds. But in our hearts, we’re sort of startup people, and so our interest has always been to basically
deal with acquisition to be nimble, because that’s the size of our company, and to basically acquire customer with as much low
cost as we can in a very competitive market.
I think we have to note
here that our competitors, Medical Guardian, which is a privately held company, and some of these folks have been in the market D2C for
more than 10 years, right? And so, D2C is extremely very, very new for us. And so, we continue to make very good strides along those
lines.
Marla Marin Zacks
Investment Research - Analyst
Okay. Thank you. And
then, one last question, which is about Aster, now you’ve had not a very long timeline, but some time on your belt. Aster represents
a new target market, I believe, a new demographic. So, in terms of addressing that demographic going forward, are you thinking that there
will be other opportunities to provide services and/or new products for that particular demographic or for the demographics, I should
say, that fall outside of your traditional core demographic?
Chia-Lin Simmons
LogicMark Inc - Chief Executive Officer, Director
Yes. It’s -- to
be candid, the Aster launch is an exciting one for us. We have been and continue to love the silver tsunami that comes along with our
PERS marketplace. There’s nothing -- it’s nothing to see that when one-fourth is -- when your customers make up one-fourth
of the US demographic and that’s -- nothing compared to a global like look in terms of how many people are turning 65 and over.
And of that 65, one in four falling. So, we continue to be very bullish on the aging silver tsunami market.
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August 13, 2024 / 8:30PM
UTC, Q2 2024 LogicMark Inc Earnings Call
But
the Aster market really opens us up to a completely new TAM for the company. It really also allows us to do a lot of things that I think
are very different in terms of the type of partnerships that we can participate in. The reality is that 66% of Americans are afraid to
do outdoor activities.
I’m saddened.
I have friends who actually had tickets to go see Taylor Swift in Austria, of all places, and it was canceled. And so, I think that for
a lot of people, personal safety is really top of mind for a lot of them from big events like that to going to a festival.
People
don’t feel safe anymore.
And so, the Aster product
actually opens us up to a marketplace of people. I mean 66% of Americans not feeling good about doing outdoor activities like concerts,
events, going jogging. That’s really rather shocking. And so, we think that, that marketplace represents a very solid opportunity
for us to grow our pie.
But also this is a market,
and the Aster product allows us to also partner in a B2B2C side. And so, you will see us actually talking about partnerships in this
category a heck of a lot more in terms of who we could work with to make these products available to business partnerships and distribution
partnerships. So, it’s a very exciting spot to be in.
Marla Marin Zacks
Investment Research - Analyst
Okay.
Thank you very much.
Operator
Thank you. And I’m
showing no further questions in the queue at this time. I will now turn the call back over to Chia-Lin for any closing remarks.
Chia-Lin Simmons
LogicMark Inc - Chief Executive Officer, Director
Thank
you, Olivia. In summary, I’d like to say that I’m more encouraged than ever about our future prospects. Studies show that
the elderly population is living longer and prefer to age in place, and personal safety concerns are at an all-time high.
We’ve made great
strides in transforming LogicMark into a supplier of innovative, reactive as well as predictive solutions to improve personal safety
and quality of life. This is the right time for us to continue investing in the personal safety and elder care markets. We appreciate
the support that all of our stakeholders have provided thus far, and we look forward to keeping you updated on our developments. Thank
you.
Operator
Ladies
and gentlemen, that does conclude our conference for today. Thank you for your participation. You may now disconnect.
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August 13, 2024 / 8:30PM
UTC, Q2 2024 LogicMark Inc Earnings Call
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