CARY,
N.C. and PERTH,
Australia, Jan. 30, 2025 /PRNewswire/ -- Fathom
Holdings Inc. (Nasdaq: FTHM) ("Fathom"), a national,
technology-driven, end-to-end real estate services
platform integrating residential brokerage, mortgage, title,
and SaaS offerings for brokerages and agents, today announced
a strategic partnership with Locafy Limited (Nasdaq:
LCFY, LCFYW) ("Locafy"), a globally recognized
software-as-a-service technology company specializing in
"entity-based" search engine optimization (SEO). The collaboration
aims to empower Fathom's more than 14,500 real estate agents with
advanced local marketing tools, enhancing their visibility in
organic search results and driving real estate transactions across
neighborhoods in the U.S.
The partnership leverages Locafy's innovative publishing
solutions and proprietary SEO technology to deliver first-page
search prominence for targeted keywords and locations. The initial
engagement focuses on elevating Fathom agents' presence in select
neighborhoods within multiple markets. The long-term goal is to
deploy a scalable solution enabling all Fathom agents to easily
enhance their online visibility, helping consumers connect with
real estate professionals in their local communities.
"At Fathom, we are committed to providing our agents with
best-in-class tools and technology to help them succeed," said
Marco Fregenal, CEO of Fathom Holdings. "By partnering with
Locafy, we're equipping our agents with a powerful local marketing
solution that will increase their visibility online, strengthen
their presence in the neighborhoods they serve, and ultimately
drive more business."
The collaboration integrates Locafy's cutting-edge technology
with Fathom's extensive database of neighborhoods, transaction
information, and agent profiles. The result will be a comprehensive
solution offering near real-time, localized information for
consumers seeking to buy or sell properties, while also showcasing
Fathom agents' expertise.
"We are confident that our proprietary SEO technology can help
Fathom agents achieve their goals of increased visibility in local
search results in a very cost-effective manner," said
Gavin Burnett, CEO of Locafy
Limited. "This partnership aligns perfectly with our mission to
help businesses succeed in their target markets, and we're excited
to scale this solution to benefit Fathom's extensive network of
agents."
This strategic partnership underscores both companies'
commitment to leveraging advanced technology to create meaningful
connections between consumers and real estate professionals in
local markets.
About Fathom Holdings
Fathom Holdings Inc. (NASDAQ: FTHM) is a national,
technology-driven real estate services platform integrating
residential brokerage, title, mortgage, insurance, and SaaS
offerings for brokers and agents. For more information, visit
www.fathomrealty.com.
About Locafy Limited
Locafy Limited (NASDAQ: LCFY) is a global leader in location-based
digital marketing solutions, specializing in helping businesses
achieve top search rankings for targeted keywords and locations.
For more information, visit www.locafy.com.
Fathom Investor Relations
Contact
FTHM@gateway-grp.com
Locafy Investor Relations Contact
Matt Glover
Gateway Group
(949) 574-3860
LCFY@gateway-grp.com
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SOURCE Fathom Holdings Inc.; Locafy Limited
