Score! LaCroix Partners with the Kansas City Current
30 8월 2024 - 12:00AM
Business Wire
LaCroix Sparkling Water by National Beverage Corp. (NASDAQ:
FIZZ) is proud to announce its new multi-year partnership with the
Kansas City Current, a women’s professional soccer team led by the
ownership group of Angie Long, Chris Long, Brittany Mahomes and
Patrick Mahomes.
LaCroix will be the exclusive sparkling water partner of the KC
Current to be sold at CPKC Stadium, the first stadium in the world
purpose-built for a women’s professional sports team. Additionally,
LaCroix’s logo will be featured above the nameplate on the KC
Current’s primary and secondary kits. LaCroix is the first
upper-back kit sponsor in club history. LaCroix will also be
involved in various community activations, including the presenting
sponsor of the Current’s Junior Reporter Series focused on health
and wellness and showcasing local youth organizations.
“We’re looking forward to this creative and influential
partnership with LaCroix that will further our growth both on and
off the pitch,” said KC Current president Raven Jemison. “LaCroix’s
commitment to health and wellness makes them a perfect partner to
feature prominently on the back of our kits.”
“Naturally-essenced LaCroix is dedicated to education and
activities that support women’s sports and instruct youth about
healthy lifestyles. There is no better association for LaCroix than
the beginning of healthy nutrition, and activities such as soccer
that teach our youth competitive practices in life,” stated a
LaCroix spokesperson.
“LaCroix Sparkling Water is committed to the practice of health
and nutrition and maintains that honored position throughout the
U.S. and North America. The Kansas City area is home to many of our
employees, and our partnership with the KC Current furthers our
commitment to promoting ‘hometown’ sports activities. We believe
activities of this nature are unifying and provide a positive
outlet for young people and entire communities,” the spokesperson
concluded.
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Office of the Chairman, Grace Keene 877-NBC-FIZZ
www.nationalbeverage.com
National Beverage (NASDAQ:FIZZ)
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National Beverage (NASDAQ:FIZZ)
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