Travis Hunter
joins HEYDUDE as its first-ever NFL prospect partner to inspire
consumers to celebrate what makes them uniquely
themselves
WESTWOOD, Mass., Feb. 11,
2025 /PRNewswire/ -- HEYDUDE, the popular casual
footwear brand that is known for blending individual style and
lightweight comfort into every pair of shoes, is launching a new
global campaign, "Unlike Anything". The campaign features rising
football star and Heisman Trophy winner, Travis Hunter, who continues to redefine what it
means to defy expectations and pave his own path on and off the
football field.
The "Unlike Anything" campaign is an important milestone for the
brand, aimed at embracing the very things that make our fans truly
unlike anything. Celebrating those who are defiantly comfortable in
their own shoes, creative, confident and uniquely
themselves.
Hunter was one of the most dynamic players in college football
history, as a unanimous All-American excelling at both cornerback
and wide receiver. His historic senior season had him named AP
College Football Player of the Year, Heisman Trophy winner, and
Academic All-American. He is expected to be a top pick in the 2025
NFL Draft.
"We're excited to finally debut 'Unlike Anything' because it's a
true celebration of HEYDUDE and the community of Dudes around us,"
said Paul Nugent, CMO, HEYDUDE.
"That ethos is ingrained in our DNA and has been our north star
from product drops, partnerships and everything in between. We knew
Travis could really bring this mantra to life in a unique and
dynamic way, so once we found out he was already a long-time brand
fan, it felt like a no-brainer."
Although Hunter's versatility on the football field captured
national attention, it is equally how he conducts himself off the
field – his unique style, confidence and ability to challenge norms
— that perfectly embodies the "Unlike Anything"
positioning.
A genuine fan of the brand, Hunter will show-off his more casual
side in this campaign, being captured off the field doing the
things he loves - fishing, gaming and unwinding after practice. The
campaign will feature him in various HEYDUDE Wally styles,
including the Wally Stretch
Sox and Wally Slipper,
that provide lightweight comfort.
"For me, being great starts with how I spend my time off the
field to recharge and focus," said Travis
Hunter. "Whether I am relaxing or on a boat fishing, my
HEYDUDE Wally shoes bring a sense of comfort and confidence that
allows me to really live in the moment and find that balance.
That's why I'm so excited to show off my HEYDUDE Wally shoes that
have been a part of my life for a long time."
The partnership with Hunter will be the first of many to come
for the brand under the "Unlike Anything" platform, and will
include new Wally product drops, coordinated social media efforts,
and in-store and digital marketing. The campaign will pave new ways
for HEYDUDE to continue highlighting key differentiators in fans
and products through ongoing product innovations, collaborators and
partnerships.
"We're thrilled to bring this campaign and new platform to our
fans," said Nugent. "Our community of Dudes are unlike anything and
we plan to continue innovating through this lens in 2025 and
beyond."
To learn more about HEYDUDE and how it's redefining what it
means to be a Dude, visit HEYDUDE.com and follow on Instagram
at @heydude and TikTok on @heydudeshoes.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX),
headquartered in Broomfield,
Colorado, is a world leader in innovative casual footwear
for all, combining comfort and style with a value that consumers
know and love. The Company's brands include Crocs and HEYDUDE, and
its products are sold in more than 80 countries through wholesale
and direct-to-consumer channels. For more information on Crocs,
Inc. visit investors.crocs.com. To learn more about our brands,
visit www.crocs.com or www.heydude.com. Individuals can
also visit https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social platforms.
PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/heydude-partners-with-heisman-trophy-winner-travis-hunter-to-launch-new-unlike-anything-global-brand-campaign-302373396.html
SOURCE HEYDUDE
