Getlink: Eurotunnel and Salesforce Team up to Power Digital Transformation and Drive Greater Engagement With Le Shuttle’s Customers
13 4월 2022 - 3:00PM
Business Wire
Regulatory News:
Getlink (Paris:GET):
Eurotunnel has selected Salesforce, the global leader in
Customer Relationship Management (CRM) to support its digital
transformation journey and enhance engagement with customers by
leveraging Salesforce Marketing Cloud.
Eurotunnel will leverage the Salesforce platform to further
improve the services it offers to its customers and create the
outstanding travel experiences at the core of its strategic
ambition.
As an innovative player, Eurotunnel Le Shuttle will continue to
improve passenger experience using digital solutions and best
practice. Eurotunnel Le Shuttle was the first cross-channel
operator to deploy a digital wallet to speed their customer’s
journey through the Terminals.
The Salesforce Marketing Cloud solution will enable Eurotunnel
to engage with customers across multiple channels in a more
personalised manner and bring them great value at every point of
their journey.
Deborah Merrens, Chief Commercial Officer of
Eurotunnel, stated: “Enhanced customer knowledge is our
priority. It enables Eurotunnel to better serve passengers, to
drive their loyalty and to acquire new customers. The partnership
with Salesforce will allow Eurotunnel to go further in each of
these areas by providing more targeted and relevant offers to Le
Shuttle’s affluent international traveller base particularly in the
travel, automotive and lifestyle sectors.”
“Eurotunnel is setting the standard for international travel and
customer service,” said Michael Green, Senior Vice President
Retail, Consumer Goods, Travel, Transport and Hospitality at
Salesforce UKI. “Today every business needs to have a
digital-first mindset, Eurotunnel is a great example of a brand
reimagining itself for the future in an all-digital world. We are
excited to partner with Eurotunnel Le Shuttle as they deliver
personalised and memorable experiences for their customers.”
About Eurotunnel Eurotunnel manages the infrastructure of
the Channel Tunnel and operates truck and passenger Shuttle
Services (cars and coaches) between Folkestone (UK) and Calais
(France). Eurotunnel is the concession holder and operator of the
Channel Tunnel, the fastest, most reliable, easiest and most
environmentally friendly way across the English Channel until 2086.
In 27 years, nearly 460 million people and 90 million vehicles have
travelled through the Channel Tunnel. This unique land link has
become a vital link between the continent and the United Kingdom
www.getlinkgroup.com
About Salesforce Salesforce, the global CRM leader,
empowers companies of every size and industry to digitally
transform and create a 360° view of their customers. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol
"CRM." For more information, please visit
https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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Getlink contacts For UK
media enquiries contact John Keefe on + 44 (0) 1303
284491 Email: press@getlinkgroup.com
For other media enquiries contact Romain Dufour on
+33(0)1 4098 0464
For investor enquiries contact Jean-Baptiste Roussille on
+33 (0)1 40 98 04 81 Email:
jean-baptiste.roussille@getlinkgroup.com
Michael Schuller on +44 (0) 1303 288749 Email:
Michael.schuller@getlinkgroup.com
Salesforce contacts Michelle
Cushen on + 44 7831 143319 Email: mcushen@salesforce.com
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