Internap Helps Pandora Deliver Smooth Music Listening Experience
23 5์ 2006 - 10:58PM
Business Wire
-- Internap Performance IP Supports Entertainment Company's 16
Million User-Generated Internet Radio Stations -- Internap Network
Services Corporation (AMEX: IIP), a leading provider of
performance-based routing solutions over the Internet, today
announced that Pandora (www.pandora.com), an online music listening
and discovery service, has increased its usage of the Internap(R)
Performance IP service to optimize continued audio streaming of
Pandora's diverse collection of music, powered by their Music
Genome Project. Pandora users can create a station by simply typing
in an artist name or song name to create a personalized, streamed
listening experience. Users can create up to 100 stations and
interactively guide the service by providing feedback on song
choices and creating a personal page of "favorites". Additionally,
stations can be shared with friends via email. Listeners have
created 16 million stations since Pandora's launch in the fall of
2005. Pandora's offering comprises an extensive music library of
400,000 songs (each broadcast as an 128 kbps audio stream) from a
wide range of both mainstream and lesser-known music genres and is
available as a free ad-supported service or by paid subscription.
The team at Pandora is passionate about helping listeners discover
great music that they will love through an experience that allows
for both established and new musicians to be heard. "The very core
of our existence as a business is our ability to deliver a smooth
listening experience. As a result our service is incredibly
sensitive to the capabilities of the underlying bandwidth
provider," said Tom Conrad, chief technology officer, Pandora.
"We're extremely happy with Internap's combination of quality of
service, cost of bandwidth, reliability, and Network Operations
Center support services," he added. "It's music to our ears that
Pandora is yet another satisfied customer upgrading capacity on
their Performance IP service within six months. We're the right
partner to support delivery of high quality streaming media for a
superior entertainment experience," said David Abrahamson, vice
president of sales, Internap. Internet radio is growing rapidly,
according to The Infinite Dial: Radio's Digital Platforms, an April
2006 study by Arbitron Inc. and Edison Media Research. The study
states that Internet radio's monthly audience age 12 and over now
tops an estimated 52 million, an increase from an estimated 37
million people in 2005. The weekly Internet radio audience has also
increased 50 percent over the past year, with 12% of the U.S.
population age 12 and over (an estimated 30 million) having
listened to Internet radio in the preceding week, up from 8 percent
in 2005. About Internap(R) Performance IP(TM) Internap's
Performance IP route optimization solution ensures optimal
application performance through improved Internet network
efficiency and traffic control. Using a patented Private Network
Access Point(R) (P-NAP) architecture, Internap's Performance IP
service is a network-based IP solution that intelligently routes
data across multiple IP networks via up to eight major Tier-1
Internet backbones. Leveraging multiple NSP connections,
Performance IP insulates traffic from network outages and provides
reliable, stable and predictable connectivity. Performance IP also
includes intelligent route-control technology to dynamically
identify optimal paths for business-critical applications without
the need for manual intervention; is supported by 24x7x365 direct
access to certified network engineers; and backed by a proactive
industry-leading Service Level Agreement (SLA) with a 100 percent
uptime guarantee. Internap offers a wide array of Performance IP
access alternatives including port options from 1.54 Mbps to 10
GigE, leased lines, Metropolitan Access Networks (MANs) and data
center cross-connect options. For more information on Internap
Performance IP visit www.internap.com. About Pandora Launched on
August 29, 2005, Pandora's online music discovery service
(www.pandora.com) is based on the Music Genome Project, the most
thorough analysis of popular music ever undertaken. Each song in
this massive collection - which covers Pop, Rock, Jazz,
Electronica, Hip Hop, Country, Blues, R&B, and more, is
analyzed by a trained musician along 400 distinct musical
attributes, to capture its unique musical identity. Music lovers
need only enter the name of their favorite song or artist and
Pandora does the rest -- creating a tailored stream of songs that
share key musical characteristics and launching a personalized
listening experience, full of new discovery across the genome.
Listeners can create up to 100 online radio stations, refine them
by providing feedback and even email them to friends. About
Internap Internap is a market leader of intelligent route control
solutions that bring reliability, performance and security to the
Internet. The company's patented and patent-pending technologies
address the inherent weaknesses of the Internet, enabling
enterprises to take full advantage of the benefits of deploying
business-critical applications such as e-commerce, Voice-over-IP
(VoIP), video-conferencing and streaming audio/video across IP
networks. Through a portfolio of high-performance IP and WAN
optimization solutions, customers can bypass congestion points,
overcome routing inefficiencies and optimize performance of their
applications. Internap solutions are backed by an industry-leading
performance guarantee that covers the Internet as opposed to just
one network. These offerings include: network- and premise-based
route optimization solutions, colocation, VPN, content distribution
and managed security services. Internap currently serves more than
2,100 customers, including Fortune 1000 and mid-tier enterprises in
the financial services, government, travel/hospitality,
manufacturing, media/entertainment, technology and retail
industries. The company provides services throughout North America,
Europe, Asia and Australia. For more information, please visit the
company website at www.internap.com. Internap and Performance IP
are trademarks of Internap. All other trademarks and brands are the
property of their respective owners.
Internap (AMEX:IIP)
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