doomed
2 월 전
Crappy Growth bunk weed has a new grower…
Martha is an expert in… get this… living.
Martha Stewart ´´ i am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Stewart
Celeb endorsement is not working when end product is bunk!
50,000,000$$$ waisted
Suckers were all in on this Ponzi!
MARKETS
Martha Stewart partnering with marijuana grower Canopy Growth to develop hemp-derived products…🤣😂🤣
PUBLISHED THU, FEB 28 20198:06
Canadian pot grower Canopy Growth and lifestyle authority Martha Stewart announce a business partnership.
Stewart will play an advisory role at the marijuana company and will assist in developing a broad new line of CBD-based animal health products.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience,” says Stewart.
Lifestyle authority and television personality Martha Stewart has entered a business partnership with Canopy Growth
, one of the globe’s largest (bunk)marijuana producers, to develop hemp-derived CBD products.
Stewart will play an advisory role at Canopy and will assist in developing a broad new line of animal health products, the company said Thursday. The partnership includes Sequential Brands Group
, a consumer brands company in the fashion, active and home categories that works with Stewart.
With several clinical trials underway, the company said it plans to leverage Stewart’s consumer experience while exploring the effects of CBD on human and animal health.
Sean Stifel: Celeb endorsements are normalization of the pot industry
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Stewart. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
The collaboration comes as Canada’s major cannabis producers scramble to secure market share in the nascent U.S. and Canadian markets. Demand for marijuana and THC products has skyrocketed in Canada following its decision to legalize recreational use in October, leading to supply shortages across the country.
Interest in CBD, or cannabidiol, is already booming. That will likely only increase as more recognizable brands introduce their own CBD products into the market. Although companies are prohibited by the Food and Drug Administration from adding CBD to food, beverages and dietary supplements in the U.S., many are doing so anyway.
For weed growers, partnerships with iconic names like Stewart are key to building consumer trust 🤣. Even though people are becoming more comfortable with cannabis, there’s still some taboo they’ll need to overcome. And that’s where celebrity partnerships and joint ventures come in handy. Tilray, another Canada-based pot grower, recently collaborated with Authentic Brands to develop cannabis-infused foot creams, cosmetics and other consumer products.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” said Bruce Linton, Canopy Growth chairman and co-CEO. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
For Canopy, Stewart’s name graces hundreds of products at more than a dozen retailers. One can buy Martha Stewart shoes at Aerosoles, Martha Stewart organization products at Staples, Martha Stewart roses at BloomsyBox and a Martha Stewart rolled and stuffed hampshire porchetta roast at Pat LaFrieda Meat Purveyors, to name a few.
Based in Smiths Falls, Ontario, Canopy Growth operates 10 licensed marijuana and hemp production sites with over 4.3 million square feet of production capacity. In the company’s most recent quarterly earnings report, Canopy said it sold 10,102 kilograms (10.1 tons) of pot and pot equivalents in October through December alone.
Stewart isn’t Canopy’s first celebrity partnership.
Canopy subsidiary Tweed unveiled a 100 million dollar partnership with entertainment and cannabis icon Snoop Dogg in February 2016, complete with curated content and brand strategy. Later that year, Tweed began selling three varieties of cannabis in Canada under the “Leafs by Snoop” brand, including varieties dubbed “Sunset,” “Ocean View” and “Palm Tree” in a nod to the rapper’s California heritage.
All were bunk.😂🤣😂
doomed
2 월 전
Flash from the past… When a naive CEO did not understand the culture.
How to burn 100 million $ on Snoop selling crappy bunk.
What a fool this Linton guy was…
Happyglass to this day wants him to return to Crappy Growth.
Don’t get me started on Martha’s 50 million gummy deal.
Another major dud.
And the hits keep on rolling.
😂🤣😂
Ottawa
Snoop Dogg deal represents changing marijuana industry: Tweed CEO
Professor calls deal a way to shift from medical marketing to recreational users🤣😂
Andrew Foote · CBC News · Posted: Feb 12, 2016 2:40 PM EST
Tweed CEO and founder Bruce Linton says Snoop Dogg will help his firm get ready for marijuana's eventual legalization and regulation in Canada, as promised by the Liberal government. (CBC)
The CEO of a Canadian marijuana company says his firm is partnering with rapper Snoop Dogg to get ready for marijuana's eventual legalization and regulation in Canada.
The Long Beach, Calif., rapper has penned lines about marijuana early and often since breaking onto the music scene in the early 1990s.
Thursday he announced his company, LBC Holdings, is giving Tweed Inc. of Smith Falls, Ont., exclusive rights to unspecified "content and brands" in exchange for cash and company stock.
Dude sold the stock and kept the money.
Smiths Falls marijuana plant strikes deal with Snoop Dogg
Smiths Falls celebrates Tweed's medical marijuana licence
Justin Trudeau sparks debate over where to sell pot
Tweed CEO and chairman Bruce Linton said Friday his company had been "interacting" with Snoop and his representatives for nearly two years.
"Initially he's coming on as, I'll call it, a 'key icon adviser,' but behind that there's obviously quite a number of products he's introduced to the market — some brands that work very well with the marijuana sector — and we hope to look to those things over time," Linton told CBC News.
Snoop, née Calvin Broadus, launched his own cannabis line in Colorado in November, and has a marijuana-focused venture capital fund named Casa Verde Capital.
Linton said Snoop has helpful experience as an entrepreneur in states such as Colorado where marijuana has been legalized, which the federal government has promised to do in Canada.
"How do we take these products which are medicinal and think about how to package them as recreational?" Linton said.
"When we get to recreational access you don't want to just have a name or a single product, you want to have a portfolio and I think he'll be very helpful with that."😂🤣😂
Shifting company, shifting industry🤣😂🤑
The partnership signals a marketing shift from Tweed's start as a medical marijuana producer to more of a preparation for legalization in Canada, according to a University of Ottawa professor.
Snoop Dogg tweeted this picture on Thursday when the partnership was announced. (Twitter)
"It really had this heavy medical positioning strategy where they were using a lot of people in lab coats, scientific props and evidence to show a level of professionalism and seriousness to sort of legitimize marijuana as a treatment for chronic pain," said Michael Mulvey, an assistant professor of marketing.🤣😂🤣What about good weed?😂🤣😂
"What we're seeing now is they're interested in the bigger picture 🤣😂🤣, moving from the medical niche market to the broader recreational market🤣😂. The imagery they were using originally doesn't necessarily have the same cachet, appeal or relevance to recreational users."
Keep in mind users want the best product.😂🤣😂
Mulvey said it's certainly interesting to see a famous California rapper wearing a shirt that says "Smiths Falls," but he wonders how Dogg's image will affect the medical, scientific side of their company as they look to reinvent themselves.
"He's the mellow guy with people hanging out by the poolside," he said.
"He's a quintessentially hedonistic man in pursuit of happiness, something a lot of people could relate to philosophically or perhaps aspirationally. It could be a good fit there."😂🤣😂
awesomesound
2 월 전
Ah No you are second, I warned in the beginning weeks there is no money in cannabis, we had just won our court protected grow license less then 4 months before federal election, gave them only 2 options
Repeal the courts on Home grow and go back too court in first term
Or
Legalize, control and regulate cannabis
No Shit: I rolled up too $70 and back down everyday calling $2 bucks a share, All you wannabe fat wallets disregarded research and studies and believed every word by the mining CEOs including expansion and hiring Tomato growers with no cannabis knowledge. Investors were conned back then and still are in the US.
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