LONDON, January 2, 2013 /PRNewswire/ --
Playtech, the international designer, developer, licensor and
provider of software and services for the online, mobile, TV and
land-based gaming industry, is pleased to announce the launch of
its mobile casino solution for licensee and established online
gaming operator Betfred.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Playtech's offering will include a selection of 20 table and
slot games including several popular branded slots, giving players
access to their favourite Playtech content on-the-go. The launch
with Betfred is just the first step toward a rich mobile offering
set to be released next year. Having recently developed its Mobile
Hub, Playtech has revolutionised its delivery to mobile, making it
easier for operators to centralise and customise their entire
mobile offering. Following casino, Betfred will introduce bingo and
live dealer games, bringing its players multiple products via one
user interface on their mobile devices.
Shay Segev, Playtech COO, said,
"We are thrilled to introduce Playtech's mobile casino to Betfred,
as they are an important operator in the mobile arena. With the
investment and effort they continue to put into expanding and
promoting this platform, we see Betfred as a great partner in
advancing our reach on mobile."
Chris Sheffield, Managing
Director of Betfred.com, added, "This is a very exciting launch for
us that fits perfectly in line with our overall strategy to boost
mobile activity. We are confident that with Playtech's proven
products combined with our strong focus on the platform, we will be
able to generate significant traffic to mobile from both existing
and new players."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has some 2,000 employees located in development centres in five
countries. Its leading gaming applications include casino, poker,
bingo, sports betting, live, mobile and social gaming, casual and
fixed odds games.
Visit: http://www.playtech.com
Contact:
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger
+44(0)20-7861-3232