TIDMELE 
 
RNS Number : 8605M 
Electric Word PLC 
01 June 2010 
 

 
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| TR-1: NOTIFICATION OF MAJOR                                                       | 
| INTEREST IN SHARESi                                                               | 
|                                                                                   | 
+-----------------------------------------------------------------------------------+ 
|                                             |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 1. Identity of the issuer or the underlying | Electric Word Plc                   | 
| issuer                                      |                                     | 
| of existing shares to which voting rights   |                                     | 
| are                                         |                                     | 
| attached: ii                                |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):         | 
+-----------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                              |  Yes   | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which may |  No    | 
| result in the acquisition of shares already issued to which voting       |        | 
| rights are attached                                                      |        | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic effect   |  No    | 
| to qualifying financial instruments                                      |        | 
+--------------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                         |  No    | 
+--------------------------------------------------------------------------+--------+ 
| Other (please  |                                                         |  No    | 
| specify):      |                                                         |        | 
+----------------+---------------------------------------------------------+--------+ 
| 3. Full name of person(s) subject   | ISIS EP LLP                                 | 
| to the                              |                                             | 
| notification obligation: iii        |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 4. Full name of shareholder(s)      | Baronsmead AIM VCT plc holds 9.83%*         | 
|  (if different from 3.):iv          | Baronsmead VCT plc holds 3.08%              | 
|                                     | Baronsmead VCT 2 plc holds 3.09%            | 
|                                     | Baronsmead VCT 3 plc holds 3.08%            | 
|                                     | Baronsmead VCT 4 plc holds 3.21%            | 
|                                     |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 5. Date of the transaction and date | 27/05/2010                                  | 
| on                                  |                                             | 
| which the threshold is crossed or   |                                             | 
| reached: v                          |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 6. Date on which issuer notified:   | 28/05/2010                                  | 
+-------------------------------------+---------------------------------------------+ 
| 7. Threshold(s) that is/are crossed | 22%                                         | 
| or                                  |                                             | 
| reached: vi, vii                    |                                             | 
+-------------------------------------+---------------------------------------------+ 
|                |                    |  |    |                            |        | 
+----------------+--------------------+--+----+----------------------------+--------+ 
 
*Baronsmead AIM VCT plc and other clients are interested in The Wood Street 
Microcap Investment Fund which holds a 0.72% interest in Electric Word plc. 
 
+--------------+-----------------+----+------+------------+----+--+----------------------+-+------+----+------------+-------+---------------------+----+--+-------------+ 
| 8. Notified details:                                                                                                                                                  | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares viii, ix                                                                                                                          | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous                               | Resulting situation after the triggering transaction                                                | 
| of           | to the triggering                                |                                                                                                     | 
| shares       | transaction                                      |                                                                                                     | 
| if possible  |                                                  |                                                                                                     | 
| using        |                                                  |                                                                                                     | 
| the ISIN     |                                                  |                                                                                                     | 
| CODE         |                                                  |                                                                                                     | 
+              +--------------------------------------------------+-----------------------------------------------------------------------------------------------------+ 
|              | Number                      | Number             | Number                 | Number                 | % of  voting rights x                             | 
|              | of                          | of                 | of                     | of                     |                                                   | 
|              | Shares                      | Voting             | shares                 | voting                 |                                                   | 
|              |                             | Rights             |                        | rights                 |                                                   | 
+              +                             +                    +------------------------+------------------------+---------------------------------------------------+ 
|              |                             |                    | Direct                 | Direct xi | Indirect   | Direct                           | Indirect       | 
|              |                             |                    |                        |           | xii        |                                  |                | 
+--------------+-----------------------------+--------------------+------------------------+-----------+------------+----------------------------------+----------------+ 
|              | 51,923,932                  | 51,923,932         |                        |           |            |                                  | 22.29%         | 
|              | (21.87%)                    | (21.87%)           |                        |           | 52,923,932 |                                  |                | 
| Ord 1p       |                             |                    |                        |           |            |                                  |                | 
| GB0003083622 |                             |                    |                        |           |            |                                  |                | 
+--------------+                             +                    +                        +           +            +                                  +                + 
|              |                             |                    |                        |           |            |                                  |                | 
+--------------+-----------------------------+--------------------+------------------------+-----------+------------+----------------------------------+----------------+ 
|                                                                                                                                                                       | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                                   | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                  | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial                   | Expiration        | Exercise/                             | Number of voting                              | % of voting         | 
| instrument                          | date xiii         | Conversion Period                     | rights that may be                            | rights              | 
|                                     |                   | xiv                                   | acquired if the                               |                     | 
|                                     |                   |                                       | instrument is                                 |                     | 
|                                     |                   |                                       | exercised/                                    |                     | 
|                                     |                   |                                       | converted.                                    |                     | 
+-------------------------------------+-------------------+---------------------------------------+-----------------------------------------------+---------------------+ 
|                                     |                   |                                       |                                               | Nil                 | 
+-------------------------------------+-------------------+---------------------------------------+-----------------------------------------------+---------------------+ 
|                                                                                                                                                                       | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi                                                                     | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                  | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial              | Exercise  | Expiration      | Exercise/                 | Number of voting               | % of voting rights                        | 
| instrument                     | price     | date xvii       | Conversion                | rights instrument              | xix, xx                                   | 
|                                |           |                 | period                    | refers to                      |                                           | 
|                                |           |                 | xviii                     |                                |                                           | 
+--------------------------------+-----------+-----------------+---------------------------+--------------------------------+-------------------------------------------+ 
|                                |           |                 |                           |                                | Nominal                     | Delta       | 
|                                |           |                 |                           |                                |                             |             | 
+                                +           +                 +                           +                                +-----------------------------+-------------+ 
|                                |           |                 |                           |                                |                             |             | 
+--------------------------------+-----------+-----------------+---------------------------+--------------------------------+-----------------------------+-------------+ 
|                                                                                                                                                                       | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                                         | 
+-----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                                | Percentage of voting rights                                                  | 
+----------------------------------------------------------------------------------------+------------------------------------------------------------------------------+ 
| 52,923,932                                                                             | 22.29%                                                                       | 
+----------------------------------------------------------------------------------------+------------------------------------------------------------------------------+ 
|              |                 |    |      |            |    |  |                      | |      |    |            |       |                     |    |  |             | 
+--------------+-----------------+----+------+------------+----+--+----------------------+-+------+----+------------+-------+---------------------+----+--+-------------+ 
 
+--------------------------------------+-----------+------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the  | 
| financial instruments are effectively held, if applicable: xxi                  | 
+---------------------------------------------------------------------------------+ 
|                                                                                 | 
| ISIS EP LLP                                                                     | 
| Baronsmead AIM VCT plc holds 9.83%                                              | 
| Baronsmead VCT plc holds 3.08%                                                  | 
| Baronsmead VCT 2 plc holds 3.09%                                                | 
| Baronsmead VCT 3 plc holds 3.08%                                                | 
| Baronsmead VCT 4 plc holds 3.21%                                                | 
|                                                                                 | 
| Registered name: Chase Nominees Limited                                         | 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
| Proxy Voting:                                                                   | 
+---------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:                    | ISIS EP LLP                  | 
+--------------------------------------------------+------------------------------+ 
| 11. Number of voting rights proxy holder will    | N/A                          | 
| cease                                            |                              | 
| to hold:                                         |                              | 
+--------------------------------------------------+------------------------------+ 
| 12. Date on which proxy holder will cease to     | N/A                          | 
| hold                                             |                              | 
| voting rights:                                   |                              | 
+--------------------------------------------------+------------------------------+ 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
| 13. Additional information:          |                                          | 
|                                      | *Baronsmead AIM VCT plc and other        | 
|                                      | clients are interested in The Wood       | 
|                                      | Street Microcap Investment Fund which    | 
|                                      | holds a 0.72% interest in Electric Word  | 
|                                      | plc.                                     | 
|                                      |                                          | 
+--------------------------------------+------------------------------------------+ 
| 14. Contact name:                    | Karen Huxley                             | 
+--------------------------------------+------------------------------------------+ 
| 15. Contact telephone number:        | 020 7506 5643                            | 
+--------------------------------------+------------------------------------------+ 
|                                      |           |                              | 
+--------------------------------------+-----------+------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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