Join the tailgate revolution with the lauded
lineup's newest game day essential
NEW
YORK, Aug. 13, 2024 /PRNewswire/ -- Just in time
for football season, Diageo introduces the latest addition to
its esteemed line of ready-to-serve cocktails, The Cocktail
Collection: The Crown Royal Whisky Sour Cocktail with Black Cherry.
This seventh offering complements the Collection's lineup of
cocktails including the Ketel One Espresso Martini and Tanqueray Negroni, designed to bring the
expertise of a skilled bartender to any host, from a spirited
tailgate or a cozy home watch party.
Celebrating both the loyal Crown Royal fan base and the surging
interest in the NFL—largely driven by the influence of wives and
girlfriends (WAGs)—The Cocktail Collection will partner with
several of football's leading ladies, starting with Sydney Warner, wife of San Francisco 49ers' Fred Warner. Additional WAGs will be announced
throughout the season, bringing more excitement and dynamic
personality to the collaboration as it unfolds.
The WAGs of NFL players are leading a new wave of football fans,
bringing fresh energy and style to game day and beyond. Their
influence extends far beyond the sidelines, shaping how fans
connect with the sport and celebrate together. The Cocktail
Collection is thrilled to be part of this evolution, offering a
range of high-quality, easy-to-serve cocktails that resonate with
this new generation of fans. By partnering with these influential
women, The Cocktail Collection highlights its role in enhancing
modern game day experiences and everyday gatherings with
sophistication and ease.
"Game days are our time to raise a glass, support our favorite
teams and enjoy every moment," says Sydney
Warner. "Cocktails are a must-have for our celebrations, and
The Cocktail Collection makes it so easy to serve up something
impressive and delicious. Whether we're at the stadium or hosting
at home, the Crown Royal Whisky Sour Cocktail with Black Cherry
adds that perfect touch of flavor and fun to our game-day
traditions!"
To highlight the product lineup as an excellent option for those
looking for bartender quality, hassle-free cocktails on gameday,
The Cocktail Collection and its WAG partners have teamed up with
VOX Media's SB Nation, The Cut, and PS. (formerly PopSugar) to
present "Her Playbook," a content series that helps usher in the
new generation of football viewers. The series will redefine game
day viewing as WAGs share the rules of football for both on and off
the field, with the number one rule being: Don't overcomplicate the
game or your cocktails. Broadcasting from the ultimate place to
watch, at home, everything from hosting tips to play highlights
will be featured across digital and social platforms, coinciding
with key rivalry games in the weeks ahead.
Nikhil Shah, Brand Director at
Diageo, shares his enthusiasm for the new Crown Royal Whisky Sour
Cocktail with Black Cherry and the success of The Cocktail
Collection: "This growth reflects the strength of our world-class
spirits. This product line addresses the problem of people being
intimidated to make cocktails head-on - especially when they're
hosting for special occasions...such as Sunday football or dinner
parties. We've always aimed to allow people more time with their
guests vs. being stuck mixing up drinks for the entire gathering.
With each of our offerings, all you have to do is open, pour, and
serve your way to a delicious, high-quality cocktail."
Crafted with blended Canadian whisky, lemon juice, and black
cherry and other natural flavors, the new expression offers a
perfectly balanced Whisky Sour with a delightful hint of sweet
black cherry. Simply pour over ice in a rocks glass, garnish with a
cherry, and enjoy—a hassle-free option for savoring your favorite
NFL moments. Available in 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99) sizes, each bottle serves four or eight
cocktails, respectively, with an average ABV of 20%.
The Crown Royal Whisky Sour with Black Cherry is now available
nationwide for consumers 21+, just in time for all of the upcoming
occasions that call for a cocktail, from Labor Day barbecues and
tailgates to holiday parties, and all the toast worthy moments in
between. For more information on The Cocktail Collection and where
to purchase, visit www.thecocktailcollection.com or follow
@thecocktailcollection. Remember to enjoy responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth and elegant flavor was an
exceptionally generous gift fit for royalty. Its gift-worthy
presentation reflects its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the New York Stock Exchange (NYSE: DEO) and the London
Stock Exchange (LSE: DGE) and their products are sold in more than
180 countries around the world. For more information about Diageo,
their people, brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Media contact
Jenna Kaplan
Thecocktailcollection@bullfrogandbaum.com
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SOURCE Diageo
