B&G Foods Introduces Polaner Sugar Free Preserves with Fiber
02 10월 2009 - 5:17AM
PR Newswire (US)
The First and Only Preserve Offering a Good Source of Fiber in
Every Spoonful! PARSIPPANY, N.J., Oct. 1 /PRNewswire-FirstCall/ --
B&G Foods announced today that it will "Spread the Word" about
its newest innovation in the jam, jelly and preserves category with
the launch of Polaner Sugar Free Preserves with Fiber. Offering a
unique way for consumers to enjoy a delicious burst of fruit flavor
while adding a good source of fiber in every tablespoon, Polaner
Sugar Free Preserves with Fiber fulfill consumer desires in regards
to both taste and nutrition. With 80% fewer calories than standard
preserves, Polaner Sugar Free Preserves with Fiber are sweetened
with SPLENDA® brand sweetener and contain 3 grams of fiber (12% of
the Recommended Daily Allowance), 10 calories, 0g of sugar and 2g
net carbs per tablespoon. Available varieties include Strawberry,
Seedless Raspberry, Apricot and Seedless Blackberry Preserves along
with Orange Marmalade and Concord Grape Jelly. "Consumers told us
they loved the low calories and great taste of our Polaner Sugar
Free Preserves, but they wanted more nutritional value, with fiber
at the top of their wish list," said Marvin Schwinder, Director of
Marketing at B&G Foods. "Everyone at B&G Foods is excited
to offer this new product line to the jam, jelly and preserves
category with the added nutritional benefits it provides. Initial
retailer and consumer response to this product has been
tremendous." "Fiber is an essential part of a balanced diet and
lifestyle," said celebrity fitness trainer and spokesperson
Jennifer Galardi. "In addition to fresh fruits, vegetables and
whole grains, Polaner Sugar Free Preserves with Fiber can
complement any health conscious person's fiber intake." The
American Dietetic Association recommends that adults consume more
than 25g of fiber per day while most Americans ingest about half
that amount. Now consumers can enjoy the great taste of Polaner
Sugar Free with Fiber to help supplement their fiber intake.
"Preserves are in almost every home across America," stated health
and wellness expert Ellen Barrett. "Everyone from kids to adults
enjoys eating peanut butter and jelly and now with Polaner's new
Sugar Free Preserves with Fiber, they can create a healthier
version of this classic sandwich." Along with Galardi and Barrett,
fitness experts Tom Holland and Terra Wellington will lead the
"Spread the Word" public relations campaign for Polaner with
blogging, new and exciting recipes and usage ideas, product
sampling, media appearances, and live events to promote the great
taste and health benefits of Polaner's new product. Advertisements
will appear in-store, in People Magazine, and on health and
well-being websites including dLife.com and livestrong.com. To
create consumer awareness and trial, the initial advertising will
point to a $1 off coupon that can be printed at home and redeemed
in-store. Find Polaner Sugar Free Preserves with Fiber in the jam,
jelly and preserves aisle at retailers nationwide. The suggested
retail price is $2.99 per 13.5oz. jar. For more information on
Polaner Sugar Free Preserves with Fiber, visit
http://www.polanersugarfree.com/. About B&G Foods B&G
Foods, Inc. (NYSE:BGSNYSE:BGF) and its subsidiaries manufacture,
sell and distribute a diversified portfolio of high-quality,
shelf-stable foods across the United States, Canada and Puerto
Rico. B&G Foods' products include hot cereals, fruit spreads,
canned meats and beans, spices, seasonings, marinades, hot sauces,
wine vinegar, maple syrup, molasses, salad dressings, Mexican-style
sauces, taco shells and kits, salsas, pickles, peppers and other
specialty food products. B&G Foods competes in the retail
grocery, food service, specialty, private label, club and mass
merchandiser channels of distribution. Based in Parsippany, New
Jersey, B&G Foods' products are marketed under many recognized
brands, including Ac'cent®, B&G®, B&M®, Brer Rabbit®, Cream
of Rice®, Cream of Wheat®, Emeril's(TM), Grandma's® Molasses, Joan
of Arc®, Las Palmas®, Maple Grove Farms of Vermont®, Ortega®,
Polaner®, Red Devil®, Regina®, Sa-son Ac'cent®, Trappey's®,
Underwood®, Vermont Maid® and Wright's®. For more information on
B&G Foods, visit our website at http://www.bgfoods.com/.
DATASOURCE: B&G Foods, Inc. CONTACT: Kristi McCormick of
Matchbook Company, +1-646-429-8905, , for B&G Foods, Inc.
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