TIDMASC

RNS Number : 7983E

ASOS PLC

13 April 2011

ASOS plc

Leading online fashion store

Trading Statement for the 3 months ended 31 March 2011

 
                                                                Full 
                          Q4        Q4                          Year 
 GBP'000s            2010/11   2009/10   Increase  2010/11   2009/10  Increase 
------------------  --------  --------  ---------  -------  --------  -------- 
 Retail sales         93,377    54,850        70%  324,825   205,491       58% 
    - UK sales        44,945    36,281        24%  183,703   147,571       24% 
    - Total 
     International 
     sales            48,432    18,569       161%  141,122    57,920      144% 
            - US 
             sales     7,065     2,195       222%   18,926     5,536      242% 
            - EU 
             sales    21,335    12,087        77%   73,851    40,636       82% 
            - ROW 
             sales    20,032     4,287       367%   48,345    11,748      312% 
------------------  --------  --------  ---------  -------  --------  -------- 
 Group revenues*      96,634    59,293        63%  340,416   222,999       53% 
------------------  --------  --------  ---------  -------  --------  -------- 
 

*Includes retail sales, postage and packaging (P&P) income and 3(rd) party revenues

Q4 Highlights (January - March 2011)

-- Retail sales accelerated + 70 % year on year (Q3 +59%)

-- UK retail sales + 24 % / International retail sales + 161 %

-- International sales mix 52%

-- ASOS Fashion Finder launched March 2011

Full Year Highlights (April 2010 - March 2011)

-- Retail sales up 58 % year on year (UK + 24 % / International + 144 %)

-- Profit before tax likely to be towards the top end of expectations

-- Small increase in retail gross margin, in line with guidance

-- Investment in free shipping and returns has led to a reduction in overall gross margin

Nick Robertson, CEO, commented:

"I am pleased to report another successful quarter with retail sales accelerating +70%, up from +59% in our third quarter. Importantly our UK business remained strong +24%, vs +23% in the third quarter.

With International becoming an increasingly significant part of our future, I was pleased to see our International sales mix exceed that of the UK for the first time, accounting for 52% of our retail sales.

Profit before tax, pre exceptional, for the full year to March 2011 is likely to be towards the top end of expectations.

We have approached the new financial year with confidence and are excited about the prospects for both our UK and International businesses."

13 April 2011

Preliminary results and future trading updates

ASOS will announce its final results for the year ended 31 March 2011 on Thursday 2 June 2011, when it will provide a full overview and update on the business.

Analyst Conference call

A conference call for investors and analysts will take place at 8.30am today. Dial in details for the call are as follows:

 
 Dial in           +44 (0) 1452 560 304 
 Conference ID:    58310397 
 

For further information:

 
 ASOS plc                               Tel: 020 7756 1017 
 Nick Robertson, Chief Executive 
 Nick Beighton, Finance Director 
 
 College Hill                           Tel: 020 7457 2020 
 Matthew Smallwood / Justine Warren / 
  Jamie Ramsay 
 
 JPMorgan Cazenove                      Tel: 020 7588 2828 
 Luke Bordewich / Gina Gibson 
 
 Numis Securities                       Tel: 020 7260 1000 
 Alex Ham 
 
 

Background note

ASOS is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.

Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as at 31 March 2011 had 5.3 million registered users and 3.0 million active customers from 160 countries (defined as having shopped in the last 12 months).

www.asos.com

www.us.asos.com

www.asos.de

www.asos.fr

m.asos.com

Appendix: Split of Retail Sales by Quarter for the Year to Date 2010/2011

 
GBP'000s            Q1  YOY%      Q2  YOY%       Q3  YOY%      Q4  YOY%  2010/11  YOY% 
--------------  ------  ----  ------  ----  -------  ----  ------  ----  -------  ---- 
UK sales        38,758   32%  43,680   21%   56,320   23%  44,945   24%  183,703   24% 
International 
 sales          22,954  111%  26,017  128%   43,719  156%  48,432  161%  141,122  144% 
    - US sales   2,812  199%   3,752  293%    5,297  267%   7,065  222%   18,926  242% 
    - EU sales  14,176   70%  13,880   71%   24,460  102%  21,335   77%   73,851   82% 
    - ROW 
     sales       5,966  266%   8,385  259%   13,962  300%  20,032  367%   48,345  312% 
--------------  ------  ----  ------  ----  -------  ----  ------  ----  -------  ---- 
Total retail 
 sales          61,712   54%  69,697   47%  100,039   59%  93,377   70%  324,825   58% 
--------------  ------  ----  ------  ----  -------  ----  ------  ----  -------  ---- 
 

Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010

 
GBP'000s            Q1  YOY%      Q2  YOY%      Q3  YOY%      Q4  YOY%  2009/10  YOY% 
--------------  ------  ----  ------  ----  ------  ----  ------  ----  -------  ---- 
UK sales        29,311   34%  36,045   33%  45,934   11%  36,281   19%  147,571   22% 
International 
 sales          10,890  145%  11,411  110%  17,050  110%  18,569   76%   57,920  103% 
    - US sales     941  216%     955  141%   1,445   71%   2,195  128%    5,536  121% 
    - EU sales   8,317  125%   8,118   96%  12,114   96%  12,087   45%   40,636   82% 
    - ROW 
     sales       1,632  205%   2,338  189%   3,491  257%   4,287  203%   11,748  215% 
--------------  ------  ----  ------  ----  ------  ----  ------  ----  -------  ---- 
Total retail 
 sales          40,201   53%  47,456   45%  62,984   28%  54,850   34%  205,491   38% 
--------------  ------  ----  ------  ----  ------  ----  ------  ----  -------  ---- 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

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