Change of Trading Name


 
TIDMADIL 
 
13 August 2009                                                        AIM: ADIL 
 
                                   Adili plc 
 
                          ("Adili" or "the Company") 
 
                            Change of trading name 
 
The Company announces that on 17 August 2009 the trading name of Adili.com will 
be changed to "Ascension" and the business will trade online at 
www.ascensiononline.com. The change in brand name has been undertaken to 
position the business as a mainstream fashion player and reflects the growing 
proportion of sales made by the Company under the "Ascension" brand name. 
 
Adam Smith, CEO, commented: 
 
"We found that people struggled with the name Adili - in terms of pronunciation 
and in associating the term with ethnic fashion. We are thrilled to announce 
our re-brand to Ascension. We see this as a huge opportunity to position 
ourselves as a serious fashion brand for the future." 
 
Enquiries: 
 
Adili plc                                                      T: 01258 837 437 
 
Adam Smith, Chief Executive Officer 
 
Mark Swire, Finance Director 
 
John East & Partners Limited, a subsidiary                     T: 020 7628 2200 
of Merchant Securities Plc 
 
David Worlidge 
 
Bidhi Bhoma 
 
 
 
END

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