Acquisition Significantly Expands mix1's
Target Market
SCOTTSDALE, AZ, March 31, 2015 /PRNewswire/ - mix1 Life, Inc.,
(MIXX) announced today that the Company completed the acquisition
of the "No Fear" beverage license asset from Shadow Beverages and
Snacks LLC, which includes the "No Fear" beverage license,
operating system, and sales support behind its current distribution
network. The Company is paying approximately $12.2 million in a combination of restricted
common stock, cash, and debt for the license and related
assets. The beverage license "No Fear" generated
approximately $4.3 million in revenue
for the trailing twelve months ended December 31, 2014.
No Fear is an energy drink distributed primarily through a
Direct Store Delivery ("DSD") network, which includes many of the
independent Pepsi Bottlers. Recently, the brand has expanded
nationally in the food service channel through an agreement with a
national distributor.
"This acquisition and resulting combination of two nationally
recognized brands, 'No Fear' energy drink and our existing 'mix1'
protein drink, will significantly increase the size of our
addressable target market and improve national expansion
opportunities for these brands by leveraging the strengths of both
assets", said Cameron Robb, CEO at
mix1. "In addition, we will be able to more efficiently
leverage our selling and operating systems from the combined
entities."
George Martinez, President and
Founder of Shadow Beverages, stated, "We are very excited to join
the mix1 team and bring our many years of operational, marketing
and sales network experience to the Company. We believe the
combined experience of the two companies will accelerate the growth
of both brands."
The expanded mix 1 management team has deep roots in the
beverage industry with experience across all functions, including
many years of experience expanding major brands through leading
distributors and retailers. At the same time. the team has an
entrepreneurial spirit that supports a company that is focused on
accelerating the growth of its brand partners. The Company
understands that the business starts with understanding the demands
of its customers, and it is a business that is done one transaction
at a time at store level.
About Shadow Beverages and Snacks, LLC
Shadow Beverages and Snacks, located in Phoenix, Arizona, is a world class accelerator
of beverage and snack products. With a team of experienced beverage
experts across all disciplines, Shadow has developed an
infrastructure to support brand building and brand development.
Shadow's mission is to work with its' Brand Partners to create
customized brand strategies to build brand reach and drive market
success.
To learn more about Shadow, visit our website at
www.shadowbev.com. For more information on mix1 and this
transaction, visit www.mix1life.com or read the 8k at
www.sec.gov
About Mix1 Life, Inc.
Mix1 Life, Inc., ("MIXX" or "mix1"), is the innovator and
distributor of mix1 natural nutritional products. Here at Mix1 the
philosophy is pretty simple: we only create products with natural,
high-quality ingredients that are truly functional. We believe
natural products are better than artificial ones and are the key to
leading a healthy balanced life. As a company we want to improve
people's lives by promoting active lifestyles and overall health.
Mix1 has the perfect mix to fit your life and schedule. Never again
will you miss getting the necessary nutrients because you were too
busy to eat. We strive to help you make healthy choices during your
busy day in order to help you feel your best not only today, but
every day.
For more information on mix1, visit www.mix1life.com
Cautionary Note Regarding Forward-Looking Statements. This press
release contains forward-looking statements that involve risks and
uncertainties, including the Company's beliefs about its business
prospects and future results of operations. Some factors that could
cause actual results to differ materially include economic and
operational risks, changes in anticipated earnings, continuation of
current contracts, and other factors detailed in the Company's
filings with the Securities and Exchange Commission, including its
most recent Forms 10-KSB and 10-QSB. The Company forecasts provided
above are dynamic and therefore refer only to this release date.
The Company does not undertake to update any forecasts that it may
make available to the investing public.
Company Contact:
mix1 Life, Inc.
Cameron Robb, CEO
crobb@mix1life.com
Investor Relations Contact:
ICR, LLC
John Mills (646) 277-1254
john.mills@icrinc.com
SOURCE Mix1 Life, Inc.