Madison Ave. Media and Kansas City Star Newspaper Implement New Digital Strategies
16 8월 2010 - 11:27PM
Business Wire
Madison Ave. Media, Inc. (OTCBB: KHZM), along with it's
mid-America representative TPR Enterprises, has initiated E-mail
and Mobile text services to support newspaper and magazine
advertising campaigns on behalf of Kansas City Star customers.
Newspaper advertisers add targeted E-mail campaigns to potential
customers in the marketplace as part of their newspaper promotions
purchase. Also included in the bundle are mobile text messages for
coupons, location directions or other special offers received when
texting the special numbers featured on the advertisers print ads,
in their E-mail messages and via widgets on the advertisers’
websites.
“Madison Ave Media is excited to work on this Kansas City Star
project,” according to M.A.M founder and Chairman Stephen Molinari.
“It exemplifies a new way to support traditional print media using
21st Century digital communications technology never before
harnessed to support newspapers. Successful implementation of this
campaign will be a forerunner to such tactics being used throughout
The McClatchy Company and other national newspaper groups,"
Molinari concluded.
About the Kansas City Star
The Kansas City Star is owed by The McClatchy Company, which is
the third-largest newspaper company in the United States, a leading
newspaper and Internet publisher dedicated to the values of quality
journalism, free expression and community service. Building on a
153-year legacy of independence, the company's newspapers and
websites are steadfast defenders of First Amendment values and
advocates for the communities they serve.
About Madison Ave. Media
Madison Ave. Media is a advanced digital media company that
offers a differentiated and competitive array of marketing
technologies and services to clients in multiple industries. Their
technology and services bring advanced, highly productive
marketing, communications and advertising solutions to clients. And
their services address the complete digital media value chain,
combining the best practices of traditional media support with the
power of technology.
For more information about Madison Ave. Media, Inc., or a white
paper on print-to-text strategies, please contact Frank Bradley at
frankb@madisonavemedia.com or 423-827-2031.
For media inquiries, or to set up an interview with Stephen
Molinari, please contact Ned Barnett at ned@barnettmarcom.com or
702-696-1200.
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