SANTA MONICA, Calif.,
May 16, 2013 /PRNewswire/ -- VIRURL,
a Santa Monica start-up, launches
In Stream Ads technology to publish relevant sponsored
content directly into blogs.
Content publishers using VIRURL's technology receive an email
once a relevant sponsored post matches their blog's audience. The
publisher controls what is pushed through and advertised on their
blog based on content, budget and cost per click.
"We are excited to give bloggers across the web a better tool to
earn revenue, outside the traditional underperforming banner ad.
Using VIRURL's Sponsored Posts, bloggers can launch a native
sponsored blog post that both takes on the look and feel of the
site and is categorically relevant to the reader," says
Francisco Diaz-Mitoma Jr., cofounder
and CEO of VIRURL.
Since these ad units are in fact blog entries, they look great
on mobile, tablet and desktop. "This is as native as it gets," says
Diaz-Mitoma. "With this great ability also comes a great
responsibility to make sure we only allow quality sponsored content
on the web. We can't pollute the web." VIRURL states that 70% of
its ads are rejected due to not meeting editorial guidelines.
VIRURL has created several products for the emerging "native
advertising" space. "With the release of In Stream Ads, VIRURL is
the first company to offer influencer driven recommendations,
content widgets and now sponsored posts," said VIRURL Chairman and
founding editor in chief at MSNBC.com, Merrill Brown.
Initially, the content matching will occur on a categorical
basis but by the end of the year will be contextually matched.
Since VIRURL's staged protest against online banner ads in
November 2012, the 10 person company
incubated by INVENT Ventures, Inc. (OTCQB: IDEA) has signed up over
100,000 publishers and influencers and work with content creators
in the media, entertainment and finance space looking to grow their
audience.
About VIRURL
VIRURL is a native advertising company developing advertising
technology to connect content owners with a targeted audience on
the web. VIRURL has signed up over 100,000 influencers and
publishers to earn revenue from distributing sponsored articles and
sponsored videos. For more information about VIRURL, visit
www.virurl.com.
About INVENT Ventures, Inc.
INVENT Ventures, Inc. (IDEA) is a publicly traded venture fund that
builds and invests in transformative technology businesses. INVENT
pursues ventures in the consumer Internet, mobile and biotechnology
markets, and has built six companies at various stages of
development. INVENT is headquartered in Santa Monica, California in the renowned
Silicon Beach area. For more information on INVENT, visit
www.invent.vc.
SOURCE INVENT Ventures, Inc.; VIRURL