RNS Number:1668N
Alpha Bank A.E.
04 July 2003

                                 PRESS RELEASE




                                ALPHA PENTATHLON

                          THE NEW PIONEERING PROGRAMME

                          FOR FIRMS AND PROFESSIONALS



ALPHA BANK, as of June 30, 2003 launched "Alpha Pentathlon", a new, pioneering,
rewarding programme, which is addressed to firms and professionals and includes
five categories of products and services:

  * Loans at the most favourable terms in the market and the possibility of a
    10% refund on the interest rate.
  * Comprehensive Insurance Programmes, with a discount on premiums.
  * Advanced Electronic Services
  * Flexible Deposit Accounts
  * Corporate and Personal Cards

By collecting five products or services, choosing at least one from each
category, the firm or professional is considered a "Pentathlete" and is rewarded
with one of the following prizes:

  * Software Applications, for the company's trade and /or securities'
    management
  * Corporate Mobile Telephony Programmes, without fixed cost
  * Participation in Educational Sessions, on accounting, taxes, sales etc.

Visit today one of the 400 Alpha Bank Branches, the Official Bank of the ATHENS
2004 Olympic Games, and participate in the "Alpha Pentathlon", the biggest
rewards' programme for firms and professionals.

Athens, July 4, 2003




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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